Native Media Resource Center EIN 68-0375616

Native Media Resource Center

EIN  68-0375616 Public charity (501(c)(3)) Gualala, CA
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Size
$100K–1M
What they do
Creates educational materials about Indigenous communities to foster racial harmony and cross-cultural understanding.
Leadership
Peggy Berryhill · President
Money in and out
$105K revenue, $94K expenses
Bottom line
66% program efficiency

Creates educational materials about Indigenous communities to foster racial harmony and cross-cultural understanding. For fiscal year 2025 it reported $105K in revenue, $94K in expenses, and $23K in net assets.Pt I

Where the money goes · FY2025
Total revenue
$105K
Pt VIII · Ln 12
Total expenses
$94K
Pt IX · Ln 25
Net assets
$23K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $11K
Where spending went · Part IX cols B–D
Program services $0.66 Management & general $0.34
Program efficiency
66%
of spending reaches programs▼ -2% vs prior filing year
Operating runway
2.4mo
months of highly liquid reserves at operating expense rate▲ +200% vs prior filing year
Surplus margin
+11%
revenue over expenses, this year▲ +124% vs prior filing year

Summary of the Filing

Part I · fiscal year 2025 · Form 990
Revenue
$105K
FY2025▲ +82%
Expenses
$94K
FY2025▲ +12%
Total assets
$35K
FY2025▲ +45%
Total liabilities
$11K
FY20250%
Total revenue
$105K
Pt VIII · Ln 12
Total expenses
$94K
Pt IX · Ln 25
Net assets
$23K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$11K
Total assetsPt X · Ln 16$35K
Program-expense ratioPt IX · col B66%
Voting members of governing bodyPt I · Ln 32
Independent voting membersPt I · Ln 4pending
Mission & Programs · Part III

Where the work happens

1 program service account for $62K of program spending, described in the organization's own filed words · FY2024.
01

The organization works in partnership with individuals, organizations and institutions such as vision maker media (formerly native public telecommunications), the smithsonian institution office of telecommunications, national museum of the american indian and northern california cultural communications, inc.

$62Kprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CNative Media Resource Center
EINHdr · item D68-0375616
Principal addressHdr · item CGualala, CA
WebsiteHdr · item Jnone reported
Year of formationHdr · item Lpending
State of legal domicileHdr · item MCA
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFArts & Culture (A31)
Ruling yearIRS BMFJan 1999

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a2
Independent voting membersPt VI · Ln 1bpending
Conflict-of-interest policyPt VI · Ln 12aNo
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aNo
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
$0Pt VII · Sec A
Treasurer/Sec.
$0Pt VII · Sec A
See Native Media Resource Center executive salaries →

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Statement of Revenue

Part VIII
Contributions & grants$56K · 54%
Other revenue$25K · 24%
Program service revenue$15K · 15%
Investment income$8K · 8%
Contributions & grants54%$56K
Other revenue24%$25K
Program service revenue15%$15K
Investment income8%$8K
Total revenueLn 12$105K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.66 Management & general $0.34
Program services66%$62K
Management & general34%$31K
Total functional expensesLn 25$94K

Balance Sheet

Part X · end of year
CashLn 1$19K
Total assetsLn 16$35K
Total liabilitiesLn 26$11K
Total net assetsLn 32$23K
Months of cash on handcomputed2.4

Financial Metrics

Form 990 · FY2025 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $19K · Operating expenses/yr $94K
2.4 months
Where the money goes
Program services
Program services $62K · Total expenses $94K
66%
Management & General
Management & general $31K · Total expenses $94K
34%
Fundraising
Fundraising $0 · Total expenses $94K
0%
Cost to raise $1
Fundraising expense (3-yr avg) $800 · Solicited contributions (3-yr avg) $41K
$0.02 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $56K · Total revenue $105K
54%
Government reliance
Government grants — · Total revenue $105K
Earned-income share
Program service revenue $15K · Total revenue $105K
15%
Investment reliance
Investment income $8K · Total revenue $105K
+8%
Program self-sufficiency
Program service revenue $15K · Total expenses $94K
16%
Growth & trend
Revenue growth (YoY)
This year $105K · Prior year $58K
+82%
Revenue CAGR
FY2020 $92K · FY2024 $105K
+3%
Net-asset trend (YoY)
End of year $23K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $105K · Expenses $94K
+11%
Liabilities-to-Assets
Total liabilities — · Total assets $35K
Net-asset ratio
Net assets $23K · Total assets $35K
67%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) $0 · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $35K
0%
People & payroll
Highest Reported Total Compensation
Individual Peggy Berryhill · Reported title PRESIDENT · Highest reported compensation $0 · Total expenses $94K
0%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) — · Total expenses $94K
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 66%
Overhead ratio 34%
Fundraising cost ratio 0%
Revenue growth 82%
Legal fee ratio 1%
Accounting fee ratio 2%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$6K

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2025 (Latest)$105K revenue · viewing · ⤓ 990 PDF
FY2024$58K revenue · ⤓ 990 PDF
FY2023$66K revenue · ⤓ 990 PDF
FY2022$72K revenue · ⤓ 990 PDF
FY2021$92K revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
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