Positive Coaching Alliance FY2024 filing

Tax-deductible

Oakland, CA501(c)(3)Since 1998EducationEIN 77-0485946Revenue $14.8M in FY2024

On file with the IRSpositivecoach.org66 Franklin St Ste 300, 94607-3734 · Oakland, CATax-exempt since Jul 1999Publicly supported charity — 170(b)(1)(A)(vi)

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To change the culture of youth sports so that every child, regardless of social or economic circumstance, has access to a Positive youth sports experience.

501(c)(3) charity; gifts are tax-deductible.
80¢ of each $1 spent went to programs.
$1.7M paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 6
filings with a surplus
Average deficit $231K a year · 2% of revenue · last 6 filings
Concern: a surplus in 2 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
80%
of spending
Looks good: 80% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$1.7M
to officers and key staff · 14% of spending
Looks good: pay to officers and key staff is 14% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
4 mo
of spending, in cash
Looks good: 4.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $5K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$2.2M
26% of total assets
Looks good: liabilities are 26% of assets; 50% or less.
Pt X · Ln 26
Independent board members
27
of 27 voting members
Looks good: 27 of 27 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$14.8M
+48% vs prior year
Spent
$12.0M
To programs
80%
Net assets
$6.5M
By yearFY2020–FY2025
Revenue
$14.8M
FY2024▲ +48%
Tap a bar for its year
Revenue by fiscal year
FY2020$7.4M
FY2021$9.0M
FY2022$9.5M
FY2023$10.0M
FY2024$14.8M
FY2025$12.1M
Expenses
$12.0M
FY2024▲ +2%
Tap a bar for its year
Expenses by fiscal year
FY2020$9.5M
FY2021$7.3M
FY2022$10.0M
FY2023$11.8M
FY2024$12.0M
FY2025$13.6M
Net assets
$6.5M
FY2024▲ +79%
Tap a bar for its year
Net assets by fiscal year
FY2020−$39K
FY2021$1.6M
FY2022$5.4M
FY2023$3.7M
FY2024$6.5M
FY2025$5.0M

From the FY2024 Form 990 (year ending August 2024) · figures checked against the IRS filing · see the original

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You’re viewing the FY2024 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jul 1999.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

80 cents of each dollar spent went to programs.

Program services 80% · $9.6M Management & general 12% · $1.4M Fundraising 8% · $962K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

37 people listed on the 990; $1.7M paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2023); the FY2024 filing did not itemize Part VII
$301,560Pt VII · Sec A
President
$276,560Pt VII · Sec A
Chief Community Impact Officer
$194,060Pt VII · Sec A
VP, National Advancement
$175,560Pt VII · Sec A
EVP National Advancement
$175,560Pt VII · Sec A
Vice President of External Relations
$166,560Pt VII · Sec A
Vice President, Partner Development
$150,111Pt VII · Sec A
VP, People & HR Operations
$142,547Pt VII · Sec A

Jason Sacks’s $342K as Chief Executive Officer is at the 72nd percentile of top reported officer pay among 3683 $10–100M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Jason Sacks$342,090$276,560$253,524———
Chris Moore———$335,435$321,741$71,250
Janet Carter$192,248$301,560$242,316———
Jason Robert Sacks———$292,455$177,500$165,667
Pablo Garcia———$243,784——
Robert Lee Marcus$237,970$194,060————
James Thompson————$202,563$221,034
Jacob Wald$207,360$175,560$155,570$144,196$132,920—

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Transforms youth sports culture by training coaches and securing funding to ensure kids in under-resourced communities have equal access to quality athletic programs.

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Provided by the organization

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3 programs · $9.6M · in their own filed words · FY2023
01

Partnership Engagement and Fulfillment

Pca's partnership engagement and fulfillment program educates and trains coaches, and works with leaders of youth sports organizations ("yso"), parents, and schools to make youth sports offerings positive, equitable, and accessible to all kids.

$6.1Mprogram expense
02

Community and Coach Engagement

Pca works with leaders in under-resourced communities to ensure that kids have the same opportunity to participate in quality sports offerings as kids in more resourced communities. We recruit and train people to volunteer as coaches, identify public funds for new youth sports offerings, and remove structural and systemic barriers to…

$1.9Mprogram expense
03

Program Expansion and Enhancement

Pca works to provide 7 million kids with a positive youth sports experience over 5 years by expanding and enhancing existing programs or developing new programs in under-resourced communities where none existed before.

$1.6Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 1 funder$5K
Grants paid · 20 grants · $991K · 2019–2024
Texas One Fund INCTX · FY2024$110,000
Unitemized GrantFY2024$48,000
Travis High SchoolFY2024$18,620
Unitemized GrantFY2024$14,000
Texas One Fund INCTX · FY2023$60,000
Unitemized GrantFY2023$51,000
Unitemized GrantFY2023$19,250
Austin Independent School DistrictFY2023$7,500
Unitemized GrantFY2022$114,000
Unitemized GrantFY2022$18,500
East Austin Yellow Jackets (eayf)FY2022$10,000
Unitemized GrantFY2021$136,000
Unitemized GrantFY2021$24,000
Soa Village Housing INCCA · FY2021$10,000
Blp Enterprises LLCFY2021$7,500
Unitemized GrantFY2020$156,000
North Community Football ProgramFY2020$7,500
Unitemized GrantFY2020$2,500
See all 20 grants →

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$14.8M
Ln 12
Gifts and grantsLn 1h$12.9M
Fees for servicesLn 2g$2.8M
Investment incomeLn 3$155K
Money outPt IX
$12.0M
Ln 25
Programscol B$9.6M
Managementcol C$1.4M
Fundraisingcol D$962K
Owns and owesPt X
$6.5M
net assets · Ln 32
Cash and savingsLn 1–2$4.0M
Total assetsLn 16$8.8M
LiabilitiesLn 26$2.2M
PeoplePt VI, VII
37
listed · VII A
PaidVII A9
Voting boardVI 1a27
IndependentVI 1b27
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$12.9M
Noncash giftsLn 1g$784K
Fundraising eventsLn 1c$1.6M
Fees for servicesLn 2g$2.8M
Investment incomeLn 3$155K
Gains on assetsLn 7$48K
Total revenueLn 12$14.8M
Assets in detailPt X, end of year
CashLn 1$2.5M
SavingsLn 2$1.5M
Cash and savings togetherLn 1–2$4.0M
InvestmentsLn 11–13$1.5M
Land, buildings, equipmentLn 10c$20K
Other assetsLn 15$360K
Total assetsLn 16$8.8M
LiabilitiesLn 26$2.2M
Net assetsLn 32$6.5M
OperationsPt I, VI
EmployeesI 5223
VolunteersI 624
Fiscal year endsHeaderAugust
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$4.7M$4.0M
InvestmentsLn 11–13$1.5M
Land, buildings, equipmentLn 10c$2K$20K
Total assetsLn 16$6.0M$8.8M
LiabilitiesLn 26$2.4M$2.2M
Net assetsLn 32$3.7M$6.5M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$68K$68K
Grants to domestic individualsLn 2$70K$70K
Pay of current officers, directors and key staffLn 5$1.3M$1.0M$120K$120K
Other salaries and wagesLn 7$6.3M$5.1M$543K$607K
Other employee benefitsLn 9$1.2M$744K$316K$92K
Payroll taxesLn 10$606K$391K$166K$49K
Legal feesLn 11b$16K$14K$1K$2K
Accounting feesLn 11c$193K$161K$14K$18K
Other fees for servicesLn 11g$1.0M$845K$73K$95K
Advertising and promotionLn 12$237K$118K$2K$117K
OccupancyLn 16$407K$251K$14K$143K
TravelLn 17$668K$551K$18K$100K
Depreciation, depletion and amortizationLn 22$7K$7K$153$171
InsuranceLn 23$86K$71K$7K$8K
Other expenses (24a–d)Ln 24$855K$573K$124K$158K
All other expensesLn 24e−$936K−$403K$13K−$547K
Total functional expensesLn 25$12.0M$9.6M$1.4M$962K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $12.1M$13.6M−$1.6M$5.0M 990 PDF
FY2024 Viewing $14.8M$12.0M$2.9M$6.5M 990 PDF
FY2023 $10.0M$11.8M−$1.7M$3.7M 990 PDF
FY2022 $9.5M$10.0M−$474K$5.4M 990 PDF
FY2021 $9.0M$7.3M$1.7M$1.6M 990 PDF
FY2020 $7.4M$9.5M−$2.1M−$39K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $14,826,717 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $8,255,281$12,948,211
I-9 Program service revenuePrior year $2,683,535$2,830,686
I-10 Investment incomePrior year $87,366$155,128
I-11 Other revenuePrior year −$1,020,310−$1,107,308
I-12 Total revenuePrior year $10,005,872$14,826,717
I-13 Grants and similar amounts paidPrior year $142,500$137,750
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $9,058,036$9,282,594
I-16a Professional fundraising feesPrior year $19,000$0
I-17 Other expensesPrior year $2,535,910$2,548,346
I-18 Total expensesPrior year $11,755,446$11,968,690
I-19 Revenue less expensesPrior year −$1,749,574$2,858,027
Part VI · Governance 27 of 27 board members independent, no flags
VI-1a Voting members of the governing body27
VI-1b Independent voting members27
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $14,826,717 across 11 lines filed
Lines not itemized here account for −$29,572 of total revenue; see the IRS return.
VIII-1c Fundraising events$1,551,848
VIII-1f All other contributions, gifts and grants$11,396,363
VIII-1g Noncash contributions (included above)$783,902
VIII-1h Total contributions, gifts and grants$12,948,211
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $2,830,686$2,830,686
VIII-3 Investment incomeExcluded from tax $107,083$107,083
VIII-5 RoyaltiesExcluded from tax $513$513
VIII-7 Net gain or loss on sales of assetsExcluded from tax $48,045$48,045
VIII-8 Net income from fundraising eventsExcluded from tax −$1,083,964−$1,083,964
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $5,715$5,715
VIII-12 Total revenueRelated to mission $2,826,748 · Unrelated business $0 · Excluded from tax −$948,242$14,826,717
Part IX · Statement of functional expenses $11,968,690 across 16 lines filed
IX-1 Grants to domestic organizationsPrograms $67,500$67,500
IX-2 Grants to domestic individualsPrograms $70,250$70,250
IX-5 Pay of current officers, directors and key staffPrograms $1,010,325 · Management $120,016 · Fundraising $119,992$1,250,333
IX-7 Other salaries and wagesPrograms $5,122,199 · Management $543,268 · Fundraising $607,173$6,272,640
IX-9 Other employee benefitsPrograms $744,411 · Management $316,277 · Fundraising $92,500$1,153,188
IX-10 Payroll taxesPrograms $391,467 · Management $166,322 · Fundraising $48,644$606,433
IX-11b Legal feesPrograms $13,739 · Management $1,185 · Fundraising $1,551$16,475
IX-11c Accounting feesPrograms $161,270 · Management $13,909 · Fundraising $18,200$193,379
IX-11g Other fees for servicesPrograms $845,430 · Management $72,916 · Fundraising $95,410$1,013,756
IX-12 Advertising and promotionPrograms $117,976 · Management $1,982 · Fundraising $116,790$236,748
IX-16 OccupancyPrograms $250,864 · Management $13,845 · Fundraising $142,721$407,430
IX-17 TravelPrograms $550,782 · Management $17,656 · Fundraising $99,554$667,992
IX-22 Depreciation, depletion and amortizationPrograms $6,827 · Management $153 · Fundraising $171$7,151
IX-23 InsurancePrograms $71,298 · Management $6,837 · Fundraising $8,285$86,420
IX-24 Other expenses (24a–d)Programs $573,121 · Management $124,227 · Fundraising $158,011$855,359
IX-24e All other expensesPrograms −$402,688 · Management $13,345 · Fundraising −$547,021−$936,364
IX-25 Total functional expensesPrograms $9,594,771 · Management $1,411,938 · Fundraising $961,981$11,968,690
Part X · Balance sheet $8,782,550 assets, 18 lines filed
X-1 Cash, non-interest-bearingStart of year $259,060$2,507,080
X-2 Savings and temporary cash investmentsStart of year $4,421,498$1,476,531
X-3 Pledges and grants receivableStart of year $1,123,675$2,778,261
X-4 Accounts receivableStart of year $18,704$49,553
X-8 Inventories for sale or useStart of year $5,653$1,081
X-9 Prepaid expenses and deferred chargesStart of year $150,151$125,083
X-10c Land, buildings and equipment, netStart of year $1,598$19,598
X-12 Other securities$1,465,014
X-15 Other assetsStart of year $60,950$360,349
X-16 Total assetsStart of year $6,041,289$8,782,550
X-17 Accounts payable and accrued expensesStart of year $842,027$706,392
X-19 Deferred revenueStart of year $974,147$1,019,142
X-25 Other liabilitiesStart of year $571,538$522,781
X-26 Total liabilitiesStart of year $2,387,712$2,248,315
X-27 Net assets without donor restrictionsStart of year $2,460,216$2,885,653
X-28 Net assets with donor restrictionsStart of year $1,193,361$3,648,582
X-32 Total net assets or fund balancesStart of year $3,653,577$6,534,235
X-33 Total liabilities and net assetsStart of year $6,041,289$8,782,550
Part XI · Reconciliation of net assets $6,534,235 net assets at year end
XI-1 Total revenue$14,826,717
XI-2 Total expenses$11,968,690
XI-3 Revenue less expenses$2,858,027
XI-4 Net assets at start of year$3,653,577
XI-5 Net unrealized gains (losses) on investments$22,631
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$6,534,235

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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