Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2026. IRS ruling in Dec 1981.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
84 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Something off? Claim to add context
Who runs it and what they're paid
24 people listed on the 990; $290K paid to officers and key staff.
Compensation history total reportable pay by year · 4 named individuals · Part VII
| Name | FY2026 | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|---|
| Adam Lukoskie | $376,526 | $290,194 | $229,276 | $229,691 | $179,558 | $160,709 |
| William Thorne | — | — | — | $349,064 | $333,999 | — |
| Ellen Davis | — | — | — | — | — | $343,988 |
| Robin Wagher | — | — | — | — | $112,871 | $99,762 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
See Nrf Foundation executive salaries →Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Educates and researches for the public good, supporting the retail industry.
Questions for Nrf Foundation
Your first name shows with your question. Nrf Foundation answers here, for everyone.
Research and Retail Industry Projects
In order to ensure future leadership in the retail industry, the foundation actively works with current retail leaders, educational institutions and students informing and educating them about career paths within the retail industry.
Rise Up
Training and credentialing initiative designed by the retail industry to help people - regardless of educational background, economic means or age - acquire the skills they need to land jobs in retail and advance into promising careers.
Scholarship Programs
In support of its mission to advance the interests of the retail industry through education, the foundation sponsors several programs providing scholarships to indviduals attending eligible institutions who are interested in a variety of careers within the industry.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $8.4M | $10.2M |
| InvestmentsLn 11–13 | $11.7M | $12.7M |
| Land, buildings, equipmentLn 10c | $0 | $0 |
| Total assetsLn 16 | $21.8M | $25.5M |
| LiabilitiesLn 26 | $6.4M | $12.6M |
| Net assetsLn 32 | $15.4M | $13.0M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic individualsLn 2 | $810K | $810K | ||
| Pay of current officers, directors and key staffLn 5 | $407K | $347K | $60K | |
| Other salaries and wagesLn 7 | $821K | $746K | $75K | |
| Other employee benefitsLn 9 | $600K | $573K | $27K | |
| Payroll taxesLn 10 | $73K | $65K | $8K | |
| Legal feesLn 11b | $2K | $2K | ||
| Accounting feesLn 11c | $6K | $6K | ||
| Investment management feesLn 11f | $25K | $25K | ||
| Other fees for servicesLn 11g | $3.0M | $2.6M | $430K | |
| Advertising and promotionLn 12 | $321K | $321K | ||
| Office expensesLn 13 | $209K | $194K | $15K | |
| Information technologyLn 14 | $595K | $6K | $588K | |
| TravelLn 17 | $235K | $205K | $30K | |
| Conferences, conventions and meetingsLn 19 | $19K | $19K | ||
| Payments to affiliatesLn 21 | $1.0M | $1.0M | ||
| Other expenses (24a–d)Ln 24 | $6.3M | $6.3M | ||
| All other expensesLn 24e | $8K | $3K | $5K | |
| Total functional expensesLn 25 | $14.4M | $12.1M | $2.3M | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2026 LatestFiled with the IRS Jun 25, 2026 | $12.5M | $10.1M | $2.4M | $16.5M | 990 PDF |
| FY2025 ViewingFiled with the IRS Jul 11, 2025 | $11.7M | $14.4M | −$2.7M | $13.0M | 990 PDF |
| FY2024Filed with the IRS Jun 25, 2024 | $9.3M | $7.4M | $1.8M | $15.4M | 990 PDF |
| FY2023Filed with the IRS Jul 5, 2023 | $10.8M | $5.5M | $5.3M | $12.7M | 990 PDF |
| FY2022Filed with the IRS Jul 12, 2022 | $4.4M | $3.8M | $604K | $8.0M | 990 PDF |
| FY2021Filed with the IRS Jun 15, 2021 | $2.8M | $3.8M | −$975K | $7.6M | 990 PDF |
Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $11,709,944 revenue, 12 lines filed
Part VI · Governance 15 of 16 board members independent, 1 to look at
Part VIII · Statement of revenue $11,709,944 across 8 lines filed
Part IX · Statement of functional expenses $14,410,360 across 17 lines filed
Part X · Balance sheet $25,544,235 assets, 15 lines filed
Part XI · Reconciliation of net assets $12,982,222 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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