Bringing the world to San Antonio by employing sales, marketing and service strategies that influence visitation to San Antonio for the benefit of the community.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
Run by 20 volunteers and 92 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 6
filings with a surplus
Average surplus $1.3M a year · 5% of revenue · last 6 filings
Fine: a surplus in 4 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Pay to officers and key staff
$3.5M
to officers and key staff · 12% of spending
Looks good: pay to officers and key staff is 12% of spending; 15% or less.
Pt VII · Sec A
5 mo
of spending, in cash
Looks good: 4.8 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $1.0M
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$3.0M
20% of total assets
Looks good: liabilities are 20% of assets; 50% or less.
Pt X · Ln 26
Independent board members
20
of 21 voting members
Looks good: 20 of 21 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$31.0M
+3% vs prior year
Spent
$29.6M
Net assets
$12.3M
By yearFY2020–FY2025
Revenue
$31.0M
FY2025▲ +3%
Tap a bar for its year
Revenue by fiscal year
FY2020$18.2M
FY2021$19.0M
FY2022$19.8M
FY2023$32.0M
FY2024$30.2M
FY2025$31.0M
Expenses
$29.6M
FY2025▼ -3%
Tap a bar for its year
Expenses by fiscal year
FY2020$17.2M
FY2021$14.9M
FY2022$19.9M
FY2023$30.4M
FY2024$30.5M
FY2025$29.6M
Net assets
$12.3M
FY2025▲ +13%
Tap a bar for its year
Net assets by fiscal year
FY2020$5.5M
FY2021$9.7M
FY2022$9.6M
FY2023$11.2M
FY2024$10.9M
FY2025$12.3M

From the FY2025 Form 990 (year ending September 2025) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Nov 2016.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

34 people listed on the 990; $3.5M paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
President and CEO (thru 4/25/25)
$636,279Pt VII · Sec A
Senior Vice President of Sales
$311,968Pt VII · Sec A
Vice President of Sales
$301,300Pt VII · Sec A
Chief Financial Officer
$262,932Pt VII · Sec A
Chief Marketing Officer
$258,334Pt VII · Sec A
Chief Operating Officer
$243,596Pt VII · Sec A
Director of Mid-Atlantic Sales
$236,984Pt VII · Sec A
Director of Texas Sales
$230,831Pt VII · Sec A

Anderson Marc’s $636K as President and CEO (thru 4/25/25) is at the 85th percentile of top reported officer pay among 572 $10–100M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Anderson Marc$636,279$613,347$564,046$207,807——
Casandra Matej—————$502,505
Cassandra Brown Matej————$358,147—
Bass Mario J——$349,239$234,980——
Orwig Tyler Scott$311,968$289,271$243,045$150,471——
Wheeler Lance$301,300$310,641$195,058———
Krupinski David$243,596$295,042$259,460$239,984——
Mario J Bass————$195,998$263,077

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes San Antonio tourism through sales and marketing to boost community benefit.

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3 programs · in their own filed words · FY2024
01

Marketing & Communications

Positions san antonio as the preferred leisure and meetings destination in texas, as well as the premier destination for the regional, domestic and international leisure travel market. Our mission is to increase visitation and maintain awareness of san antonio through strategically timed and placed promotions AND/OR programs.

Pt IX · col B
02

Sales & Experience

Drives groups to hold meetings, conventions, and trade shows in san antonio by strategically managing and simplifying the sales process for our meeting planners and partners. The team enhances the overall planning experience while supporting operations and creating events that showcase san antonio's unique culture and help river walk…

Pt IX · col B
03

Riverwalk Event Operations

Supports operations and creates events that help the riverwalk area thrive and maintain its status as the most visited site in the state of texas.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2022
Total grants receivedfrom 1 funder$1.0M
Grants paid · 1 grant · $25K · 2023–2023
Friends of the River WalkTX · FY2023$25,000

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$31.0M
Ln 12
Fees for servicesLn 2g$30.9M
Investment incomeLn 3$148K
Other incomeLn 4–11$34K
Money outPt IX
$29.6M
Ln 25
Owns and owesPt X
$12.3M
net assets · Ln 32
Cash and savingsLn 1–2$11.9M
Total assetsLn 16$15.3M
LiabilitiesLn 26$3.0M
PeoplePt VI, VII
34
listed · VII A
PaidVII A14
Voting boardVI 1a21
IndependentVI 1b20
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$7K
Noncash giftsLn 1g$7K
Fees for servicesLn 2g$30.9M
Investment incomeLn 3$148K
Other incomeLn 4–11$34K
Gains on assetsLn 7$25K
Total revenueLn 12$31.0M
Assets in detailPt X, end of year
CashLn 1$10.5M
SavingsLn 2$1.4M
Cash and savings togetherLn 1–2$11.9M
Land, buildings, equipmentLn 10c$956K
Other assetsLn 15$811K
Total assetsLn 16$15.3M
LiabilitiesLn 26$3.0M
Net assetsLn 32$12.3M
OperationsPt I, VI
EmployeesI 592
VolunteersI 620
Fiscal year endsHeaderSeptember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$11.0M$11.9M
Land, buildings, equipmentLn 10c$943K$956K
Total assetsLn 16$14.8M$15.3M
LiabilitiesLn 26$3.9M$3.0M
Net assetsLn 32$10.9M$12.3M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$3.3M
Other salaries and wagesLn 7$7.1M
Pension plan contributionsLn 8$450K
Other employee benefitsLn 9$1.1M
Payroll taxesLn 10$699K
Legal feesLn 11b$20K
Accounting feesLn 11c$32K
Other fees for servicesLn 11g$3.3M
Advertising and promotionLn 12$9.9M
Office expensesLn 13$155K
Information technologyLn 14$491K
OccupancyLn 16$464K
TravelLn 17$798K
Conferences, conventions and meetingsLn 19$292K
InterestLn 20$8K
Depreciation, depletion and amortizationLn 22$219K
InsuranceLn 23$192K
Other expenses (24a–d)Ln 24$768K
All other expensesLn 24e$237K
Total functional expensesLn 25$29.6M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $31.0M$29.6M$1.4M$12.3M 990 PDF
FY2024 $30.2M$30.5M−$347K$10.9M 990 PDF
FY2023 $32.0M$30.4M$1.7M$11.2M 990 PDF
FY2022 $19.8M$19.9M−$91K$9.6M 990 PDF
FY2021 $19.0M$14.9M$4.2M$9.7M 990 PDF
FY2020 $18.2M$17.2M$1.1M$5.5M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $31,045,718 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $9,954$6,561
I-9 Program service revenuePrior year $30,142,096$30,857,139
I-10 Investment incomePrior year $0$147,594
I-11 Other revenuePrior year $6,128$34,424
I-12 Total revenuePrior year $30,158,178$31,045,718
I-13 Grants and similar amounts paidPrior year $25,000$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $11,878,243$12,700,296
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $18,601,604$16,927,665
I-18 Total expensesPrior year $30,504,847$29,627,961
I-19 Revenue less expensesPrior year −$346,669$1,417,757
Part VI · Governance 20 of 21 board members independent, no flags
VI-1a Voting members of the governing body21
VI-1b Independent voting members20
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $31,045,718 across 8 lines filed
Lines not itemized here account for $154,361 of total revenue; see the IRS return.
VIII-1f All other contributions, gifts and grants$6,561
VIII-1g Noncash contributions (included above)$6,561
VIII-1h Total contributions, gifts and grants$6,561
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $30,518,555 · Unrelated business $185,560$30,704,115
VIII-3 Investment incomeExcluded from tax $122,244$122,244
VIII-7 Net gain or loss on sales of assetsExcluded from tax $25,350$25,350
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $33,087$33,087
VIII-12 Total revenueRelated to mission $30,706,003 · Unrelated business $185,560 · Excluded from tax $147,594$31,045,718
Part IX · Statement of functional expenses $29,627,961 across 19 lines filed
IX-5 Pay of current officers, directors and key staff$3,330,166
IX-7 Other salaries and wages$7,088,620
IX-8 Pension plan contributions$449,672
IX-9 Other employee benefits$1,133,264
IX-10 Payroll taxes$698,574
IX-11b Legal fees$19,970
IX-11c Accounting fees$31,500
IX-11g Other fees for services$3,318,878
IX-12 Advertising and promotion$9,932,543
IX-13 Office expenses$155,005
IX-14 Information technology$491,491
IX-16 Occupancy$463,927
IX-17 Travel$798,233
IX-19 Conferences, conventions and meetings$292,293
IX-20 Interest$7,502
IX-22 Depreciation, depletion and amortization$218,709
IX-23 Insurance$192,205
IX-24 Other expenses (24a–d)$768,010
IX-24e All other expenses$237,399
IX-25 Total functional expenses$29,627,961
Part X · Balance sheet $15,313,082 assets, 15 lines filed
X-1 Cash, non-interest-bearingStart of year $10,980,867$10,451,466
X-2 Savings and temporary cash investments$1,400,000
X-4 Accounts receivableStart of year $820,740$481,942
X-8 Inventories for sale or useStart of year $2,566$4,439
X-9 Prepaid expenses and deferred chargesStart of year $667,935$1,207,944
X-10c Land, buildings and equipment, netStart of year $943,065$955,897
X-15 Other assetsStart of year $1,341,821$811,394
X-16 Total assetsStart of year $14,756,994$15,313,082
X-17 Accounts payable and accrued expensesStart of year $2,261,002$1,793,989
X-19 Deferred revenueStart of year $267,029$439,905
X-25 Other liabilitiesStart of year $1,332,544$765,012
X-26 Total liabilitiesStart of year $3,860,575$2,998,906
X-27 Net assets without donor restrictionsStart of year $10,896,419$12,314,176
X-32 Total net assets or fund balancesStart of year $10,896,419$12,314,176
X-33 Total liabilities and net assetsStart of year $14,756,994$15,313,082
Part XI · Reconciliation of net assets $12,314,176 net assets at year end
XI-1 Total revenue$31,045,718
XI-2 Total expenses$29,627,961
XI-3 Revenue less expenses$1,417,757
XI-4 Net assets at start of year$10,896,419
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$12,314,176

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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