Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jul 1999.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
56 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
29 people listed on the 990; $1.4M paid to officers and key staff.
Jason Sacks’s $342K as Chief Executive Officer is at the 72nd percentile of top reported officer pay among 3683 $10–100M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Jason Sacks | $342,090 | $276,560 | $253,524 | — | — | — |
| Chris Moore | — | — | — | $335,435 | $321,741 | $71,250 |
| Janet Carter | $192,248 | $301,560 | $242,316 | — | — | — |
| Jason Robert Sacks | — | — | — | $292,455 | $177,500 | $165,667 |
| Pablo Garcia | — | — | — | $243,784 | — | — |
| Robert Lee Marcus | $237,970 | $194,060 | — | — | — | — |
| James Thompson | — | — | — | — | $202,563 | $221,034 |
| Jacob Wald | $207,360 | $175,560 | $155,570 | $144,196 | $132,920 | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Transforms youth sports culture by training coaches and securing funding to ensure kids in under-resourced communities have equal access to quality athletic programs.
Questions for Positive Coaching Alliance
Your first name shows with your question. Positive Coaching Alliance answers here, for everyone.
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Partnership Sales and Training Fulfillment
Pca generates roughly 25% of its operating budget from earned income (schools and youth sports organizations who pay for programming for their coaches, athletes, administrators and parents).
Program Delivery
Pca conducts two awards programs annually, one that recognizes outstanding coaches who strive to win, while, more importantly, teaching life lessons through sports, and a second that honors high school student-athletes who work to make themselves better, their teammates better and the GAME/COMMUNITY better.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $2.5M | $2.5M |
| Land, buildings, equipmentLn 10c | $75K | $34K |
| Total assetsLn 16 | $4.8M | $3.3M |
| LiabilitiesLn 26 | $2.0M | $3.3M |
| Net assetsLn 32 | $2.8M | −$39K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $30K | $30K | ||
| Grants to domestic individualsLn 2 | $170K | $170K | ||
| Pay of current officers, directors and key staffLn 5 | $725K | $359K | $233K | $133K |
| Other salaries and wagesLn 7 | $4.7M | $2.3M | $1.5M | $862K |
| Other employee benefitsLn 9 | $521K | $258K | $167K | $96K |
| Payroll taxesLn 10 | $427K | $211K | $137K | $78K |
| Legal feesLn 11b | $15K | $9K | $2K | $4K |
| Accounting feesLn 11c | $70K | $44K | $8K | $18K |
| Other fees for servicesLn 11g | $241K | $171K | $30K | $39K |
| Advertising and promotionLn 12 | $443K | $433K | $2K | $8K |
| Office expensesLn 13 | $13K | $9K | $4K | $375 |
| OccupancyLn 16 | $356K | $195K | $107K | $54K |
| TravelLn 17 | $309K | $127K | $78K | $104K |
| InterestLn 20 | $4K | $4K | ||
| Depreciation, depletion and amortizationLn 22 | $52K | $38K | $9K | $5K |
| InsuranceLn 23 | $47K | $25K | $14K | $7K |
| Other expenses (24a–d)Ln 24 | $1.3M | $898K | $245K | $146K |
| All other expensesLn 24e | $118K | $71K | $38K | $9K |
| Total functional expensesLn 25 | $9.5M | $5.4M | $2.6M | $1.6M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $12.1M | $13.6M | −$1.6M | $5.0M | 990 PDF |
| FY2024 | $14.8M | $12.0M | $2.9M | $6.5M | 990 PDF |
| FY2023 | $10.0M | $11.8M | −$1.7M | $3.7M | 990 PDF |
| FY2022 | $9.5M | $10.0M | −$474K | $5.4M | 990 PDF |
| FY2021 | $9.0M | $7.3M | $1.7M | $1.6M | 990 PDF |
| FY2020 Viewing | $7.4M | $9.5M | −$2.1M | −$39K | 990 PDF |
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Schedules filed Part IV
See the full FY2020 990 (6 parts)
Part I · Summary $7,400,486 revenue, 12 lines filed
Part VI · Governance 19 of 20 board members independent, no flags
Part VIII · Statement of revenue $7,400,486 across 10 lines filed
Part IX · Statement of functional expenses $9,537,053 across 18 lines filed
Part X · Balance sheet $3,253,207 assets, 17 lines filed
Part XI · Reconciliation of net assets −$38,782 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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