Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Feb 2001.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
8 people listed on the 990; $916K paid to officers and key staff.
Graham Davies’s $574K as President and CEO is at the 98th percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Garrett Levin | — | $449,052 | $591,060 | $475,060 | $475,000 |
| Graham Davies | $574,022 | $132,101 | — | — | — |
| Colin Rushing | $391,009 | — | — | — | — |
| Sally Rose Larson | $288,361 | — | — | $237,593 | $220,000 |
| Kirsten Donaldson | $115,560 | $285,977 | $266,727 | $62,917 | — |
| Sally R L Barnes | — | $285,965 | $280,048 | — | — |
| Kevin Goldberg | — | — | — | $113,167 | $221,494 |
| Lauren Danzy | $110,029 | — | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Advocates for common business interests in the new media industry.
Questions for Digital Media Association
Your first name shows with your question. Digital Media Association answers here, for everyone.
Know this org? Add your story
Serves its members by supporting, through public education, legal, and legislative support, a healthy legal and business environment for the development of digital music providers, particularly businesses in internet-based transmission, performance, retail, and marketing services.
Accomplishments include participation in significant legal, legislative and regulatory developments, as well as development of industry-wide business practices-oriented activities, E.G., music licensing.
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $303K | $557K |
| Land, buildings, equipmentLn 10c | $24K | $22K |
| Total assetsLn 16 | $647K | $604K |
| LiabilitiesLn 26 | $0 | $6K |
| Net assetsLn 32 | $647K | $598K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $918K | |||
| Other employee benefitsLn 9 | $3K | |||
| Payroll taxesLn 10 | $47K | |||
| Legal feesLn 11b | $178K | |||
| Accounting feesLn 11c | $10K | |||
| Other fees for servicesLn 11g | $397K | |||
| Advertising and promotionLn 12 | $5K | |||
| Office expensesLn 13 | $5K | |||
| Information technologyLn 14 | $588 | |||
| OccupancyLn 16 | $58K | |||
| TravelLn 17 | $8K | |||
| Conferences, conventions and meetingsLn 19 | $8K | |||
| Depreciation, depletion and amortizationLn 22 | $4K | |||
| InsuranceLn 23 | $24K | |||
| Other expenses (24a–d)Ln 24 | $19K | |||
| All other expensesLn 24e | $337 | |||
| Total functional expensesLn 25 | $1.7M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest | $2.7M | $3.2M | −$477K | $577K | 990 PDF |
| FY2023 | $2.3M | $2.5M | −$259K | $1.1M | 990 PDF |
| FY2022 | $2.5M | $2.3M | $216K | $1.3M | 990 PDF |
| FY2021 | $2.1M | $1.6M | $499K | $1.1M | 990 PDF |
| FY2020 Viewing | $1.6M | $1.7M | −$49K | $598K | 990 PDF |
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Schedules filed Part IV
See the full FY2020 990 (6 parts)
Part I · Summary $1,636,161 revenue, 12 lines filed
Part VI · Governance 5 of 5 board members independent, no flags
Part VIII · Statement of revenue $1,636,161 across 4 lines filed
Part IX · Statement of functional expenses $1,685,423 across 16 lines filed
Part X · Balance sheet $603,889 assets, 9 lines filed
Part XI · Reconciliation of net assets $598,064 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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