Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Feb 2017.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
75 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Something off? Claim to add context
Who runs it and what they're paid
2 people listed on the 990; $50K paid to officers and key staff.
Aidee C Granados Pena’s $67K as Founder and Executive Leader is at the 57th percentile of top reported officer pay among 2168 $100K–1M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 4 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Aidee C Granados Pena | $66,879 | $62,993 | $62,640 | $49,600 | $36,726 | $29,787 |
| Laura Mendivil Anaya | $58,825 | $53,077 | $51,517 | $33,640 | $29,333 | $20,206 |
| Tania Lemus | $50,302 | $48,150 | $40,489 | — | — | — |
| Elizabeth Gutierrez Diaz | $42,830 | — | — | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
See Rosa Es Rojo INC executive salaries →Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2Yes
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Educates Hispanic women and families on chronic disease prevention through culturally tailored health programs.
Questions for Rosa Es Rojo INC
Your first name shows with your question. Rosa Es Rojo INC answers here, for everyone.
As of December 2020 we have delivered a total of 13,144 hours of cancer prevention training, served 834 Latinas directly and 10,275 beneficiaries indirectly. We have worked with 47 different community partners.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $81K | $81K |
| Land, buildings, equipmentLn 10c | $3K | $3K |
| Total assetsLn 16 | $84K | $84K |
| LiabilitiesLn 26 | $0 | $0 |
| Net assetsLn 32 | $84K | $84K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic individualsLn 2 | $38K | $38K | ||
| Pay of current officers, directors and key staffLn 5 | $50K | $18K | $27K | $4K |
| Legal feesLn 11b | $404 | $404 | ||
| Accounting feesLn 11c | $785 | $785 | ||
| Other fees for servicesLn 11g | $25K | $21K | $4K | $550 |
| Advertising and promotionLn 12 | $19K | $16K | $3K | |
| TravelLn 17 | $141 | $141 | ||
| Conferences, conventions and meetingsLn 19 | $1K | $276 | $753 | |
| Depreciation, depletion and amortizationLn 22 | $607 | $607 | ||
| InsuranceLn 23 | $2K | $2K | ||
| Other expenses (24a–d)Ln 24 | $50K | $47K | $3K | |
| Total functional expensesLn 25 | $187K | $140K | $41K | $5K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 LatestFiled with the IRS May 14, 2026 | $664K | $577K | $87K | $587K | 990 PDF |
| FY2024Filed with the IRS May 9, 2025 | $489K | $431K | $58K | $500K | 990 PDF |
| FY2023Filed with the IRS Apr 11, 2024 | $456K | $399K | $57K | $441K | 990 PDF |
| FY2022Filed with the IRS Apr 5, 2023 | $483K | $258K | $225K | $385K | 990 PDF |
| FY2021Filed with the IRS May 13, 2022 | $246K | $170K | $76K | $160K | 990 PDF |
| FY2020 ViewingFiled with the IRS Jun 3, 2021 | $149K | $187K | −$38K | $84K | 990 PDF |
Schedules filed Part IV
See the full FY2020 990 (6 parts)
Part I · Summary $148,787 revenue, 12 lines filed
Part VI · Governance 0 of 6 board members independent, 4 to look at
Part VIII · Statement of revenue $148,787 across 7 lines filed
Part IX · Statement of functional expenses $186,689 across 11 lines filed
Part X · Balance sheet $83,650 assets, 7 lines filed
Part XI · Reconciliation of net assets $83,650 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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