Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jun 2004.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
12 people listed on the 990.
Rachel E Brown’s $155K as Ex Director is at the 92nd percentile of top reported officer pay among 1709 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Rachel E Brown | $155,071 | $126,040 | $121,533 | $104,933 | $102,000 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Promotes the Durango area to attract more visitors and boost tourism.
Questions for Durango Area Tourism Office INC
Your first name shows with your question. Durango Area Tourism Office INC answers here, for everyone.
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Durango area tourism office, inc. (dba visit durango) operated as a destination management organization for the purpose of promoting the durango and la plata county area as a tourist destination, engaging in sales and marketing activities, and providing visitor services to groups and tourists.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Total assetsLn 16 | $2.1M | $0 |
| LiabilitiesLn 26 | $361K | $0 |
| Net assetsLn 32 | $1.8M | $0 |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $67K | |||
| Other salaries and wagesLn 7 | $140K | |||
| Pension plan contributionsLn 8 | $1K | |||
| Other employee benefitsLn 9 | $10K | |||
| Payroll taxesLn 10 | $19K | |||
| Accounting feesLn 11c | $78K | |||
| Other fees for servicesLn 11g | $18K | |||
| Advertising and promotionLn 12 | $142K | |||
| Office expensesLn 13 | $40K | |||
| Information technologyLn 14 | $179K | |||
| OccupancyLn 16 | $62K | |||
| TravelLn 17 | $16K | |||
| Conferences, conventions and meetingsLn 19 | $52K | |||
| InsuranceLn 23 | $1K | |||
| Other expenses (24a–d)Ln 24 | $64K | |||
| Total functional expensesLn 25 | $890K | $0 | $0 | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $809K | $890K | −$80K | $0 | 990 PDF |
| FY2024 | $3.2M | $2.9M | $258K | $1.8M | 990 PDF |
| FY2023 | $2.9M | $2.6M | $364K | $1.5M | 990 PDF |
| FY2022 | $2.3M | $2.1M | $161K | $1.2M | 990 PDF |
| FY2021 | $1.6M | $1.4M | $229K | $1.0M | 990 PDF |
| FY2020 | $1.4M | $944K | $452K | $772K | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $809,495 revenue, 12 lines filed
Part VI · Governance 11 of 11 board members independent, 2 to look at
Part VIII · Statement of revenue $809,495 across 5 lines filed
Part IX · Statement of functional expenses $889,627 across 15 lines filed
Part X · Balance sheet $0 assets, 4 lines filed
Part XI · Reconciliation of net assets $0 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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