Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2000.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
87 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
4 people listed on the 990; $40K paid to officers and key staff.
Keith Davis’s $40K as President/Director is at the 31st percentile of top reported officer pay among 1613 $100K–1M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Keith Davis | $40,000 | $40,000 | $40,000 | $20,179 | $64,722 | $74,000 |
| Sara Davis | — | — | — | $13,779 | $47,250 | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2Yes
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Inspires adults and youth to achieve their full potential.
Questions for Winners INC
Your first name shows with your question. Winners INC answers here, for everyone.
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Conduct speaking engagements and assemblies at schools, churches, prisons, military, corporations and other organizations, nationally and internationally, focusing on making good choices and maintaining a safe and drug free life. The program is administered in more than 60 countries.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $179K | $180K |
| Total assetsLn 16 | $179K | $180K |
| LiabilitiesLn 26 | $163K | $156K |
| Net assetsLn 32 | $16K | $25K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $29K | $29K | ||
| Pay of current officers, directors and key staffLn 5 | $95K | $76K | $19K | |
| Accounting feesLn 11c | $4K | $4K | ||
| Other fees for servicesLn 11g | $56K | $56K | ||
| Office expensesLn 13 | $5K | $4K | $973 | |
| Information technologyLn 14 | $3K | $2K | $581 | |
| TravelLn 17 | $43K | $34K | $8K | |
| InsuranceLn 23 | $11K | $9K | $2K | |
| Other expenses (24a–d)Ln 24 | $19K | $19K | ||
| Total functional expensesLn 25 | $264K | $229K | $35K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $273K | $264K | $9K | $25K | 990 PDF |
| FY2024 | $272K | $242K | $30K | $16K | 990 PDF |
| FY2023 | $302K | $272K | $30K | −$14K | 990 PDF |
| FY2022 | $238K | $193K | $45K | −$44K | 990 PDF |
| FY2021 | $86K | $148K | −$63K | −$89K | 990 PDF |
| FY2020 | $200K | $331K | −$131K | −$27K | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $272,615 revenue, 12 lines filed
Part VI · Governance 3 of 4 board members independent, 3 to look at
Part VIII · Statement of revenue $272,615 across 5 lines filed
Part IX · Statement of functional expenses $263,791 across 9 lines filed
Part X · Balance sheet $180,392 assets, 9 lines filed
Part XI · Reconciliation of net assets $24,801 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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