Madison Reading Project INC

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The organization organizes literacy programs directed at vulnerable children that supplements school learning.

Form 990 Part I, line 1, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 47-2077478) · Dispute this line
501(c)(3) charity; gifts are tax-deductible.
71¢ of each $1 spent went to programs.
Run by 204 volunteers and 10 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
The IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
The latest return is for FY2024, 2 tax years back.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $151K a year · 17% of revenue · last 5 filings
A surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
71%
of spending
71% of spending went to programs.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$185K
to officers and key staff · 14% of spending
Pay to officers and key staff is 14% of spending.
Part VII, Section A
3.0 mo
of spending, in cash
3.0 months of spending in cash.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $8K
2 funders name it on their filings.
Funders’ Sch. I, 990-PF
Liabilities
$198K
17% of total assets
Liabilities are 17% of assets.
Pt X · Ln 26
Independent board members
12
of 12 voting members
12 of 12 voting members are independent.
Pt VI · Ln 1a–1b
Revenue
$958K
-6% vs prior year
Spent
$1.3M
To programs
71%
Net assets
$946K
By yearFY2020–FY2024
Revenue
$958K
FY2024▼ -6%
Tap a bar for its year
Revenue by fiscal year
FY2020$353K
FY2021$747K
FY2022$1.4M
FY2023$1.0M
FY2024$958K
Expenses
$1.3M
FY2024▲ +21%
Tap a bar for its year
Expenses by fiscal year
FY2020$261K
FY2021$402K
FY2022$707K
FY2023$1.1M
FY2024$1.3M
Net assets
$946K
FY2024▼ -25%
Tap a bar for its year
Net assets by fiscal year
FY2020$281K
FY2021$625K
FY2022$1.3M
FY2023$1.3M
FY2024$946K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Dec 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

71 cents of each dollar spent went to programs.

Program services 71% · $908K Management & general 12% · $157K Fundraising 17% · $219K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

14 people listed on the 990; $185K paid to officers and key staff (Part VII, Section A).

Part VII, Section A · reportable compensation
Co-Executive Director
$100,514Pt VII · Sec A
Co-Executive Director
$84,400Pt VII · Sec A
Board Vice President
$0Pt VII · Sec A
Board Treasurer
$0Pt VII · Sec A
Board Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board President
$0Pt VII · Sec A

Rowan Childs’s $101K as Co-Executive Director is at the 87th percentile of top reported officer pay among 1992 $100K–1M youth development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Rowan Childs$100,514$92,000$57,467$17,000$8,000
Deirdre Steinmetz$84,400————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Madison Reading Project INC executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Organizes literacy programs to supplement school learning for vulnerable children.

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2 programs · $908K · in their own filed words · FY2024
01

The organization offers literacy programming which can include author readings, story time with the outreach director, literacy crafts and themed events for groups.

Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 47-2077478) · Dispute this line
$493Kprogram expense
02

The organization offers books to many children through its partnerships with other nonprofits, social workers, schools, and shelters.

Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 47-2077478) · Dispute this line
$415Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2025
Total grants receivedfrom 2 funders$8K

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$958K
Ln 12
Gifts and grantsLn 1h$947K
Fees for servicesLn 2g$50K
Investment incomeLn 3$9K
Money outPt IX
$1.3M
Ln 25
Programscol B$908K
Managementcol C$157K
Fundraisingcol D$219K
Owns and owesPt X
$946K
net assets · Ln 32
Cash and savingsLn 1–2$318K
Total assetsLn 16$1.1M
LiabilitiesLn 26$198K
PeoplePt VI, VII
14
listed · VII A
PaidVII A2
Voting boardVI 1a12
IndependentVI 1b12
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$947K
Noncash giftsLn 1g$100K
Fundraising eventsLn 1c$143K
Fees for servicesLn 2g$50K
Investment incomeLn 3$9K
Total revenueLn 12$958K
Assets in detailPt X, end of year
CashLn 1$37K
SavingsLn 2$280K
Cash and savings togetherLn 1–2$318K
Pledges and grants receivableLn 3$245K
Accounts receivableLn 4$127K
Prepaid expenses and deferred chargesLn 9$22K
Land, buildings, equipmentLn 10c$294K
Other assetsLn 15$138K
Total assetsLn 16$1.1M
LiabilitiesLn 26$198K
Net assetsLn 32$946K
OperationsPt I, VI
EmployeesI 510
VolunteersI 6204
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14Yes
3More from this return
Abroad and in kindSch F, M
Noncash gifts receivedSch M Pt I$100K
4Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$821K$318K
Land, buildings, equipmentLn 10c$160K$294K
Total assetsLn 16$1.5M$1.1M
LiabilitiesLn 26$249K$198K
Net assetsLn 32$1.3M$946K
5Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of officers and key staff (Part IX, line 5)Ln 5$185K$86K$44K$54K
Other salaries and wagesLn 7$351K$215K$21K$115K
Pension plan contributionsLn 8$16K$9K$2K$5K
Other employee benefitsLn 9$10K$6K$1K$3K
Payroll taxesLn 10$47K$27K$6K$15K
Accounting feesLn 11c$33K$33K
Other fees for servicesLn 11g$70K$33K$35K$2K
Advertising and promotionLn 12$11K$4K$896$6K
Office expensesLn 13$27K$17K$5K$5K
Information technologyLn 14$2K$1K$219$563
OccupancyLn 16$40K$36K$1K$3K
Conferences, conventions and meetingsLn 19$7K$483$3K$3K
InterestLn 20$6K$5K$396
Depreciation, depletion and amortizationLn 22$26K$26K
InsuranceLn 23$3K$1K$793$818
Other expenses (24a–d)Ln 24$451K$441K$2K$8K
Total functional expensesLn 25$1.3M$908K$157K$219K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest ViewingFiled with the IRS Sep 22, 2025 $958K$1.3M−$326K$946K 990 PDF
FY2023Filed with the IRS Nov 12, 2024 $1.0M$1.1M−$43K$1.3M 990 PDF
FY2022Filed with the IRS Nov 13, 2023 $1.4M$707K$686K$1.3M 990 PDF
FY2021Filed with the IRS Oct 20, 2022 $747K$402K$344K$625K 990 PDF
FY2020Filed with the IRS May 12, 2021 $353K$261K$93K$281K 990 PDF

Schedules filed Part IV

A · Public support I · Grants M · Noncash O · Explanations
See the full FY2024 990
Part I · Summary $957,916 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,007,939$946,887
I-9 Program service revenuePrior year $7,900$50,313
I-10 Investment incomePrior year $8,300$8,602
I-11 Other revenuePrior year −$9,033−$47,886
I-12 Total revenuePrior year $1,015,106$957,916
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $501,951$608,619
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $555,906$675,419
I-18 Total expensesPrior year $1,057,857$1,284,038
I-19 Revenue less expensesPrior year −$42,751−$326,122
Part VI · Governance 12 of 12 board members independent, 2 to look at
VI-1a Voting members of the governing body12
VI-1b Independent voting members12
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $957,916 across 9 lines filed
Lines not itemized here account for $3,188 of total revenue; see the IRS return.
VIII-1c Fundraising events$142,795
VIII-1f All other contributions, gifts and grants$804,092
VIII-1g Noncash contributions (included above)$99,833
VIII-1h Total contributions, gifts and grants$946,887
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $50,313$50,313
VIII-3 Investment incomeExcluded from tax $8,602$8,602
VIII-8 Net income from fundraising eventsExcluded from tax −$52,869−$52,869
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax $1,795$1,795
VIII-12 Total revenueRelated to mission $50,313 · Unrelated business $0 · Excluded from tax −$39,284$957,916
Part IX · Statement of functional expenses $1,284,038 across 16 lines filed
IX-5 Pay of officers and key staff (Part IX, line 5)Programs $86,011 · Management $44,426 · Fundraising $54,477$184,914
IX-7 Other salaries and wagesPrograms $214,798 · Management $21,137 · Fundraising $114,602$350,537
IX-8 Pension plan contributionsPrograms $8,835 · Management $1,926 · Fundraising $4,966$15,727
IX-9 Other employee benefitsPrograms $5,730 · Management $1,249 · Fundraising $3,221$10,200
IX-10 Payroll taxesPrograms $26,540 · Management $5,784 · Fundraising $14,917$47,241
IX-11c Accounting feesManagement $32,800$32,800
IX-11g Other fees for servicesPrograms $33,234 · Management $35,281 · Fundraising $1,538$70,053
IX-12 Advertising and promotionPrograms $4,400 · Management $896 · Fundraising $5,701$10,997
IX-13 Office expensesPrograms $17,424 · Management $5,242 · Fundraising $4,684$27,350
IX-14 Information technologyPrograms $1,005 · Management $219 · Fundraising $563$1,787
IX-16 OccupancyPrograms $35,933 · Management $1,154 · Fundraising $2,963$40,050
IX-19 Conferences, conventions and meetingsPrograms $483 · Management $3,383 · Fundraising $2,944$6,810
IX-20 InterestPrograms $5,494 · Management $396$5,890
IX-22 Depreciation, depletion and amortizationPrograms $25,792$25,792
IX-23 InsurancePrograms $1,459 · Management $793 · Fundraising $818$3,070
IX-24 Other expenses (24a–d)Programs $440,698 · Management $2,253 · Fundraising $7,869$450,820
IX-25 Total functional expensesPrograms $907,836 · Management $156,939 · Fundraising $219,263$1,284,038
Part X · Balance sheet $1,143,460 assets, 15 lines filed
X-1 Cash, non-interest-bearingStart of year $70,054$37,315
X-2 Savings and temporary cash investmentsStart of year $750,766$280,189
X-3 Pledges and grants receivableStart of year $255,000$245,098
X-4 Accounts receivableStart of year $101,099$126,563
X-9 Prepaid expenses and deferred chargesStart of year $15,378$21,772
X-10c Land, buildings and equipment, netStart of year $159,938$294,446
X-15 Other assetsStart of year $165,027$138,077
X-16 Total assetsStart of year $1,517,262$1,143,460
X-17 Accounts payable and accrued expensesStart of year $80,437$54,790
X-25 Other liabilitiesStart of year $168,630$142,785
X-26 Total liabilitiesStart of year $249,067$197,575
X-27 Net assets without donor restrictionsStart of year $650,540$588,013
X-28 Net assets with donor restrictionsStart of year $617,655$357,872
X-32 Total net assets or fund balancesStart of year $1,268,195$945,885
X-33 Total liabilities and net assetsStart of year $1,517,262$1,143,460
Part XI · Reconciliation of net assets $945,885 net assets at year end
XI-1 Total revenue$957,916
XI-2 Total expenses$1,284,038
XI-3 Revenue less expenses−$326,122
XI-4 Net assets at start of year$1,268,195
XI-5 Net unrealized gains (losses) on investments$3,812
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$945,885

Form 990 e-file FY2024 from the IRS (about our sources) · Classification, formation year and address from the IRS Business Master File

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