Helps students access and afford college through guides, mentors, and AI tools.
For fiscal year 2025 it reported $356K in revenue, $346K in expenses, and $39K in net assets.Pt I
Where the money goes · FY2025
Total revenue
$356K
Pt VIII · Ln 12
Total expenses
$346K
Pt IX · Ln 25
Net assets
$39K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $10K
Where spending went · Part IX cols B–D
100%
Program services $1.00 Management & general $0.00
Program efficiency
100%
of spending reaches programs
Operating runway
1.3mo
months of highly liquid reserves at operating expense rate▼ -7% vs prior filing year
Surplus margin
+3%
revenue over expenses, this year▲ +107% vs prior filing year
Summary of the Filing
Part I · fiscal year 2025 · Form 990
Revenue
$356K
FY2025▲ +102%
$356K$178K$0
FY2022FY2025
Total revenue
$356K
Pt VIII · Ln 12
Total expenses
$346K
Pt IX · Ln 25
Net assets
$39K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$10K
Total assetsPt X · Ln 16$39K
Program-expense ratioPt IX · col B100%
Voting members of governing bodyPt I · Ln 36
Independent voting membersPt I · Ln 46
Mission & Programs · Part III
Where the work happens
3 program services account for $346K of program spending, described in the organization's own filed words · FY2024.
01
The Summer Boost Program is an intensive virtual advising and FAFSA completion support program that pairs school counselors with Wisconsin high school juniors and seniors to support their successful completion of key steps in applying to and enrolling in college.
$194Kprogram expense
02
The organization conducted targeted virtual and in person financial aid and FAFSA help for high school students in Wisconsin. Outreach and marketing campaigns targeted approximately 65,000 students across 421 school districts. Schools received regular updates on their students' completion levels.
$136Kprogram expense
03
Develop and update a comprehensive college application and financial aid guide that is freely available on the website and shared on social media and digital publications. Mentor program that matches high school students with near-peer mentors.
Luke Heine’s $49K as Board Co-President
is at the 40th percentile of top reported officer pay among 1616 $100K–1M education nonprofits.
Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 6 named individuals · Part VII
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
Individual Luke Heine · Reported title Board Co-President · Highest reported compensation $49K · Total expenses $346K
14%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $162K · Total expenses $346K
47%
Peer comparison
Same NTEE category, revenue band, and state where available. Descriptive — not a grade.
Metric
This org
Peer median
Percentile
Program ratio
100%
—
—
Overhead ratio
0%
—
—
Fundraising cost ratio
0%
—
—
Revenue growth
102%
—
—
Investment management fee ratio
0%
—
—
Legal fee ratio
0%
—
—
Accounting fee ratio
2%
—
—
Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.
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Sources
Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
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