Design Forward Alliance ignites conversation and action around how human-centered design can improve the way we live, work and play, and provide businesses, educators and government with the tools to affect real and lasting change. The organization creates a unified effort that promotes the value of professional design and design thinking for better outcomes in business, education, government, and the San Diego community. The Design Forward Alliance identifies opportunities and makes connections to world-class design and designers. It's goals are promoting design by highlighting the value of professional design and its ability to improve outcomes in business, education, and society, creating community by providing a place for design professionals to connect to create a united design community, and advocating for San Diego by promoting the region as a design-driven innovation economy to attract talent, businesses, and resources.

501(c)(3) charity; gifts are tax-deductible.
45¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX

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FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $789 a year · under 1% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
45%
of spending
Concern: 45% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
2 mo
of spending, in cash
Fine: 2.2 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
3
named funders · $307K
Looks good: 3 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
11
of 13 voting members
Looks good: 11 of 13 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$312K
-8% vs prior year
Spent
$339K
To programs
45%
Net assets
$62K
By yearFY2020–FY2025
Revenue
$312K
FY2023▼ -8%
Tap a bar for its year
Revenue by fiscal year
FY2020$14K
FY2021$553K
FY2022$337K
FY2023$312K
FY2024$382K
FY2025$158K
Expenses
$339K
FY2023▲ +5%
Tap a bar for its year
Expenses by fiscal year
FY2020Not on file
FY2021$529K
FY2022$323K
FY2023$339K
FY2024$423K
FY2025$124K
Net assets
$62K
FY2023▼ -31%
Tap a bar for its year
Net assets by fiscal year
FY2020$56K
FY2021$76K
FY2022$90K
FY2023$62K
FY2024$21K
FY2025$55K

From the FY2023 Form 990 · see the original

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You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Sep 2017.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

45 cents of each dollar spent went to programs.

Program services 45% · $153K Management & general 55% · $186K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

3 people listed on the 990.

Part VII, Section A · reportable compensation
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Carlos Cristiani’s $57K as Executive Dir. is at the 35th percentile of top reported officer pay among 1709 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

See Design Forward Alliance executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Promotes human-centered design to improve lives, work, and play through education and tools for lasting change.

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Provided by the organization

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3 programs · $153K · in their own filed words · FY2023
01

DFA continued to develop and support the World Design Capital 2024 program along with its partners, UCSD, Burnham Center, City of San Diego and City of Tijuana. In 2023, DFA going the World Design Organization.

$153Kprogram expense
02

DFA adopted the San Diego Design Week annual program in collaboration with the Mingei International Museum. This partnership allows DFA to further its mission and provides a platform for over 150 community-led events and activations.

Pt IX · col B
03

DFA completed 4 quarterly Design Ambassador Summits. The summits included human centered design workshops, community discussions and engagement, panel presentations from local design-driven projects from across San Diego County.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2023
Total grants receivedfrom 3 funders$307K
See all 3 funders →
Grants paid · 1 grant · $8K · 2024–2024
Blupeak Credit UnionCA · FY2024$8,000

By the numbers

The FY2023 990, line by line.

1The main four
Money inPt VIII
$312K
Ln 12
Gifts and grantsLn 1h$312K
Money outPt IX
$339K
Ln 25
Programscol B$153K
Managementcol C$186K
Owns and owesPt X
$62K
net assets · Ln 32
Cash and savingsLn 1–2$62K
Total assetsLn 16$62K
LiabilitiesLn 26$0
PeoplePt VI, VII
3
listed · VII A
PaidVII A0
Voting boardVI 1a13
IndependentVI 1b11
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$312K
Government grantsLn 1e$0
Noncash giftsLn 1g$0
Fundraising eventsLn 1c$0
Total revenueLn 12$312K
Assets in detailPt X, end of year
CashLn 1$62K
SavingsLn 2$0
Cash and savings togetherLn 1–2$62K
InvestmentsLn 11–13$0
Other assetsLn 15$0
Total assetsLn 16$62K
LiabilitiesLn 26$0
Net assetsLn 32$62K
OperationsPt I, VI
EmployeesI 50
VolunteersI 63
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$90K$62K
InvestmentsLn 11–13$0$0
Total assetsLn 16$90K$62K
LiabilitiesLn 26$0$0
Net assetsLn 32$90K$62K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Benefits paid to or for membersLn 4$153K$153K
Management feesLn 11a$82K$82K
Legal feesLn 11b$9K$9K
Accounting feesLn 11c$3K$3K
Investment management feesLn 11f$409$409
Other fees for servicesLn 11g$0$0
Office expensesLn 13$7K$7K
Information technologyLn 14$15K$15K
Conferences, conventions and meetingsLn 19$54K$54K
InsuranceLn 23$13K$13K
Other expenses (24a–d)Ln 24$2K$0$2K$0
Total functional expensesLn 25$339K$153K$186K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $158K$124K$34K$55K 990 PDF
FY2024 $382K$423K−$41K$21K 990 PDF
FY2023 Viewing $312K$339K−$28K$62K 990 PDF
FY2022 $337K$323K$14K$90K 990 PDF
FY2021 $553K$529K$24K$76K 990 PDF
FY2020 $14K$56K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2023 990 (6 parts)
Part I · Summary $311,613 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $336,382$311,613
I-9 Program service revenuePrior year $723$0
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $337,105$311,613
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$153,441
I-15 Salaries and benefitsPrior year $0$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $322,770$185,800
I-18 Total expensesPrior year $322,770$339,241
I-19 Revenue less expensesPrior year $14,335−$27,628
Part VI · Governance 11 of 13 board members independent, 4 to look at
VI-1a Voting members of the governing body13
VI-1b Independent voting members11
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $311,613 across 9 lines filed
VIII-1a Federated campaigns$0
VIII-1b Membership dues$500
VIII-1c Fundraising events$0
VIII-1d Related organizations$0
VIII-1e Government grants$0
VIII-1f All other contributions, gifts and grants$311,113
VIII-1g Noncash contributions (included above)$0
VIII-1h Total contributions, gifts and grants$311,613
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$311,613
Part IX · Statement of functional expenses $339,241 across 11 lines filed
IX-4 Benefits paid to or for membersPrograms $153,441$153,441
IX-11a Management feesManagement $81,713$81,713
IX-11b Legal feesManagement $8,579$8,579
IX-11c Accounting feesManagement $3,000$3,000
IX-11f Investment management feesManagement $409$409
IX-11g Other fees for servicesManagement $0$0
IX-13 Office expensesManagement $6,909$6,909
IX-14 Information technologyManagement $15,495$15,495
IX-19 Conferences, conventions and meetingsManagement $54,335$54,335
IX-23 InsuranceManagement $13,380$13,380
IX-24 Other expenses (24a–d)Programs $0 · Management $1,980 · Fundraising $0$1,980
IX-25 Total functional expensesPrograms $153,441 · Management $185,800 · Fundraising $0$339,241
Part X · Balance sheet $62,235 assets, 20 lines filed
X-1 Cash, non-interest-bearingStart of year $89,861$62,235
X-2 Savings and temporary cash investmentsStart of year $0$0
X-3 Pledges and grants receivableStart of year $0$0
X-4 Accounts receivableStart of year $0$0
X-8 Inventories for sale or useStart of year $0$0
X-9 Prepaid expenses and deferred chargesStart of year $0$0
X-11 Publicly traded securitiesStart of year $0$0
X-12 Other securitiesStart of year $0$0
X-13 Program-related investmentsStart of year $0$0
X-14 Intangible assetsStart of year $0$0
X-15 Other assetsStart of year $0$0
X-16 Total assetsStart of year $89,861$62,235
X-17 Accounts payable and accrued expensesStart of year $0$0
X-18 Grants payableStart of year $0$0
X-19 Deferred revenueStart of year $0$0
X-20 Tax-exempt bond liabilitiesStart of year $0$0
X-24 Unsecured notes and loans payableStart of year $0$0
X-26 Total liabilitiesStart of year $0$0
X-32 Total net assets or fund balancesStart of year $89,861$62,235
X-33 Total liabilities and net assetsStart of year $89,861$62,235
Part XI · Reconciliation of net assets $62,235 net assets at year end
XI-1 Total revenue$311,613
XI-2 Total expenses$339,241
XI-3 Revenue less expenses−$27,628
XI-4 Net assets at start of year$89,861
XI-5 Net unrealized gains (losses) on investments$0
XI-6 Donated services and use of facilities$0
XI-7 Investment expenses$0
XI-8 Prior period adjustments$2
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$62,235

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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