Pushing for Pink EIN 83-1810303 Form 990 (PDF) Claim this org

Pushing for Pink

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Hosts fundraising events to celebrate loved ones battling breast cancer, easing separation and loneliness. For fiscal year 2024 it reported $44K in revenue, $79K in expenses, and $68K in net assets.Pt I

Founded
2018
Type
Public charity (501(c)(3)) · Diseases & Disorders
Location
Granada Hills, CA
Website
www.pushingforpink.com
Filings
3 on file (2021–2024)
Revenue
$44KFY2024
Expenses
$79K
Net assets
$68K
People
3
Filings
3
Updates
0
More identity details & actions ⌄
EIN  83-1810303 Public charity (501(c)(3)) Granada Hills, CA Founded 2018
Form 990 (PDF)
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Size
<$100K
What they do
Hosts fundraising events to celebrate loved ones battling breast cancer, easing separation and loneliness.
Leadership
Mathew Matthews · President and Executive Director
Money in and out
$44K revenue, $79K expenses
Bottom line
33% program efficiency
Where the money goes · FY2024
Total revenue
$44K
Pt VIII · Ln 12
Total expenses
$79K
Pt IX · Ln 25
Net assets
$68K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): −$34K
Where spending went · Part IX cols B–D
Program services $0.33 Management & general $0.24 Fundraising $0.43
Program efficiency
33%
of spending reaches programs▼ -29% vs prior filing year
Operating runway
10.3mo
months of highly liquid reserves at operating expense rate▼ -25% vs prior filing year
Surplus margin
-77%
revenue over expenses, this year▼ -259% vs prior filing year

Summary of the Filing

Part I · fiscal year 2024 · Form 990
Revenue
$44K
FY2024▼ -44%
Expenses
$79K
FY2024▼ -19%
Total assets
$68K
FY2024▼ -39%
Total liabilities
$0
FY2024
Total revenue
$44K
Pt VIII · Ln 12
Total expenses
$79K
Pt IX · Ln 25
Net assets
$68K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19−$34K
Total assetsPt X · Ln 16$68K
Program-expense ratioPt IX · col B33%
Voting members of governing bodyPt I · Ln 33
Independent voting membersPt I · Ln 43

Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CPushing for Pink
EINHdr · item D83-1810303
Principal addressHdr · item CGranada Hills, CA
WebsiteHdr · item Jwww.pushingforpink.com
Year of formationHdr · item L2018
State of legal domicileHdr · item MCA
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFDiseases & Disorders (G92)
Ruling yearIRS BMFOct 2025

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a3
Independent voting membersPt VI · Ln 1b3
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13Yes
Document retention policyPt VI · Ln 14Yes
CEO/top-official compensation independently reviewedPt VI · Ln 15aNo
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
President and Executive Director
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
See Pushing for Pink executive salaries →

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Mission & Programs · Part III

Where the work happens

1 program service account for $26K of program spending, described in the organization's own filed words · FY2024.
01

Pushing for pink is a 501 (c)(3) tax-exempt non-profit organization founded by gary rogers and mathew matthews. In 2015 P4P was created in an attempt to nurture the growth of breast cancer awareness and philanthropy amongst young adults, starting with our own community of skateboarders.

$26Kprogram expense

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Statement of Revenue

Part VIII
Contributions & grants100%$44K
Total revenueLn 12$44K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.33 Management & general $0.24 Fundraising $0.43
Program services33%$26K
Management & general24%$19K
Fundraising43%$34K
Total functional expensesLn 25$79K

Balance Sheet

Part X · end of year
CashLn 1$67K
Total assetsLn 16$68K
Total liabilitiesLn 26$0
Total net assetsLn 32$68K
Months of cash on handcomputed10.3

Financial Metrics

Form 990 · FY2024 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $67K · Operating expenses/yr $79K
10.3 months
Where the money goes
Program services
Program services $26K · Total expenses $79K
33%
Management & General
Management & general $19K · Total expenses $79K
24%
Fundraising
Fundraising $34K · Total expenses $79K
43%
Cost to raise $1
Fundraising expense (2-yr avg) $20K · Solicited contributions (2-yr avg) $62K
$0.33 to raise $1 (2-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $44K · Total revenue $44K
100%
Government reliance
Government grants — · Total revenue $44K
Earned-income share
Program service revenue $0 · Total revenue $44K
0%
Investment reliance
Investment income $0 · Total revenue $44K
0%
Program self-sufficiency
Program service revenue $0 · Total expenses $79K
0%
Growth & trend
Revenue growth (YoY)
This year $44K · Prior year $79K
-44%
Net-asset trend (YoY)
End of year $68K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $44K · Expenses $79K
-77%
Liabilities-to-Assets
Total liabilities — · Total assets $68K
Net-asset ratio
Net assets $68K · Total assets $68K
100%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $68K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Mathew Matthews · Reported title PRESIDENT AND EXECUTIVE DIRECTOR · Highest reported compensation $0 · Total expenses $79K
0%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) — · Total expenses $79K
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 33%
Overhead ratio 24%
Fundraising cost ratio 76%
Revenue growth -44%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 2 funders$36K

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2024 (Latest)$44K revenue · viewing · ⤓ 990 PDF
FY2023$79K revenue · ⤓ 990 PDF
FY2022not on file
FY2021$168K revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2024IRS
Classification, formation year, addressIRS Business Master File
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