Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in May 2016.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
8 people listed on the 990; $99K paid to officers and key staff.
Nichole Farley’s $98K as Executive Director is at the 18th percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2024 | FY2023 |
|---|---|---|
| Nichole Farley | $98,069 | $99,001 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Markets the region to promote tourism and increase overnight stays.
Questions for Explore Butte County
Your first name shows with your question. Explore Butte County answers here, for everyone.
Know this org? Add your story
Promoted travel and tourism to butte county by branding and implementing a marketing strategy for the organization. This included developing new creative assets, buying and distributing a variety of advertisements, and public relations efforts both in and out of market.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2023 990, line by line.
Download 990
| Line | Start FY23 | End FY23 |
|---|---|---|
| Cash and savingsLn 1–2 | $1.1M | $947K |
| Land, buildings, equipmentLn 10c | $113K | $83K |
| Total assetsLn 16 | $1.4M | $1.3M |
| LiabilitiesLn 26 | $10K | $51K |
| Net assetsLn 32 | $1.3M | $1.3M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $106K | |||
| Other salaries and wagesLn 7 | $108K | |||
| Pension plan contributionsLn 8 | $3K | |||
| Other employee benefitsLn 9 | $13K | |||
| Payroll taxesLn 10 | $16K | |||
| Legal feesLn 11b | $165 | |||
| Accounting feesLn 11c | $51K | |||
| Advertising and promotionLn 12 | $192K | |||
| Office expensesLn 13 | $14K | |||
| Information technologyLn 14 | $34K | |||
| OccupancyLn 16 | $7K | |||
| TravelLn 17 | $9K | |||
| Conferences, conventions and meetingsLn 19 | $26K | |||
| InterestLn 20 | $133 | |||
| Depreciation, depletion and amortizationLn 22 | $31K | |||
| InsuranceLn 23 | $4K | |||
| Other expenses (24a–d)Ln 24 | $552K | |||
| All other expensesLn 24e | $37K | |||
| Total functional expensesLn 25 | $1.2M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest | $1.0M | $1.3M | −$223K | $1.0M | 990 PDF |
| FY2023 Viewing | $1.1M | $1.2M | −$85K | $1.3M | 990 PDF |
| FY2022 | $1.1M | $1.1M | $19K | $1.3M | 990 PDF |
| FY2021 | $1.0M | $901K | $114K | $1.3M | 990 PDF |
| FY2020 | $828K | $726K | $102K | $1.2M | 990 PDF |
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Schedules filed Part IV
See the full FY2023 990 (6 parts)
Part I · Summary $1,117,515 revenue, 12 lines filed
Part VI · Governance 5 of 5 board members independent, no flags
Part VIII · Statement of revenue $1,117,515 across 4 lines filed
Part IX · Statement of functional expenses $1,202,562 across 18 lines filed
Part X · Balance sheet $1,301,064 assets, 11 lines filed
Part XI · Reconciliation of net assets $1,250,296 net assets at year end
Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File
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