Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in May 2014.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
9 people listed on the 990; $68K paid to officers and key staff.
Dawnielle Tehama’s $49K as Prev. Exec. is at the 7th percentile of top reported officer pay among 731 $1–10M public & societal benefit nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Dawnielle Tehama | $49,158 | $92,568 | $83,375 | $80,625 | $78,822 | $34,709 |
| Victoria Middelstadt | $18,461 | — | — | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Promotes responsible tourism and regional economic well-being for authentic experiences and community prosperity.
Questions for Willamette Valley Visitors Association
Your first name shows with your question. Willamette Valley Visitors Association answers here, for everyone.
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Actively promote the willamette valley as a destination through creative marketing strategies that boost visitor and convention spending while supporting the area's wine, culinary, recreation, sports, and meeting industries, and providing resources for both visitors and the community.
Support the tourism industry through education, workshops, grants, application support and workforce development.
Provide stategic investment funding for community based tourism development.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $55 | $123K |
| Total assetsLn 16 | $45K | $226K |
| LiabilitiesLn 26 | $108K | $34K |
| Net assetsLn 32 | −$64K | $193K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $78K | |||
| Pay of current officers, directors and key staffLn 5 | $63K | |||
| Other salaries and wagesLn 7 | $107K | |||
| Pension plan contributionsLn 8 | $5K | |||
| Other employee benefitsLn 9 | $11K | |||
| Payroll taxesLn 10 | $14K | |||
| Accounting feesLn 11c | $18K | |||
| Other fees for servicesLn 11g | $3K | |||
| Advertising and promotionLn 12 | $703K | |||
| Office expensesLn 13 | $7K | |||
| Information technologyLn 14 | $10K | |||
| OccupancyLn 16 | $27K | |||
| TravelLn 17 | $8K | |||
| InterestLn 20 | $187 | |||
| InsuranceLn 23 | $3K | |||
| Other expenses (24a–d)Ln 24 | $10K | |||
| Total functional expensesLn 25 | $1.1M | $0 | $0 | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $1.3M | $1.1M | $254K | $193K | 990 PDF |
| FY2024 | $1.1M | $973K | $94K | −$64K | 990 PDF |
| FY2023 | $836K | $957K | −$122K | −$158K | 990 PDF |
| FY2022 | $863K | $1.0M | −$182K | −$36K | 990 PDF |
| FY2021 | $967K | $1.1M | −$84K | $146K | 990 PDF |
| FY2020 | $913K | $721K | $192K | $230K | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $1,324,118 revenue, 12 lines filed
Part VI · Governance 6 of 6 board members independent, 1 to look at
Part VIII · Statement of revenue $1,324,118 across 5 lines filed
Part IX · Statement of functional expenses $1,070,424 across 16 lines filed
Part X · Balance sheet $226,369 assets, 10 lines filed
Part XI · Reconciliation of net assets $192,715 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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