New Georgia Project Incorporated

Tax-deductible

Atlanta, GA501(c)(3)Civil Rights & AdvocacyEIN 82-1348307Revenue $1.6M in FY2025

On file with the IRSnewgeorgiaproject.org830 Glenwood Ave Se Ste 510 Pmb 22, 30316-2176 · Atlanta, GATax-exempt since Feb 2019Publicly supported charity — 170(b)(1)(A)(vi)

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The mission of New Georgia Project is to build power and increase the civic participation of the New Georgia majority and other historically marginalized communities through nonpartisan voter registration, organizing, and advocacy on the issues important to our communities.

501(c)(3) charity; gifts are tax-deductible.
25¢ of each $1 spent went to programs.
Run by 1,570 volunteers and 129 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 6
filings with a surplus
Average surplus $185K a year · 1% of revenue · last 6 filings
Worth a look: a surplus in 2 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
25%
of spending
Concern: 25% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$191K
to officers and key staff · 2% of spending
Top officer’s pay lower than 91% of similar orgs
Looks good: pay to officers and key staff is 2% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
2 mo
of spending, in cash
Fine: 2.0 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
55
named funders · $10.5M
Looks good: 55 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$561K
34% of total assets
Looks good: liabilities are 34% of assets; 50% or less.
Pt X · Ln 26
Independent board members
0
of 3 voting members
Concern: none of 3 voting members are independent.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.6M
-88% vs prior year
Spent
$9.5M
To programs
25%
Net assets
$1.1M
By yearFY2020–FY2025
Revenue
$1.6M
FY2025▼ -88%
Tap a bar for its year
Revenue by fiscal year
FY2020$25.3M
FY2021$13.8M
FY2022$17.6M
FY2023$9.5M
FY2024$13.8M
FY2025$1.6M
Expenses
$9.5M
FY2025▼ -24%
Tap a bar for its year
Expenses by fiscal year
FY2020$7.4M
FY2021$16.5M
FY2022$19.7M
FY2023$15.0M
FY2024$12.4M
FY2025$9.5M
Net assets
$1.1M
FY2025▼ -88%
Tap a bar for its year
Net assets by fiscal year
FY2020$17.9M
FY2021$15.2M
FY2022$13.1M
FY2023$7.5M
FY2024$8.9M
FY2025$1.1M

From the FY2025 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Feb 2019.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

25 cents of each dollar spent went to programs.

Program services 25% · $2.4M Management & general 74% · $7.0M Fundraising 1% · $137K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

4 people listed on the 990; $191K paid to officers and key staff.

Part VII, Section A · reportable compensation
Board Chair Treasurer
$65,833Pt VII · Sec A
$50,833Pt VII · Sec A
Board Chair
$48,750Pt VII · Sec A
Chief People Officer
$25,204Pt VII · Sec A

James Woodwall’s $66K as Board Chair Treasurer is at the 9th percentile of top reported officer pay among 797 $1–10M civil rights & advocacy nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Kendra Davenport Cotton——$253,201———
Nseabasi G Ufot———$183,883$233,100—
Nse Ufot—————$187,577
Keron Blair—$71,615$186,915———
Candice Drummond—$75,928$147,908———
Kendra Cotton—$103,317———$57,129
Earvin Hopkins$25,204$97,981$102,978———
Chianeva Smith—$82,385$34,003———

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Registers, organizes, and advocates for historically marginalized communities in Georgia to increase their civic participation and build collective political power.

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Provided by the organization

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1 program · $2.4M · in their own filed words · FY2025
01

The mission of new georgia project is to build power and increase the civic participation of the new georgia majority and other historically marginalized communities through nonpartisan voter registration, organizing, and advocacy on the issues important to our communities.

$2.4Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 55 funders →
Grants paid · 44 grants · $5.0M · 2021–2024
Memphis Artists for ChangeTN · FY2024$250,000
Faith in Florida INCFL · FY2024$250,000
Operation One Voice INCGA · FY2024$210,000
Memphis Artists for ChangeTN · FY2023$174,000
Faith in Florida INCFL · FY2023$174,000
Operation One Voice INCGA · FY2023$174,000
Faith in Action NetworkCA · FY2023$61,050
Faith in Action NetworkCA · FY2022$271,684
Memphis Artists for ChangeTN · FY2022$171,500
Faith in Florida INCFL · FY2022$171,500
Black Man Lab Foundation INCGA · FY2022$110,000
Memphis Artists for ChangeTN · FY2021$127,500
See all 44 grants →

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$1.6M
Ln 12
Gifts and grantsLn 1h$1.1M
Other incomeLn 4–11$533K
Money outPt IX
$9.5M
Ln 25
Programscol B$2.4M
Managementcol C$7.0M
Fundraisingcol D$137K
Owns and owesPt X
$1.1M
net assets · Ln 32
Cash and savingsLn 1–2$1.6M
Total assetsLn 16$1.6M
LiabilitiesLn 26$561K
PeoplePt VI, VII
4
listed · VII A
PaidVII A4
Voting boardVI 1a3
IndependentVI 1b0
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.1M
Government grantsLn 1e$1.1M
Other incomeLn 4–11$533K
Total revenueLn 12$1.6M
Assets in detailPt X, end of year
CashLn 1$1.6M
Cash and savings togetherLn 1–2$1.6M
InvestmentsLn 11–13$16K
Other assetsLn 15$9K
Total assetsLn 16$1.6M
LiabilitiesLn 26$561K
Net assetsLn 32$1.1M
OperationsPt I, VI
EmployeesI 5129
VolunteersI 61,570
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$2.4M$1.6M
InvestmentsLn 11–13$8.0M$16K
Total assetsLn 16$11.9M$1.6M
LiabilitiesLn 26$3.0M$561K
Net assetsLn 32$8.9M$1.1M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$191K$101K$80K$9K
Other salaries and wagesLn 7$990K$526K$417K$48K
Other employee benefitsLn 9$94K$50K$40K$5K
Payroll taxesLn 10$499K$265K$210K$24K
Management feesLn 11a$468K$369K$81K$18K
Legal feesLn 11b$530K$418K$92K$20K
Accounting feesLn 11c$16K$12K$3K$591
Other fees for servicesLn 11g$212K$167K$37K$8K
Information technologyLn 14$79K$62K$14K$3K
OccupancyLn 16$146K$76K$68K$2K
TravelLn 17$46K$41K$5K$52
InterestLn 20$126K$126K
Depreciation, depletion and amortizationLn 22$120K$120K
Other expenses (24a–d)Ln 24$481K$270K$211K$55
All other expensesLn 24e$5.5M$5.5M
Total functional expensesLn 25$9.5M$2.4M$7.0M$137K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $1.6M$9.5M−$7.8M$1.1M 990 PDF
FY2024 $13.8M$12.4M$1.4M$8.9M 990 PDF
FY2023 $9.5M$15.0M−$5.5M$7.5M 990 PDF
FY2022 $17.6M$19.7M−$2.1M$13.1M 990 PDF
FY2021 $13.8M$16.5M−$2.7M$15.2M 990 PDF
FY2020 $25.3M$7.4M$17.9M$17.9M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2025 990 (6 parts)
Part I · Summary $1,637,173 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $13,225,011$1,103,691
I-9 Program service revenue$0
I-10 Investment income$0
I-11 Other revenuePrior year $544,118$533,482
I-12 Total revenuePrior year $13,769,129$1,637,173
I-13 Grants and similar amounts paidPrior year $925,797$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $7,954,032$1,774,372
I-16a Professional fundraising feesPrior year $22,500$0
I-17 Other expensesPrior year $3,493,564$7,696,551
I-18 Total expensesPrior year $12,395,893$9,470,923
I-19 Revenue less expensesPrior year $1,373,236−$7,833,750
Part VI · Governance 0 of 3 board members independent, no flags
VI-1a Voting members of the governing body3
VI-1b Independent voting members0
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,637,173 across 5 lines filed
VIII-1e Government grants$1,103,691
VIII-1h Total contributions, gifts and grants$1,103,691
VIII-8 Net income from fundraising events$0
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $533,482$533,482
VIII-12 Total revenueRelated to mission $533,482 · Unrelated business $0 · Excluded from tax $0$1,637,173
Part IX · Statement of functional expenses $9,470,923 across 15 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $101,219 · Management $80,251 · Fundraising $9,150$190,620
IX-7 Other salaries and wagesPrograms $525,825 · Management $416,897 · Fundraising $47,532$990,254
IX-9 Other employee benefitsPrograms $50,063 · Management $39,692 · Fundraising $4,525$94,280
IX-10 Payroll taxesPrograms $265,085 · Management $210,171 · Fundraising $23,962$499,218
IX-11a Management feesPrograms $369,403 · Management $81,212 · Fundraising $17,728$468,343
IX-11b Legal feesPrograms $418,235 · Management $91,947 · Fundraising $20,072$530,254
IX-11c Accounting feesPrograms $12,308 · Management $2,706 · Fundraising $591$15,605
IX-11g Other fees for servicesPrograms $166,963 · Management $36,706 · Fundraising $8,012$211,681
IX-14 Information technologyPrograms $62,032 · Management $13,637 · Fundraising $2,977$78,646
IX-16 OccupancyPrograms $76,013 · Management $67,648 · Fundraising $2,102$145,763
IX-17 TravelPrograms $41,194 · Management $4,962 · Fundraising $52$46,208
IX-20 InterestManagement $125,677$125,677
IX-22 Depreciation, depletion and amortizationManagement $119,648$119,648
IX-24 Other expenses (24a–d)Programs $270,219 · Management $211,134 · Fundraising $55$481,408
IX-24e All other expensesManagement $5,473,318$5,473,318
IX-25 Total functional expensesPrograms $2,358,559 · Management $6,975,606 · Fundraising $136,758$9,470,923
Part X · Balance sheet $1,640,375 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $2,394,644$1,615,228
X-11 Publicly traded securitiesStart of year $7,989,489$16,461
X-15 Other assetsStart of year $1,289,627$8,686
X-16 Total assetsStart of year $11,873,378$1,640,375
X-17 Accounts payable and accrued expensesStart of year $797,733$499,692
X-25 Other liabilitiesStart of year $162,116$60,904
X-26 Total liabilitiesStart of year $2,959,849$560,596
X-27 Net assets without donor restrictionsStart of year $8,913,529$1,079,779
X-32 Total net assets or fund balancesStart of year $8,913,529$1,079,779
X-33 Total liabilities and net assetsStart of year $11,873,378$1,640,375
Part XI · Reconciliation of net assets $1,079,779 net assets at year end
XI-1 Total revenue$1,637,173
XI-2 Total expenses$9,470,923
XI-3 Revenue less expenses−$7,833,750
XI-4 Net assets at start of year$8,913,529
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$1,079,779

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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