Madison Reading Project INC

Madison, WI · Public charity (501(c)(3)) · Youth Development

✓ Tax-deductible Latest data FY2024
Revenue
$958K
▼ -6% vs prior year
Spent
$1.3M
To programs
71%
Net assets
$946K

Form 990 for the fiscal year ending December 2024 (IRS tax year 2024).

Status and standing

Tax-deductible?
Yes
Per the IRS master file.
Can I give now?
No revocation on IRS record
Not on the IRS revocation list.
Filing up to date?
Filed FY2024 (typical filing lag)
Foundation funders?
2 funders, incl. Levy Giving Fund INC
$8K in the latest grant year.
Spent on programs?
71% to programs
Form 990 Part IX, latest filing.
Size and trend
$100K–1M
↓ -6% vs prior year
Legal name (IRS)Hdr · item CMadison Reading Project INC
EINHdr · item D47-2077478
Exempt statusHdr · item I501(c)(3) · active
Ruling yearIRS BMFDec 2014
Latest filingForm 990FY2024 · Form 990
Principal addressHdr · item CMadison, WI
NTEE classificationIRS BMFYouth Development (O50)
WebsiteHdr · item Jmadisonreadingproject.com

Where the money goes

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.71 Management & general $0.12 Fundraising $0.17
Program services71%$908K
Management & general12%$157K
Fundraising17%$219K
Total functional expensesLn 25$1.3M

Financial health

Revenue & expenses by yearFY2020–FY2024
Revenue
$958K
FY2024▼ -6%
Expenses
$1.3M
FY2024▲ +21%
Program efficiency
71%
of spending reaches programs▼ -0.8% vs prior filing year
Operating runway
3.2mo
months of highly liquid reserves at operating expense rate▼ -68% vs prior filing year
Surplus margin
-34%
revenue over expenses, this year▼ -708% vs prior filing year

Summary of the Filing

Part I · fiscal year 2024 · Form 990
Total assets
$1.1M
FY2024▼ -25%
Total liabilities
$198K
FY2024▼ -21%
Revenue less expensesPt I · Ln 19−$326K
Total assetsPt X · Ln 16$1.1M
Program-expense ratioPt IX · col B71%
Voting members of governing bodyPt I · Ln 312
Independent voting membersPt I · Ln 412

Balance Sheet

Part X · end of year
CashLn 1$318K
Total assetsLn 16$1.1M
Total liabilitiesLn 26$198K
Total net assetsLn 32$946K
Months of cash on handcomputed3.0

Statement of Revenue

Part VIII
Contributions & grants$947K · 99%
Program service revenue$50K · 5%
Investment income$9K · 1%
Contributions & grants99%$947K
Program service revenue5%$50K
Investment income1%$9K
Total revenueLn 12$958K

Financial Metrics

Form 990 · FY2024 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $318K · Operating expenses (Pt IX) $1.3M · Less non-cash grants $100K · Cash operating expenses/yr $1.2M
3.2 months
Where the money goes
Program services
Program services $908K · Total expenses $1.3M
71%
Management & General
Management & general $157K · Total expenses $1.3M
12%
Fundraising
Fundraising $219K · Total expenses $1.3M
17%
Cost to raise $1
Fundraising expense (3-yr avg) $168K · Solicited contributions (3-yr avg) $1.1M
$0.15 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $947K · Total revenue $958K
99%
Government reliance
Government grants — · Total revenue $958K
—
Earned-income share
Program service revenue $50K · Total revenue $958K
5%
Investment reliance
Investment income $9K · Total revenue $958K
+0.9%
Program self-sufficiency
Program service revenue $50K · Total expenses $1.3M
4%
Growth & trend
Revenue growth (YoY)
This year $958K · Prior year $1.0M
-6%
Revenue CAGR
FY2020 $353K · FY2024 $958K
+28%
Net-asset trend (YoY)
End of year $946K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $958K · Expenses $1.3M
-34%
Liabilities-to-Assets
Total liabilities — · Total assets $1.1M
—
Net-asset ratio
Net assets $946K · Total assets $1.1M
83%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $1.1M
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Rowan Childs · Reported title CO-EXECUTIVE DIRECTOR · Highest reported compensation $101K · Total expenses $1.3M
8%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $609K · Total expenses $1.3M
47%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 71%——
Overhead ratio 12%——
Fundraising cost ratio 23%——
Revenue growth -6%——
Accounting fee ratio 3%——

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Leadership and pay

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
Co-Executive Director
$100,514Pt VII · Sec A
Co-Executive Director
$84,400Pt VII · Sec A
Board Vice President
$0Pt VII · Sec A
Board Treasurer
$0Pt VII · Sec A
Board Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board President
$0Pt VII · Sec A

Rowan Childs’s $101K as Co-Executive Director is at the 87th percentile of top reported officer pay among 1992 $100K–1M youth development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Rowan Childs$100,514$92,000$57,467$17,000$8,000
Deirdre Steinmetz$84,400————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Madison Reading Project INC executive salaries →

Are you one of these people? Claim this org to confirm your role

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a12
Independent voting membersPt VI · Ln 1b12
Conflict-of-interest policyPt VI · Ln 12aNo
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14Yes
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2No

Mission and programs

Organizes literacy programs to supplement school learning for vulnerable children.

Provided by the organization

This section is blank until Madison Reading Project INC claims this page.

Know this organization? Claim it to add your story

Mission & Programs · Part III

Where the work happens

2 program services account for $908K of program spending, described in the organization's own filed words · FY2024.
01

The organization offers literacy programming which can include author readings, story time with the outreach director, literacy crafts and themed events for groups.

$493Kprogram expense
02

The organization offers books to many children through its partnerships with other nonprofits, social workers, schools, and shelters.

$415Kprogram expense

Run this program? Claim this org to tell your story

Funders

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2025
Total grants receivedfrom 2 funders$8K

Filing history

YearRevenueExpensesChangeFiling
FY2024 Latest Viewing $958K$1.3M-6% 990 PDF
FY2023 $1.0M$1.1M-27% 990 PDF
FY2022 $1.4M$707K+87% 990 PDF
FY2021 $747K$402K+111% 990 PDF
FY2020 $353K$261K 990 PDF

Want to add your own materials alongside these filings? Claim this org

Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash

Not shown yet: ratings, outcomes, and peer benchmarks. A Form 990 doesn’t report them.

Similar organizations you could support

Closest in mission — by what they do
See all organizations like Madison Reading Project INC →

Run this organization? Claim this page

Compare

Search another nonprofit to view revenue, expenses, assets, key metrics, and leaders side by side

Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2024IRS
Classification, formation year, addressIRS Business Master File
Names, privacy, and removal requests More

The names, titles, and compensation shown on this page are reproduced from IRS Form 990 filings, which are public records.

Philanthropy.org does not alter the content of those filings. All information appears exactly as reported by the filing organization for the tax year shown.

We publish only information contained in the public IRS filing — and less than the filing contains. Our profile pages do not display street addresses, telephone numbers, personal email addresses, or other personal contact information, even where the filing includes them.

Many people share the same name. A name shown on this page reflects only what one organization reported in one IRS filing for one tax year. It should not be interpreted as identifying any other individual with the same or a similar name.

If you are no longer affiliated with the organization, your name will generally stop appearing in future IRS filings once the organization no longer reports you. Pages for tax years in which you were reported remain published because those filings remain part of the public record.

Philanthropy.org does not alter or remove IRS filing records. Removing a page from this website would not remove the underlying IRS filing, which remains publicly available from the IRS and other publishers of the same information.

If you believe the IRS filing itself is inaccurate, corrections must be made by the filing organization or the IRS directly.

If you ARE the filing organization, claim this org and add context

Made it to the end? Claim this organization

Keep this kind of thing free
Keep public charity data easy to read.

Free to the public, because obviously. Like this? Pay it forward. Don't like this? Help us get better.

Card, Apple Pay or Google Pay through Stripe. One time.
Keep this kind of thing free
Keep public charity data easy to read.

Free to the public, because obviously. Like this? Pay it forward. Don't like this? Help us get better.

Card, Apple Pay or Google Pay through Stripe. One time.

All figures are derived from public IRS Form 990 filings and are presented without evaluation of any organization. philanthropy.org does not rate, score, or rank organizations, including the peer-cohort and compensation comparisons above.