Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Mar 1972.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
89 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
15 people listed on the 990; $143K paid to officers and key staff.
Margaret Preston’s $165K as Chief Executive Officer is at the 74th percentile of top reported officer pay among 1683 $1–10M mental health nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Margaret Preston | $165,159 | $143,286 | $168,096 | $115,100 | $119,523 | $119,523 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Connects Oklahomans to help, hope, and information 24 hours a day.
Questions for Heartline INC
Your first name shows with your question. Heartline INC answers here, for everyone.
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Heartlines call center handles incoming calls for 76 counties in the state of oklahoma for the youth crisis mobile response. Heartline is on the frontlines for assisting in the provision of rapid, community-based mobile response intervention services for children, youth and young adults up to the age of 25 who are experiencing…
2-1-1 is a free, 24-HOUR phone service that provides oklahomans access to information about health and human services. Highly trained 2-1-1 call specialists offer compassionate engagement and can make in-depth assessments and referral plans based on eligibility requirements for each program.
Heartlines suicide prevention and awareness programs provide oklahomans with (accredited) best practices for identifying warning signs and risk factors for individuals at risk for suicide and mental health crisis on how to properly intervene.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $3.2M | $3.6M |
| Land, buildings, equipmentLn 10c | $193K | $175K |
| Total assetsLn 16 | $5.8M | $5.8M |
| LiabilitiesLn 26 | $742K | $739K |
| Net assetsLn 32 | $5.1M | $5.1M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $134K | $83K | $35K | $16K |
| Other salaries and wagesLn 7 | $5.5M | $5.2M | $212K | $116K |
| Other employee benefitsLn 9 | $526K | $422K | $95K | $9K |
| Payroll taxesLn 10 | $493K | $438K | $43K | $13K |
| Legal feesLn 11b | $59K | $0 | $59K | $0 |
| Accounting feesLn 11c | $146K | $108K | $38K | $0 |
| Other fees for servicesLn 11g | $231K | $231K | $585 | $0 |
| Advertising and promotionLn 12 | $55K | $49K | $309 | $6K |
| Office expensesLn 13 | $52K | $20K | $30K | $1K |
| Information technologyLn 14 | $258K | $252K | $6K | $848 |
| OccupancyLn 16 | $223K | $203K | $13K | $7K |
| TravelLn 17 | $83K | $69K | $13K | $2K |
| Conferences, conventions and meetingsLn 19 | $14K | $8K | $6K | $0 |
| InterestLn 20 | $2K | $0 | $2K | $0 |
| Depreciation, depletion and amortizationLn 22 | $18K | $0 | $18K | $0 |
| InsuranceLn 23 | $46K | $0 | $46K | $0 |
| Other expenses (24a–d)Ln 24 | $122K | $39K | $66K | $18K |
| Total functional expensesLn 25 | $8.0M | $7.1M | $681K | $188K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $9.1M | $9.3M | −$206K | $4.9M | 990 PDF |
| FY2024 Viewing | $7.9M | $8.0M | −$14K | $5.1M | 990 PDF |
| FY2023 | $8.5M | $6.3M | $2.2M | $5.1M | 990 PDF |
| FY2022 | $4.2M | $2.9M | $1.3M | $2.9M | 990 PDF |
| FY2021 | $3.2M | $2.5M | $755K | $1.6M | 990 PDF |
| FY2020 | $2.1M | $2.0M | $82K | $836K | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $7,940,819 revenue, 12 lines filed
Part VI · Governance 13 of 13 board members independent, no flags
Part VIII · Statement of revenue $7,940,819 across 9 lines filed
Part IX · Statement of functional expenses $7,955,282 across 17 lines filed
Part X · Balance sheet $5,835,609 assets, 15 lines filed
Part XI · Reconciliation of net assets $5,097,030 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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