Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2015.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
68 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
9 people listed on the 990; $168K paid to officers and key staff.
Heather Kinlaw Lofthouse’s $134K as Exec Dir /President is at the 57th percentile of top reported officer pay among 3924 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 7 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Heather Kinlaw Lofthouse | $133,874 | $120,000 | $142,653 | $128,535 | $160,294 | $145,865 |
| Robert Reich | — | — | — | — | — | $103,834 |
| Dan Davis | $87,250 | — | — | — | — | — |
| Emily Paulos | $78,140 | — | — | — | — | — |
| Michael Lahanas-Calderon | $70,668 | — | — | — | — | — |
| Kyle Parker | $63,382 | — | — | — | — | — |
| Linda Ashfield | — | $48,364 | $41,294 | $25,715 | $34,433 | $27,769 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Creates engaging videos to educate the public about economic inequality and power imbalances.
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Inequality media (im) produces and distributes educational online videos. We reach millions of people each week with clear, compelling videos and broadcasts about the economy and democracy - and what people can do to put america on a path toward a fairer and more just society.
3) build a shared understanding of the importance of a more equal economy and robust democracy. Most of our videos feature former secretary of labor robert reich as well as other public figures. In 2024, we produced over 40 explainer videos, 35 rapid response videos, and 148 short videos, totaling over 267 million views.
(continued) "explainer- and rapid-response video topics include wealth inequality, corporate concentration, inflation, the us tax system, the climate crisis, the gender pay gap, voting rights, and economic history. These videos often debunk common myths surrounding these topics.
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Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $2.0M | $2.9M |
| Total assetsLn 16 | $2.2M | $3.0M |
| LiabilitiesLn 26 | $99K | $171K |
| Net assetsLn 32 | $2.1M | $2.8M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $158K | $103K | $46K | $8K |
| Other salaries and wagesLn 7 | $396K | $327K | $52K | $16K |
| Pension plan contributionsLn 8 | $21K | $17K | $2K | $985 |
| Other employee benefitsLn 9 | $71K | $59K | $8K | $3K |
| Payroll taxesLn 10 | $39K | $33K | $5K | $2K |
| Legal feesLn 11b | $9K | $9K | ||
| Accounting feesLn 11c | $2K | $2K | ||
| Professional fundraising feesLn 11e | $40K | $40K | ||
| Investment management feesLn 11f | $4K | $4K | ||
| Other fees for servicesLn 11g | $304K | $304K | $112 | |
| Advertising and promotionLn 12 | $513K | $255K | $259K | |
| Office expensesLn 13 | $160K | $52K | $5K | $102K |
| OccupancyLn 16 | $34K | $31K | $2K | $788 |
| Conferences, conventions and meetingsLn 19 | $12K | $12K | $113 | $359 |
| InsuranceLn 23 | $8K | $8K | $337 | $137 |
| Total functional expensesLn 25 | $1.8M | $1.2M | $136K | $433K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $5.9M | $2.6M | $3.2M | $6.0M | 990 PDF |
| FY2024 Viewing | $2.5M | $1.8M | $712K | $2.8M | 990 PDF |
| FY2023 | $1.6M | $1.4M | $187K | $2.1M | 990 PDF |
| FY2022 | $985K | $1.2M | −$177K | $1.9M | 990 PDF |
| FY2021 | $1.3M | $1.3M | −$15K | $2.1M | 990 PDF |
| FY2020 | $1.5M | $797K | $727K | $2.1M | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (4 parts)
Part VIII · Statement of revenue $2,482,435 across 8 lines filed
Part IX · Statement of functional expenses $1,770,081 across 15 lines filed
Part X · Balance sheet $2,957,279 assets, 10 lines filed
Part XI · Reconciliation of net assets $2,786,633 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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