To build a kind, creative and sustainable future for all species and their respective environments.

501(c)(3) charity; gifts are tax-deductible.
88¢ of each $1 spent went to programs.
Run by 14 volunteers and 6 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 5
filings with a surplus
Average surplus $2K a year · under 1% of revenue · last 5 filings
Worth a look: a surplus in 1 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
88%
of spending
Looks good: 88% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
3 mo
of spending, in cash
Fine: 2.6 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $21
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$16K
23% of total assets
Looks good: liabilities are 23% of assets; 50% or less.
Pt X · Ln 26
Independent board members
6
of 6 voting members
Looks good: 6 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$374K
+39% vs prior year
Spent
$323K
To programs
88%
Net assets
$54K
By yearFY2020–FY2024
Revenue
$374K
FY2024▲ +39%
Tap a bar for its year
Revenue by fiscal year
FY2020$439K
FY2021$193K
FY2022$314K
FY2023$269K
FY2024$374K
Expenses
$323K
FY2024▲ +16%
Tap a bar for its year
Expenses by fiscal year
FY2020$440K
FY2021$219K
FY2022$319K
FY2023$279K
FY2024$323K
Net assets
$54K
FY2024▲ ×20
Tap a bar for its year
Net assets by fiscal year
FY2020$11K
FY2021$37K
FY2022$32K
FY2023$3K
FY2024$54K

From the FY2024 Form 990 · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Oct 2019.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

88 cents of each dollar spent went to programs.

Program services 88% · $285K Management & general 11% · $37K Fundraising 1% · $2K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

6 people listed on the 990.

Part VII, Section A · reportable compensation
Board Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
Board Chair
$0Pt VII · Sec A
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Shira Lane’s $32K as Founding Executive Director is at the 17th percentile of top reported officer pay among 1990 $100K–1M environment nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

See Up Kindness INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Fosters a kind, creative, and sustainable future for all species and their environments.

Questions for Up Kindness INC

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Provided by the organization

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3 programs · $258K · in their own filed words · FY2024
01

Shop Atrium Atrium shop program known as Sacramento.Shop is an economic development program that builds the local creative economy and micro manufacturing community, while reducing and diverting waste from the landfill.

$227Kprogram expense
02

MOBILE ART CAFE The Zero Waste Mobile Art Cafe is a traveling leave no trace solar-powered mobile popup activation providing a sustainable creative outlet with climate-ready and waste-reduction programming in communities using art, science, and games.Intended to accelerate creativity, creative thinking, environmental education,and…

$24Kprogram expense
03

Cope TV Series Citizens of Planet Earth (C.O.P.E) is a 6 episode TV series scheduled to air on PBS station in 2025. Each episode focuses on a different economic and environmental problem and how Sacramento creatives have innovated mind opening solutions. Production began April 1st, 2022.

$7Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2023
Total grants receivedfrom 1 funder$21

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$374K
Ln 12
Gifts and grantsLn 1h$207K
Fees for servicesLn 2g$167K
Money outPt IX
$323K
Ln 25
Programscol B$285K
Managementcol C$37K
Fundraisingcol D$2K
Owns and owesPt X
$54K
net assets · Ln 32
Cash and savingsLn 1–2$70K
Total assetsLn 16$70K
LiabilitiesLn 26$16K
PeoplePt VI, VII
6
listed · VII A
PaidVII A0
Voting boardVI 1a6
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$207K
Government grantsLn 1e$191K
Fees for servicesLn 2g$167K
Total revenueLn 12$374K
Assets in detailPt X, end of year
CashLn 1$70K
Cash and savings togetherLn 1–2$70K
Total assetsLn 16$70K
LiabilitiesLn 26$16K
Net assetsLn 32$54K
OperationsPt I, VI
EmployeesI 56
VolunteersI 614
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$7K$70K
Total assetsLn 16$12K$70K
LiabilitiesLn 26$9K$16K
Net assetsLn 32$3K$54K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$67K$48K$18K$811
Pay of disqualified personsLn 6$89K$89K$0$0
Payroll taxesLn 10$12K$10K$2K$62
Accounting feesLn 11c$750$0$750$0
Advertising and promotionLn 12$315$155$0$160
OccupancyLn 16$4K$4K$426$0
TravelLn 17$2K$2K$718$0
InterestLn 20$892$0$892$0
InsuranceLn 23$11K$5K$6K$0
All other expensesLn 24e$136K$127K$8K$767
Total functional expensesLn 25$323K$285K$37K$2K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $374K$323K$51K$54K 990 PDF
FY2023 $269K$279K−$9K$3K 990 PDF
FY2022 $314K$319K−$5K$32K 990 PDF
FY2021 $193K$219K−$26K$37K 990 PDF
FY2020 $439K$440K−$937$11K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $373,897 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $107,096$206,991
I-9 Program service revenuePrior year $162,325$166,906
I-10 Investment income$0
I-11 Other revenue$0
I-12 Total revenuePrior year $269,421$373,897
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $131,593$167,878
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $147,288$155,416
I-18 Total expensesPrior year $278,881$323,294
I-19 Revenue less expensesPrior year −$9,460$50,603
Part VI · Governance 6 of 6 board members independent, 1 to look at
VI-1a Voting members of the governing body6
VI-1b Independent voting members6
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $373,897 across 4 lines filed
Lines not itemized here account for $166,906 of total revenue; see the IRS return.
VIII-1e Government grants$190,548
VIII-1f All other contributions, gifts and grants$16,443
VIII-1h Total contributions, gifts and grants$206,991
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$373,897
Part IX · Statement of functional expenses $323,294 across 10 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $47,773 · Management $18,334 · Fundraising $811$66,918
IX-6 Pay of disqualified personsPrograms $88,676 · Management $0 · Fundraising $0$88,676
IX-10 Payroll taxesPrograms $10,335 · Management $1,887 · Fundraising $62$12,284
IX-11c Accounting feesPrograms $0 · Management $750 · Fundraising $0$750
IX-12 Advertising and promotionPrograms $155 · Management $0 · Fundraising $160$315
IX-16 OccupancyPrograms $3,877 · Management $426 · Fundraising $0$4,303
IX-17 TravelPrograms $1,523 · Management $718 · Fundraising $0$2,241
IX-20 InterestPrograms $0 · Management $892 · Fundraising $0$892
IX-23 InsurancePrograms $4,937 · Management $6,253 · Fundraising $0$11,190
IX-24e All other expensesPrograms $127,239 · Management $7,719 · Fundraising $767$135,725
IX-25 Total functional expensesPrograms $284,515 · Management $36,979 · Fundraising $1,800$323,294
Part X · Balance sheet $69,672 assets, 8 lines filed
X-1 Cash, non-interest-bearingStart of year $7,235$69,672
X-4 Accounts receivableStart of year $4,451$0
X-16 Total assetsStart of year $11,686$69,672
X-25 Other liabilitiesStart of year $8,990$15,721
X-26 Total liabilitiesStart of year $8,990$15,721
X-27 Net assets without donor restrictionsStart of year $2,696$53,951
X-32 Total net assets or fund balancesStart of year $2,696$53,951
X-33 Total liabilities and net assetsStart of year $11,686$69,672
Part XI · Reconciliation of net assets $53,951 net assets at year end
XI-1 Total revenue$373,897
XI-2 Total expenses$323,294
XI-3 Revenue less expenses$50,603
XI-4 Net assets at start of year$2,696
XI-8 Prior period adjustments$652
XI-10 Net assets at end of year$53,951

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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