Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in May 2019.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
59 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Something off? Claim to add context
Who runs it and what they're paid
2 people listed on the 990.
Thomas Haire’s $61K as Secretary is at the 53rd percentile of top reported officer pay among 1613 $100K–1M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
| Name | FY2022 | FY2021 | FY2020 |
|---|---|---|---|
| Thomas Haire | $61,000 | $60,000 | $60,063 |
| John Yarrington | $61,000 | $60,000 | $60,063 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
See Performance-Driven Marketing Institute executive salaries →Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Promotes and protects businesses for performance marketing professionals.
Questions for Performance-Driven Marketing Institute
Your first name shows with your question. Performance-Driven Marketing Institute answers here, for everyone.
a. Hosted more than 40 educational webinars to share industry trends, best practices and valuable industry research with the PDMI membership.b. Hosted monthly council meetings with the PDMIs seven leadership councils dedicated to driving education and building new business opportunities for the PDMI membership.c.
By the numbers
The FY2023 990, line by line.
Download 990
| Line | Start FY23 | End FY23 |
|---|---|---|
| Cash and savingsLn 1–2 | $102K | $82K |
| Total assetsLn 16 | $154K | $89K |
| LiabilitiesLn 26 | −$99 | $114 |
| Net assetsLn 32 | $154K | $89K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $144K | $144K | ||
| Payroll taxesLn 10 | $12K | $12K | ||
| Management feesLn 11a | $113K | $113K | ||
| Legal feesLn 11b | $126 | $126 | ||
| Accounting feesLn 11c | $8K | $8K | ||
| Other fees for servicesLn 11g | $123K | $123K | $61 | |
| Other expenses (24a–d)Ln 24 | $4K | $1K | $2K | |
| Total functional expensesLn 25 | $403K | $237K | $166K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 LatestFiled with the IRS May 14, 2026 | $309K | $306K | $3K | $93K | 990 PDF |
| FY2024Filed with the IRS May 9, 2025 | $354K | $353K | $2K | $90K | 990 PDF |
| FY2023 ViewingFiled with the IRS May 10, 2024 | $338K | $403K | −$65K | $89K | 990 PDF |
| FY2022Filed with the IRS Nov 3, 2023 | $364K | $317K | $46K | $154K | 990 PDF |
| FY2021Filed with the IRS Jun 2, 2022 | $296K | $295K | $725 | $107K | 990 PDF |
| FY2020Filed with the IRS Sep 9, 2021 | $332K | $325K | $7K | $67K | 990 PDF |
Schedules filed Part IV
See the full FY2023 990 (6 parts)
Part I · Summary $337,933 revenue, 12 lines filed
Part VI · Governance 0 of 2 board members independent, 4 to look at
Part VIII · Statement of revenue $337,933 across 4 lines filed
Part IX · Statement of functional expenses $403,195 across 7 lines filed
Part X · Balance sheet $89,034 assets, 8 lines filed
Part XI · Reconciliation of net assets $88,920 net assets at year end
Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File
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