Keep Nebraska Beautiful EIN 47-0491821

Keep Nebraska Beautiful

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Inspires Nebraskans to improve and beautify communities through individual action. For fiscal year 2025 it reported $425K in revenue, $389K in expenses, and $61K in net assets.Pt I

Founded
1964
Type
Public charity (501(c)(3)) · Environment
Location
Lincoln, NE
Website
www.knb.org
Filings
7 on file (2019–2025)
Revenue
$425KFY2025
Expenses
$389K
Net assets
$61K
People
21
Filings
7
Updates
0
More identity details & actions ⌄
EIN  47-0491821 Public charity (501(c)(3)) Lincoln, NE Founded 1964
Form 990 (PDF)
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Size
$100K–1M
What they do
Inspires Nebraskans to improve and beautify communities through individual action.
Leadership
Bob Verkuilen · President/Ce · $97K
Money in and out
$425K revenue, $389K expenses
Bottom line
63% program efficiency
Where the money goes · FY2025
Total revenue
$425K
Pt VIII · Ln 12
Total expenses
$389K
Pt IX · Ln 25
Net assets
$61K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $36K
Where spending went · Part IX cols B–D
Program services $0.63 Management & general $0.35 Fundraising $0.02
Program efficiency
63%
of spending reaches programs▼ -12% vs prior filing year
Operating runway
1.9mo
months of highly liquid reserves at operating expense rate▲ +217% vs prior filing year
Surplus margin
+9%
revenue over expenses, this year▲ +140% vs prior filing year

Summary of the Filing

Part I · fiscal year 2025 · Form 990
Revenue
$425K
FY2025▲ +14%
Expenses
$389K
FY2025▼ -14%
Total assets
$61K
FY2025▲ +149%
Total liabilities
$0
FY2025
Total revenue
$425K
Pt VIII · Ln 12
Total expenses
$389K
Pt IX · Ln 25
Net assets
$61K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$36K
Total assetsPt X · Ln 16$61K
Program-expense ratioPt IX · col B63%
Voting members of governing bodyPt I · Ln 320
Independent voting membersPt I · Ln 420
Mission & Programs · Part III

Where the work happens

3 program services account for $244K of program spending, described in the organization's own filed words · FY2025.
01

Facilitated the great american clean up for the state of nebraska; promoted additional clean up efforts across nebraska; promoted school recycling & statewide recycle right education; operated the nebraska litter hotline across numerous nebraska counties; provided resources & planning for numerous schools in the litter free school zones…

$125Kprogram expense
02

Facilitated the nebraska material exchange program; used oil collection program; food waste reduction program; and household hazardous waste program including the publication of various newsletters; social media postings; and informative RESOURCES/PRESENTATIONS.

$72Kprogram expense
03

Facilitated the school chemical cleanout campaign; a program that safely disposes of unused or unneeded hazardous chemicals from school chemistry laboratories.

$48Kprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CKeep Nebraska Beautiful
EINHdr · item D47-0491821
Principal addressHdr · item CLincoln, NE
WebsiteHdr · item Jwww.knb.org
Year of formationHdr · item L1964
State of legal domicileHdr · item MNE
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFEnvironment (C500)
Ruling yearIRS BMFMar 1982

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a20
Independent voting membersPt VI · Ln 1b20
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13Yes
Document retention policyPt VI · Ln 14Yes
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
President/Ce
$97,170Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Bob Verkuilen’s $97K as President/Ce is at the 78th percentile of top reported officer pay among 1981 $100K–1M environment nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2025FY2024FY2023FY2022FY2021
Bob Verkuilen$97,170$94,340$89,000$83,888$65,333

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Statement of Revenue

Part VIII
Contributions & grants$421K · 99%
Program service revenue$4K · 1%
Contributions & grants99%$421K
Program service revenue1%$4K
Investment income$575
— government grantsLn 1e$343K
Total revenueLn 12$425K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.63 Management & general $0.35 Fundraising $0.02
Program services63%$244K
Management & general35%$138K
Fundraising2%$6K
Total functional expensesLn 25$389K

Balance Sheet

Part X · end of year
CashLn 1$61K
Total assetsLn 16$61K
Total liabilitiesLn 26$0
Total net assetsLn 32$61K
Months of cash on handcomputed1.9

Financial Metrics

Form 990 · FY2025 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $61K · Operating expenses/yr $389K
1.9 months
Where the money goes
Program services
Program services $244K · Total expenses $389K
63%
Management & General
Management & general $138K · Total expenses $389K
35%
Fundraising
Fundraising $6K · Total expenses $389K
2%
Cost to raise $1
Fundraising expense (3-yr avg) $15K · Solicited contributions (3-yr avg) $46K
$0.32 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $421K · Total revenue $425K
99%
Government reliance
Government grants $343K · Total revenue $425K
81%
Earned-income share
Program service revenue $4K · Total revenue $425K
0.9%
Investment reliance
Investment income $575 · Total revenue $425K
+0.1%
Program self-sufficiency
Program service revenue $4K · Total expenses $389K
1%
Growth & trend
Revenue growth (YoY)
This year $425K · Prior year $372K
+14%
Revenue CAGR
FY2019 $166K · FY2025 $425K
+17%
Net-asset trend (YoY)
End of year $61K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $425K · Expenses $389K
+9%
Liabilities-to-Assets
Total liabilities — · Total assets $61K
Net-asset ratio
Net assets $61K · Total assets $61K
100%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $61K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Bob Verkuilen · Reported title PRESIDENT/CE · Highest reported compensation $97K · Total expenses $389K
25%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $270K · Total expenses $389K
70%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 63%
Overhead ratio 35%
Fundraising cost ratio 1%
Revenue growth 14%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2023
Total grants receivedfrom 1 funder$39

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2025 (Latest)$425K revenue · viewing · ⤓ 990 PDF
FY2024$372K revenue · ⤓ 990 PDF
FY2023$278K revenue · ⤓ 990 PDF
FY2022$251K revenue · ⤓ 990 PDF
FY2021$265K revenue · ⤓ 990 PDF
FY2020$194K revenue · ⤓ 990 PDF
FY2019$166K revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
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