Visit Baltimore INC FY2021 filing

Not tax-deductible

Baltimore, MD501(c)(6)Since 1982Mutual / membership EIN 52-1275445Revenue $24.3M in FY2021

On file with the IRSbaltimore.org400 E Pratt Street 10th Floor, 21202-3116 · Baltimore, MDTax-exempt since Feb 1983

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Visit Baltimore is the tourism arm of Baltimore, responsible for generating incremental economic benefits through attraction of convention and leisure visitors, and works to provide experience for all guests.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
$1.7M paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Pay: Part VII

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FY2021 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 6
filings with a surplus
Average surplus $1.3M a year · 7% of revenue · last 6 filings
Fine: a surplus in 4 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Pay to officers and key staff
$1.7M
to officers and key staff · 7% of spending
Looks good: pay to officers and key staff is 7% of spending; 15% or less.
Pt VII · Sec A
3 mo
of spending, in cash
Looks good: 3.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $2K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$5.5M
55% of total assets
Fine: liabilities are 55% of assets; 50% to 65%.
Pt X · Ln 26
Independent board members
37
of 37 voting members
Looks good: 37 of 37 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$24.3M
+50% vs prior year
Spent
$23.5M
Net assets
$4.5M
By yearFY2020–FY2025
Revenue
$24.3M
FY2021▲ +50%
Tap a bar for its year
Revenue by fiscal year
FY2020$16.2M
FY2021$24.3M
FY2022$23.0M
FY2023$17.6M
FY2024$17.3M
FY2025$17.8M
Expenses
$23.5M
FY2021▲ +53%
Tap a bar for its year
Expenses by fiscal year
FY2020$15.3M
FY2021$23.5M
FY2022$14.3M
FY2023$15.2M
FY2024$18.9M
FY2025$21.4M
Net assets
$4.5M
FY2021▲ +9%
Tap a bar for its year
Net assets by fiscal year
FY2020$4.1M
FY2021$4.5M
FY2022$5.9M
FY2023$8.2M
FY2024$6.7M
FY2025$3.2M

From the FY2021 Form 990 (year ending June 2021) · figures checked against the IRS filing · see the original

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You’re viewing the FY2021 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Feb 1983.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

46 people listed on the 990; $1.7M paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2020); the FY2021 filing did not itemize Part VII
President/CEO
$406,058Pt VII · Sec A
Chief Marketing Officer (thru 5/6/21)
$204,831Pt VII · Sec A
Secretary/COO (thru 4/9/21)
$204,156Pt VII · Sec A
VP of Conv. Sales & Services
$200,246Pt VII · Sec A
Director of Sales & Sp Events
$146,225Pt VII · Sec A
Dir of Sales Devel & Tradeshows
$144,061Pt VII · Sec A
Treasurer/VP of Fin & Admin
$125,015Pt VII · Sec A
Dir of Diversity & Nat'l Sales
$110,298Pt VII · Sec A

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Al Hutchinson$597,582$535,636$501,758$321,592$406,058$401,411
Kireem Swinton$239,025$217,302$155,399$140,203$144,061$116,122
Craig D Walters-Vay$213,393$199,011————
Charles Jeffers————$204,156$210,809
Sarah Schaffer————$204,831$209,082
Dustin Arnheim——$133,335$193,701$200,246—
Patricia McClean$197,325$180,375$173,688$121,232$109,772—
Craig Vay——$189,405$145,113$125,015$123,242

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes Baltimore as a premier travel destination to attract convention, group, and leisure visitors, boosting the city's economy and supporting local businesses.

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Provided by the organization

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3 programs · in their own filed words · FY2020
01

Visit baltimore serves as the liaison between customers and stakeholders. Customers include meeting planners, tour operators, individual tourists and media. Stakeholders include government, citizens and member organizations.

Pt IX · col B
02

Visit baltimore inspires people to visit our great destination and to experience the products and services offered by our stakeholders.

Pt IX · col B
03

Visit baltimore helps generate economic benefits for the greater baltimore region through the power of collaboration and partnership.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2021
Total grants receivedfrom 1 funder$2K
Grants paid · 107 grants · $11.1M · 2020–2021
Baltimore Hotel Corporation DBA Hilton Baltimore Inner HarborFY2021$242,595
Inner Harbor East Hotel II Operator LLC Baltimore Marriott WaterfrontFY2021$241,634
Baltimore Hotel Xlv Owner LLC (renaissance Baltimore)FY2021$199,332
Baltimore Marriott Inner Harbor Camden YdsFY2021$167,926
Scmd Tower 2 LLC DBA Crowne Plaza BaltimoreFY2021$116,010
Harbor East Parcel B-Hotel LLC Hilton Garden Inn Baltimore Inner HarborFY2021$111,523
Ihm Subtenant DBA Sheraton Inner Harbor HotelFY2021$108,319
McSam Hotel Baltimore Harbor LLC DBA Radisson Hotel Downtown-Inner HarborFY2021$103,832
Harbor East Parcel D Hotel LLC DBA Four Seasons Hotel BaltimoreFY2021$82,040
511 S Central Avenue LLCFY2021$66,658
Hit Trs Holding Courtyard Baltimore Inner Harbor Hotel Marriott CourtyarFY2021$65,696
Residence Inn Baltimore Johns Hopkins Campus Lsh GE Gateway 2 LLCFY2021$62,171
Summit Hotel Trs 137 LLC Residence Inn BaltimoreFY2021$60,569
Best Western Travel PlazaFY2021$56,082
Mvh Baltimore Hotel Hotel Indigo Baltimore-Mt VernonFY2021$51,916
Charles Redwood Group Mt LLC Delta Baltimore Inner HarborFY2021$48,070
Individual RecipientFY2021$47,109
The Green Fairfield Inn & SuitesFY2021$44,866
See all 107 grants →

By the numbers

The FY2021 990, line by line.

1The main four
Money inPt VIII
$24.3M
Ln 12
Gifts and grantsLn 1h$14.7M
Fees for servicesLn 2g$9.6M
Other incomeLn 4–11$24K
Money outPt IX
$23.5M
Ln 25
Owns and owesPt X
$4.5M
net assets · Ln 32
Cash and savingsLn 1–2$5.8M
Total assetsLn 16$10.0M
LiabilitiesLn 26$5.5M
PeoplePt VI, VII
46
listed · VII A
PaidVII A9
Voting boardVI 1a37
IndependentVI 1b37
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$14.7M
Government grantsLn 1e$14.7M
Fees for servicesLn 2g$9.6M
Investment incomeLn 3$2K
Other incomeLn 4–11$24K
Total revenueLn 12$24.3M
Assets in detailPt X, end of year
CashLn 1$410K
SavingsLn 2$5.4M
Cash and savings togetherLn 1–2$5.8M
Land, buildings, equipmentLn 10c$2.9M
Other assetsLn 15$8K
Total assetsLn 16$10.0M
LiabilitiesLn 26$5.5M
Net assetsLn 32$4.5M
OperationsPt I, VI
EmployeesI 570
VolunteersI 67
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY21End FY21
Cash and savingsLn 1–2$2.9M$5.8M
Land, buildings, equipmentLn 10c$3.4M$2.9M
Total assetsLn 16$7.5M$10.0M
LiabilitiesLn 26$3.4M$5.5M
Net assetsLn 32$4.1M$4.5M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$8.7M
Pay of current officers, directors and key staffLn 5$1.3M
Other salaries and wagesLn 7$3.1M
Pension plan contributionsLn 8$1K
Other employee benefitsLn 9$415K
Payroll taxesLn 10$288K
Legal feesLn 11b$52K
Accounting feesLn 11c$57K
Other fees for servicesLn 11g$501K
Advertising and promotionLn 12$6.8M
Office expensesLn 13$378K
Information technologyLn 14$402K
OccupancyLn 16$477K
TravelLn 17$35K
Conferences, conventions and meetingsLn 19$66K
Depreciation, depletion and amortizationLn 22$556K
InsuranceLn 23$62K
Other expenses (24a–d)Ln 24$315K
All other expensesLn 24e$42K
Total functional expensesLn 25$23.5M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $17.8M$21.4M−$3.6M$3.2M 990 PDF
FY2024 $17.3M$18.9M−$1.6M$6.7M 990 PDF
FY2023 $17.6M$15.2M$2.4M$8.2M 990 PDF
FY2022 $23.0M$14.3M$8.7M$5.9M 990 PDF
FY2021 Viewing $24.3M$23.5M$846K$4.5M 990 PDF
FY2020 $16.2M$15.3M$862K$4.1M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2021 990 (6 parts)
Part I · Summary $24,324,817 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $0$14,672,191
I-9 Program service revenuePrior year $16,146,066$9,626,955
I-10 Investment incomePrior year −$34,911$1,832
I-11 Other revenuePrior year $100,950$23,839
I-12 Total revenuePrior year $16,212,105$24,324,817
I-13 Grants and similar amounts paidPrior year $4,000$8,734,008
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $6,991,013$5,011,284
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $8,354,618$9,733,562
I-18 Total expensesPrior year $15,349,631$23,478,854
I-19 Revenue less expensesPrior year $862,474$845,963
Part VI · Governance 37 of 37 board members independent, no flags
VI-1a Voting members of the governing body37
VI-1b Independent voting members37
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $24,324,817 across 6 lines filed
VIII-1e Government grants$14,672,191
VIII-1h Total contributions, gifts and grants$14,672,191
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $9,626,955$9,626,955
VIII-3 Investment incomeExcluded from tax $1,832$1,832
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax $23,839$23,839
VIII-12 Total revenueRelated to mission $9,626,955 · Unrelated business $0 · Excluded from tax $25,671$24,324,817
Part IX · Statement of functional expenses $23,478,854 across 19 lines filed
IX-1 Grants to domestic organizations$8,734,008
IX-5 Pay of current officers, directors and key staff$1,256,183
IX-7 Other salaries and wages$3,051,168
IX-8 Pension plan contributions$1,189
IX-9 Other employee benefits$414,851
IX-10 Payroll taxes$287,893
IX-11b Legal fees$51,811
IX-11c Accounting fees$56,977
IX-11g Other fees for services$500,571
IX-12 Advertising and promotion$6,790,235
IX-13 Office expenses$377,879
IX-14 Information technology$401,947
IX-16 Occupancy$476,660
IX-17 Travel$35,242
IX-19 Conferences, conventions and meetings$66,144
IX-22 Depreciation, depletion and amortization$556,201
IX-23 Insurance$62,270
IX-24 Other expenses (24a–d)$315,316
IX-24e All other expenses$42,309
IX-25 Total functional expenses$23,478,854
Part X · Balance sheet $9,955,180 assets, 14 lines filed
X-1 Cash, non-interest-bearingStart of year $220,382$409,899
X-2 Savings and temporary cash investmentsStart of year $2,670,648$5,435,372
X-4 Accounts receivableStart of year $663,752$657,431
X-9 Prepaid expenses and deferred chargesStart of year $475,618$579,984
X-10c Land, buildings and equipment, netStart of year $3,404,592$2,864,016
X-15 Other assetsStart of year $66,091$8,478
X-16 Total assetsStart of year $7,501,083$9,955,180
X-17 Accounts payable and accrued expensesStart of year $1,144,882$1,076,843
X-19 Deferred revenueStart of year $86,234$98,144
X-25 Other liabilitiesStart of year $1,387,186$3,713,123
X-26 Total liabilitiesStart of year $3,383,019$5,458,732
X-27 Net assets without donor restrictionsStart of year $4,118,064$4,496,448
X-32 Total net assets or fund balancesStart of year $4,118,064$4,496,448
X-33 Total liabilities and net assetsStart of year $7,501,083$9,955,180
Part XI · Reconciliation of net assets $4,496,448 net assets at year end
XI-1 Total revenue$24,324,817
XI-2 Total expenses$23,478,854
XI-3 Revenue less expenses$845,963
XI-4 Net assets at start of year$4,118,064
XI-8 Prior period adjustments−$243,623
XI-9 Other changes in net assets−$223,956
XI-10 Net assets at end of year$4,496,448

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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