Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jan 1988.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
85 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
23 people listed on the 990; $425K paid to officers and key staff.
Compensation history total reportable pay by year · 7 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Katherine Janega-Dykes | $318,259 | $310,454 | $219,031 | $193,268 | $172,060 | $184,017 |
| James Minton | $243,588 | $232,403 | $169,624 | $142,237 | $126,884 | $131,929 |
| Jessylynn Perkins | $147,719 | $131,401 | $117,368 | — | — | — |
| Beth Olson | $143,637 | $132,035 | $123,600 | $115,896 | $106,691 | $109,386 |
| Karna Hughes | $143,261 | $131,659 | $123,224 | $115,520 | $104,351 | — |
| Catherine Puccino | $117,057 | — | — | — | — | — |
| Noelle Buben | — | $110,709 | — | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Encourages overnight stays in Santa Barbara to boost local economy and quality of life.
Questions for Visit Santa Barbara
Your first name shows with your question. Visit Santa Barbara answers here, for everyone.
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Our marketing campaigns are comprised of two primary divisions: leisure travel advertising, and content marketing. The first is targeted to likely travelers in key california and direct]flight markets using print and digital advertising.
Sales Is Comprised of Two Divisions
Group sales and travel trade sales. The first seeks to attract groups of 10 or more for meetings, conferences, incentive travel etc. The later works with travel agents and tour operators to book packaged and independent travel to santa barbara.
Public relations is responsible for generating non-paid publicity that inspires travel to our region. Tactics include pitching stories to national and international journalists and editors, hosting visiting travel writers who are on assignment, and providing assets such as photography and fact checking.
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $783K | $782K |
| Land, buildings, equipmentLn 10c | $79K | $183K |
| Total assetsLn 16 | $1.9M | $1.7M |
| LiabilitiesLn 26 | $343K | $410K |
| Net assetsLn 32 | $1.5M | $1.3M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $204K | $123K | $82K | |
| Other salaries and wagesLn 7 | $1.1M | $980K | $90K | |
| Other employee benefitsLn 9 | $133K | $116K | $17K | |
| Payroll taxesLn 10 | $97K | $87K | $10K | |
| Legal feesLn 11b | $51K | $51K | ||
| Accounting feesLn 11c | $61K | $61K | ||
| Other fees for servicesLn 11g | $999K | $902K | $98K | |
| Advertising and promotionLn 12 | $2.2M | $2.0M | $120K | |
| Office expensesLn 13 | $82K | $46K | $37K | |
| Information technologyLn 14 | $73K | $69K | $4K | |
| OccupancyLn 16 | $225K | $177K | $49K | |
| TravelLn 17 | $106K | $94K | $12K | |
| Conferences, conventions and meetingsLn 19 | $118K | $69K | $49K | |
| Depreciation, depletion and amortizationLn 22 | $35K | $35K | ||
| InsuranceLn 23 | $31K | $26K | $5K | |
| Other expenses (24a–d)Ln 24 | $442K | $254K | $188K | |
| All other expensesLn 24e | $99K | $93K | $5K | |
| Total functional expensesLn 25 | $6.0M | $5.1M | $910K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $11.3M | $11.2M | $76K | $1.2M | 990 PDF |
| FY2024 | $11.2M | $11.1M | $80K | $1.2M | 990 PDF |
| FY2023 | $10.9M | $9.9M | $1.0M | $2.1M | 990 PDF |
| FY2022 | $7.3M | $7.3M | −$28K | $1.0M | 990 PDF |
| FY2021 | $6.0M | $6.3M | −$323K | $938K | 990 PDF |
| FY2020 Viewing | $5.7M | $6.0M | −$288K | $1.3M | 990 PDF |
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Schedules filed Part IV
See the full FY2020 990 (6 parts)
Part I · Summary $5,706,227 revenue, 12 lines filed
Part VI · Governance 21 of 21 board members independent, 1 to look at
Part VIII · Statement of revenue $5,706,227 across 6 lines filed
Part IX · Statement of functional expenses $5,994,125 across 17 lines filed
Part X · Balance sheet $1,671,367 assets, 12 lines filed
Part XI · Reconciliation of net assets $1,260,959 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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