Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Oct 2014.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
92 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
12 people listed on the 990; $586K paid to officers and key staff.
Gary Musich’s $260K as Ceo\sales Ma is at the 46th percentile of top reported officer pay among 572 $10–100M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 5 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Gary Musich | $260,000 | $177,596 | — | — | — | — |
| Larry Sieg | — | $239,867 | — | $227,630 | $221,000 | — |
| Evan Sanchez | — | — | $234,459 | — | — | — |
| Sandra Harvey | — | — | — | $208,964 | $171,584 | $171,944 |
| Caren Fitzpatrick | $194,599 | $168,657 | $163,772 | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Promotes Atlantic City as a destination, improving business interests and stimulating regional economic growth.
Questions for Meet Ac INC
Your first name shows with your question. Meet Ac INC answers here, for everyone.
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Visit atlantic city is the destination marketing organization responsible for business development in the meeting, tradeshow, convention, and event segments as well as domestic and international group leisure travel for the atlantic city convention center, and the atlantic city hotel and casino properties.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $1.2M | $1.9M |
| Land, buildings, equipmentLn 10c | $108K | $53K |
| Total assetsLn 16 | $1.7M | $2.5M |
| LiabilitiesLn 26 | $1.5M | $2.3M |
| Net assetsLn 32 | $156K | $131K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $586K | $483K | $103K | |
| Other salaries and wagesLn 7 | $1.9M | $1.6M | $284K | |
| Pension plan contributionsLn 8 | $119K | $102K | $17K | |
| Other employee benefitsLn 9 | $349K | $301K | $49K | |
| Payroll taxesLn 10 | $209K | $180K | $29K | |
| Legal feesLn 11b | $25K | $17K | $8K | |
| Accounting feesLn 11c | $51K | $34K | $17K | |
| Other fees for servicesLn 11g | $4K | $2K | $1K | |
| Advertising and promotionLn 12 | $4.9M | $4.8M | $21K | |
| Office expensesLn 13 | $57K | $26K | $30K | |
| Information technologyLn 14 | $168K | $71K | $97K | |
| OccupancyLn 16 | $80K | $27K | $53K | |
| Payments to affiliatesLn 21 | $1.4M | $1.4M | ||
| Depreciation, depletion and amortizationLn 22 | $65K | $62K | $3K | |
| InsuranceLn 23 | $33K | $11K | $21K | |
| Other expenses (24a–d)Ln 24 | $124K | $64K | $60K | |
| All other expensesLn 24e | $362 | $226 | $136 | |
| Total functional expensesLn 25 | $10.0M | $9.3M | $793K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $16.0M | $16.0M | −$11K | $120K | 990 PDF |
| FY2024 Viewing | $10.0M | $10.0M | −$25K | $131K | 990 PDF |
| FY2023 | $9.7M | $9.5M | $119K | $156K | 990 PDF |
| FY2022 | $9.9M | $9.9M | $0 | $37K | 990 PDF |
| FY2021 | $7.4M | $7.4M | $0 | $37K | 990 PDF |
| FY2020 | $5.3M | $5.3M | $0 | $37K | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $10,022,644 revenue, 12 lines filed
Part VI · Governance 9 of 9 board members independent, no flags
Part VIII · Statement of revenue $10,022,644 across 5 lines filed
Part IX · Statement of functional expenses $10,047,644 across 17 lines filed
Part X · Balance sheet $2,452,776 assets, 16 lines filed
Part XI · Reconciliation of net assets $130,737 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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