Propel Atl INC: FY2021 Nonprofit Profile & Form 990 (EIN 58-1996013)

Rebecca Serna’s $102K as Executive Dir. is at the 85th percentile of top reported officer pay among 1613 $100K–1M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

Name	FY2025	FY2024	FY2023	FY2022	FY2021
Rebecca Serna	$102,500	$102,500	$105,426	$102,239	$80,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

Family or business ties among officersPt VI · Ln 2No
Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Transforms city streets into safe, inclusive spaces for people to ride, walk, and roll.

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3 programs · $392K · in their own filed words · FY2020

01

Policy, Transit, & Infrastructure Initiatives

We garnered support from 19 partner advocacy organizations for our policy campaigns advocating for vision zero, reduced speed limit, changes to police pursuit policy and tactical urbanism. Construction began on dekalb avenue and cascade road safety improvement projects.

$149Kprogram expense

02

Civic Engagement

Leading up to local elections, 300 individuals and 13 organizations registered their support for our equitable mobility policy agenda. We published 27 candidate questionnaires that garnered 648 unique page views. We co-produced eight candidate forums with the transformation alliance that attracted over 3k video views.

$129Kprogram expense

03

Education & Outreach

We provided more than 30 bike safety education classes to more than 360 people in-person and virtually, partnering with the cities of atlanta, avondale estates, and clarkston, central atlanta progress, the georgia BIKE/WALK summit, the georgia governor's office of highway safety, lime, livable buckhead, marta, midtown alliance, path 400…

$114Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record

Grants received · FY2025

Solstice Foundation INCFY2025$15K

Total grants receivedfrom 1 funder$15K

By the numbers

The FY2021 990, line by line.

Download 990

from philanthropy.org

1The main four

Money inPt VIII

$512K

Ln 12

Gifts and grantsLn 1h$413K

Other incomeLn 4–11$96K

Fees for servicesLn 2g$2K

Money outPt IX

$530K

Ln 25

Programscol B$392K

Managementcol C$71K

Fundraisingcol D$68K

Owns and owesPt X

$457K

net assets · Ln 32

Cash and savingsLn 1–2$476K

Total assetsLn 16$494K

LiabilitiesLn 26$37K

PeoplePt VI, VII

18

listed · VII A

PaidVII A1

Voting boardVI 1a18

IndependentVI 1b18

2In more detail

Revenue in detailPt VIII

Gifts and grantsLn 1h$413K

Government grantsLn 1e$93K

Fees for servicesLn 2g$2K

Investment incomeLn 3$41

Other incomeLn 4–11$96K

Total revenueLn 12$512K

Assets in detailPt X, end of year

CashLn 1$476K

Cash and savings togetherLn 1–2$476K

Land, buildings, equipmentLn 10c$2K

Total assetsLn 16$494K

LiabilitiesLn 26$37K

Net assetsLn 32$457K

OperationsPt I, VI

EmployeesI 57

VolunteersI 6156

Fiscal year endsHeaderJune

Conflict-of-interest policyVI 12aYes

Whistleblower policyVI 13Yes

Records policyVI 14Yes

3Year over year

Balance sheet, start vs end of yearPt X · col A, B

Line	Start FY21	End FY21
Cash and savingsLn 1–2	$460K	$476K
Land, buildings, equipmentLn 10c	$2K	$2K
Total assetsLn 16	$610K	$494K
LiabilitiesLn 26	$133K	$37K
Net assetsLn 32	$477K	$457K

4Every line

Statement of functional expensesPt IX · every line

Line	Total	Programs	Management	Fundraising
Other salaries and wagesLn 7	$360K	$280K	$31K	$49K
Other employee benefitsLn 9	$8K	$7K	$484	$323
Payroll taxesLn 10	$28K	$25K	$2K	$1K
Accounting feesLn 11c	$19K	$8K	$11K
Advertising and promotionLn 12	$7K	$423	$96	$6K
Office expensesLn 13	$27K	$18K	$8K	$647
Information technologyLn 14	$18K	$6K	$6K	$5K
OccupancyLn 16	$8K	$7K	$468	$312
TravelLn 17	$5K	$3K	$1K
Depreciation, depletion and amortizationLn 22	$516		$516
InsuranceLn 23	$24K	$20K	$4K
Other expenses (24a–d)Ln 24	$26K	$16K	$6K	$4K
All other expensesLn 24e	$863	$780	$50	$33
Total functional expensesLn 25	$530K	$392K	$71K	$68K

Filing history

Year	Money in	Money out	In minus out	Net assets	Download
FY2025 Latest	$463K	$633K	−$169K	$311K	990 PDF
FY2024	$719K	$681K	$38K	$480K	990 PDF
FY2023	$644K	$637K	$6K	$442K	990 PDF
FY2022	$848K	$807K	$41K	$444K	990 PDF
FY2021 Viewing	$512K	$530K	−$19K	$457K	990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations

See the full FY2021 990 (6 parts)

Part I · Summary $511,837 revenue, 12 lines filed

I-8 Contributions and grantsPrior year $98,393$412,996

I-9 Program service revenuePrior year $126,494$2,500

I-10 Investment incomePrior year $52$41

I-11 Other revenuePrior year $0$96,300

I-12 Total revenuePrior year $224,939$511,837

I-13 Grants and similar amounts paidPrior year $0$0

I-14 Benefits paid to membersPrior year $0$0

I-15 Salaries and benefitsPrior year $166,258$396,163

I-16a Professional fundraising feesPrior year $0$0

I-17 Other expensesPrior year $65,184$134,210

I-18 Total expensesPrior year $231,442$530,373

I-19 Revenue less expensesPrior year −$6,503−$18,536

Part VI · Governance 18 of 18 board members independent, no flags

VI-1a Voting members of the governing body18

VI-1b Independent voting members18

VI-2 Family or business relationship among officers or directorsNo

VI-12a Written conflict of interest policyYes

VI-13 Written whistleblower policyYes

VI-14 Document retention and destruction policyYes

VI-15a Process for setting top official's payYes

Part VIII · Statement of revenue $511,837 across 7 lines filed

VIII-1e Government grants$92,843

VIII-1f All other contributions, gifts and grants$320,153

VIII-1h Total contributions, gifts and grants$412,996

VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $2,500$2,500

VIII-3 Investment incomeExcluded from tax $41$41

VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $96,300$96,300

VIII-12 Total revenueRelated to mission $98,800 · Unrelated business $0 · Excluded from tax $41$511,837

Part IX · Statement of functional expenses $530,373 across 13 lines filed

IX-7 Other salaries and wagesPrograms $279,980 · Management $31,108 · Fundraising $49,375$360,463

IX-9 Other employee benefitsPrograms $7,260 · Management $484 · Fundraising $323$8,067

IX-10 Payroll taxesPrograms $24,869 · Management $1,658 · Fundraising $1,106$27,633

IX-11c Accounting feesPrograms $8,234 · Management $10,782$19,016

IX-12 Advertising and promotionPrograms $423 · Management $96 · Fundraising $6,318$6,837

IX-13 Office expensesPrograms $18,144 · Management $8,046 · Fundraising $647$26,837

IX-14 Information technologyPrograms $5,722 · Management $6,375 · Fundraising $5,471$17,568

IX-16 OccupancyPrograms $7,016 · Management $468 · Fundraising $312$7,796

IX-17 TravelPrograms $3,258 · Management $1,370$4,628

IX-22 Depreciation, depletion and amortizationManagement $516$516

IX-23 InsurancePrograms $20,013 · Management $4,393$24,406

IX-24 Other expenses (24a–d)Programs $15,883 · Management $5,890 · Fundraising $3,970$25,743

IX-24e All other expensesPrograms $780 · Management $50 · Fundraising $33$863

IX-25 Total functional expensesPrograms $391,582 · Management $71,236 · Fundraising $67,555$530,373

Part X · Balance sheet $494,432 assets, 10 lines filed

X-1 Cash, non-interest-bearingStart of year $460,496$476,082

X-4 Accounts receivableStart of year $41,808$16,302

X-10c Land, buildings and equipment, netStart of year $2,064$2,048

X-16 Total assetsStart of year $610,117$494,432

X-17 Accounts payable and accrued expensesStart of year $29,630$37,138

X-26 Total liabilitiesStart of year $133,070$37,138

X-27 Net assets without donor restrictionsStart of year $274,964$386,094

X-28 Net assets with donor restrictionsStart of year $202,083$71,200

X-32 Total net assets or fund balancesStart of year $477,047$457,294

X-33 Total liabilities and net assetsStart of year $610,117$494,432

Part XI · Reconciliation of net assets $457,294 net assets at year end

XI-1 Total revenue$511,837

XI-2 Total expenses$530,373

XI-3 Revenue less expenses−$18,536

XI-4 Net assets at start of year$477,047

XI-8 Prior period adjustments−$1,217

XI-9 Other changes in net assets$0

XI-10 Net assets at end of year$457,294

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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Propel Atl INC FY2021 filing

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