To promote dietary changes to build a healthy, equitable, humane, and environmentally-sustainable Food system.

501(c)(3) charity; gifts are tax-deductible.
97¢ of each $1 spent went to programs.
$112K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 5
filings with a surplus
Average deficit $12K a year · under 1% of revenue · last 5 filings
Concern: a surplus in 2 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
97%
of spending
Looks good: 97% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$112K
to officers and key staff · 9% of spending
Looks good: pay to officers and key staff is 9% of spending; 15% or less.
Pt VII · Sec A
4 mo
of spending, in cash
Looks good: 4.2 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
11
named funders · $1.1M
Looks good: 11 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$72K
16% of total assets
Looks good: liabilities are 16% of assets; 50% or less.
Pt X · Ln 26
Independent board members
1
of 3 voting members
Worth a look: 1 of 3 voting members are independent, under half.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.3M
Spent
$1.2M
To programs
97%
Net assets
$368K
By yearFY2020–FY2024
Revenue
$1.3M
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$1.3M
FY2021$1.6M
FY2022$2.1M
FY2023$2.3M
FY2024$1.7M
Expenses
$1.2M
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$1.2M
FY2021$1.7M
FY2022$2.0M
FY2023$2.5M
FY2024$1.8M
Net assets
$368K
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$368K
FY2021$328K
FY2022$469K
FY2023$271K
FY2024$161K

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Aug 2017.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

97 cents of each dollar spent went to programs.

Program services 97% · $1.2M Management & general 2% · $20K Fundraising 1% · $14K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

3 people listed on the 990; $112K paid to officers and key staff.

Part VII, Section A · reportable compensation
Board Chair
$64,365Pt VII · Sec A
Secretary
$47,856Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Jennifer Channin’s $93K as Executive Di is at the 45th percentile of top reported officer pay among 818 $1–10M food & agriculture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Jennifer Channin$93,250$93,097$91,188$75,417$64,365
Ben Goldsmith———$36,460$47,856

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes dietary changes for a healthy, equitable, humane, and sustainable food system.

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Provided by the organization

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3 programs · $910K · in their own filed words · FY2020
01

Grants providing financial, technical, and consulting support to individuals and organizations whose goals align with our mission.

$520Kprogram expense
02

Default veg educating the public about the benefits of defaulting to vegan food and diet.

$239Kprogram expense
03

Public education engaging the public with information and resources about the benefits of a plant-based diet.

$152Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 11 funders →
Grants paid · 34 grants · $3.5M · 2020–2024
Farm Forward INCOR · FY2024$465,422
Unitemized GrantFY2024$328,750
University of San DiegoCA · FY2024$180,000
Food Empowerment ProjectCA · FY2024$41,000
Unitemized GrantFY2024$23,100
Farm Forward INCOR · FY2023$279,500
Unitemized GrantFY2023$192,862
Greener by DefaultIL · FY2023$154,657
CreaturekindOR · FY2023$95,004
Afrovegan SocietyMD · FY2023$83,000
Calvin UniversityMI · FY2023$20,000
A Well-Fed WorldDC · FY2023$10,000
New Roots InstituteCA · FY2023$10,000
Unitemized GrantFY2023$2,500
CreaturekindOR · FY2022$190,000
Farm Forward INCOR · FY2022$167,082
See all 34 grants →

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$1.3M
Ln 12
Gifts and grantsLn 1h$1.3M
Money outPt IX
$1.2M
Ln 25
Programscol B$1.2M
Managementcol C$20K
Fundraisingcol D$14K
Owns and owesPt X
$368K
net assets · Ln 32
Cash and savingsLn 1–2$417K
Total assetsLn 16$440K
LiabilitiesLn 26$72K
PeoplePt VI, VII
3
listed · VII A
PaidVII A2
Voting boardVI 1a3
IndependentVI 1b1
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.3M
Government grantsLn 1e$46K
Noncash giftsLn 1g$16K
Total revenueLn 12$1.3M
Assets in detailPt X, end of year
CashLn 1$417K
Cash and savings togetherLn 1–2$417K
Land, buildings, equipmentLn 10c$8K
Total assetsLn 16$440K
LiabilitiesLn 26$72K
Net assetsLn 32$368K
OperationsPt I, VI
EmployeesI 59
VolunteersI 62
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$290K$417K
Land, buildings, equipmentLn 10c$3K$8K
Total assetsLn 16$302K$440K
LiabilitiesLn 26$80K$72K
Net assetsLn 32$222K$368K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$279K$279K
Grants to domestic individualsLn 2$44K$44K
Grants and assistance to foreign recipientsLn 3$175K$175K
Pay of current officers, directors and key staffLn 5$112K$105K$8K
Other salaries and wagesLn 7$200K$200K$354
Payroll taxesLn 10$26K$26K$602
Legal feesLn 11b$2K$2K
Accounting feesLn 11c$17K$17K
Other fees for servicesLn 11g$51K$51K$210
Advertising and promotionLn 12$71K$67K$4K
Office expensesLn 13$11K$11K$280$264
Information technologyLn 14$174K$173K$488$119
TravelLn 17$4K$3K$200$5
Conferences, conventions and meetingsLn 19$10K$10K$120$150
Depreciation, depletion and amortizationLn 22$1K$1K$34
InsuranceLn 23$2K$1K$918$128
Other expenses (24a–d)Ln 24$6K$5K$900$54
All other expensesLn 24e$51$41$10
Total functional expensesLn 25$1.2M$1.2M$20K$14K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $1.7M$1.8M−$110K$161K 990 PDF
FY2023 $2.3M$2.5M−$198K$271K 990 PDF
FY2022 $2.1M$2.0M$141K$469K 990 PDF
FY2021 $1.6M$1.7M−$40K$328K 990 PDF
FY2020 Viewing $1.3M$1.2M$146K$368K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support F · Foreign O · Explanations
See the full FY2020 990 (6 parts)
Part I · Summary $1,332,762 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $981,214$1,332,762
I-9 Program service revenue$0
I-10 Investment incomePrior year −$886$0
I-11 Other revenue$0
I-12 Total revenuePrior year $980,328$1,332,762
I-13 Grants and similar amounts paidPrior year $423,416$497,604
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $256,716$338,689
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $258,476$350,109
I-18 Total expensesPrior year $938,608$1,186,402
I-19 Revenue less expensesPrior year $41,720$146,360
Part VI · Governance 1 of 3 board members independent, 1 to look at
VI-1a Voting members of the governing body3
VI-1b Independent voting members1
VI-2 Family or business relationship among officers or directorsYes
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,332,762 across 5 lines filed
VIII-1e Government grants$46,000
VIII-1f All other contributions, gifts and grants$1,286,762
VIII-1g Noncash contributions (included above)$16,272
VIII-1h Total contributions, gifts and grants$1,332,762
VIII-12 Total revenue$1,332,762
Part IX · Statement of functional expenses $1,186,402 across 18 lines filed
IX-1 Grants to domestic organizationsPrograms $278,641$278,641
IX-2 Grants to domestic individualsPrograms $43,963$43,963
IX-3 Grants and assistance to foreign recipientsPrograms $175,000$175,000
IX-5 Pay of current officers, directors and key staffPrograms $104,670 · Fundraising $7,799$112,469
IX-7 Other salaries and wagesPrograms $199,561 · Fundraising $354$199,915
IX-10 Payroll taxesPrograms $25,703 · Fundraising $602$26,305
IX-11b Legal feesPrograms $2,461$2,461
IX-11c Accounting feesManagement $17,313$17,313
IX-11g Other fees for servicesPrograms $51,092 · Management $210$51,302
IX-12 Advertising and promotionPrograms $67,014 · Fundraising $4,255$71,269
IX-13 Office expensesPrograms $10,681 · Management $280 · Fundraising $264$11,225
IX-14 Information technologyPrograms $173,007 · Management $488 · Fundraising $119$173,614
IX-17 TravelPrograms $3,320 · Management $200 · Fundraising $5$3,525
IX-19 Conferences, conventions and meetingsPrograms $9,817 · Management $120 · Fundraising $150$10,087
IX-22 Depreciation, depletion and amortizationPrograms $1,193 · Fundraising $34$1,227
IX-23 InsurancePrograms $1,171 · Management $918 · Fundraising $128$2,217
IX-24 Other expenses (24a–d)Programs $4,864 · Management $900 · Fundraising $54$5,818
IX-24e All other expensesPrograms $41 · Management $10$51
IX-25 Total functional expensesPrograms $1,152,199 · Management $20,439 · Fundraising $13,764$1,186,402
Part X · Balance sheet $440,265 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $289,761$416,918
X-3 Pledges and grants receivableStart of year $1,712$15,000
X-10c Land, buildings and equipment, netStart of year $2,857$8,347
X-16 Total assetsStart of year $301,830$440,265
X-17 Accounts payable and accrued expensesStart of year $47,840$42,009
X-18 Grants payableStart of year $31,958$29,864
X-26 Total liabilitiesStart of year $79,798$71,873
X-27 Net assets without donor restrictionsStart of year $222,032$353,392
X-28 Net assets with donor restrictions$15,000
X-32 Total net assets or fund balancesStart of year $222,032$368,392
X-33 Total liabilities and net assetsStart of year $301,830$440,265
Part XI · Reconciliation of net assets $368,392 net assets at year end
XI-1 Total revenue$1,332,762
XI-2 Total expenses$1,186,402
XI-3 Revenue less expenses$146,360
XI-4 Net assets at start of year$222,032
XI-10 Net assets at end of year$368,392

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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