Inequality Media FY2021 filing

Tax-deductible

Berkeley, CA501(c)(3)Since 2014Arts & CultureEIN 46-5544528Revenue $1.3M in FY2021

On file with the IRSinequalitymedia.orgPo Box 9323, 94709-0323 · Berkeley, CATax-exempt since Apr 2015Publicly supported charity — 170(b)(1)(A)(vi)

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To use digital Media for the purpose of educating and engaging the public in topics regarding Inequality and imbalance of power in america.

501(c)(3) charity; gifts are tax-deductible.
77¢ of each $1 spent went to programs.
$195K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2021 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 6
filings with a surplus
Average surplus $779K a year · 34% of revenue · last 6 filings
Fine: a surplus in 4 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
77%
of spending
Looks good: 77% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$195K
to officers and key staff · 15% of spending
Looks good: pay to officers and key staff is 15% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
20 mo
of spending, in cash
Looks good: 19.8 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
16
named funders · $705K
Looks good: 16 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$67K
3% of total assets
Looks good: liabilities are 3% of assets; 50% or less.
Pt X · Ln 26
Independent board members
9
of 9 voting members
Looks good: 9 of 9 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.3M
-18% vs prior year
Spent
$1.3M
To programs
77%
Net assets
$2.1M
By yearFY2020–FY2025
Revenue
$1.3M
FY2021▼ -18%
Tap a bar for its year
Revenue by fiscal year
FY2020$1.5M
FY2021$1.3M
FY2022$985K
FY2023$1.6M
FY2024$2.5M
FY2025$5.9M
Expenses
$1.3M
FY2021▲ +60%
Tap a bar for its year
Expenses by fiscal year
FY2020$797K
FY2021$1.3M
FY2022$1.2M
FY2023$1.4M
FY2024$1.8M
FY2025$2.6M
Net assets
$2.1M
FY2021▼ -0.7%
Tap a bar for its year
Net assets by fiscal year
FY2020$2.1M
FY2021$2.1M
FY2022$1.9M
FY2023$2.1M
FY2024$2.8M
FY2025$6.0M

From the FY2021 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2021 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2015.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

77 cents of each dollar spent went to programs.

Program services 77% · $977K Management & general 8% · $101K Fundraising 15% · $193K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

11 people listed on the 990; $195K paid to officers and key staff.

Part VII, Section A · reportable compensation
$160,294Pt VII · Sec A
Finance Dire
$34,433Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
Chair/Direct
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A

Heather Kinlaw Lofthouse’s $134K as Exec Dir /President is at the 57th percentile of top reported officer pay among 3924 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 7 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Heather Kinlaw Lofthouse$133,874$120,000$142,653$128,535$160,294$145,865
Robert Reich—————$103,834
Dan Davis$87,250—————
Emily Paulos$78,140—————
Michael Lahanas-Calderon$70,668—————
Kyle Parker$63,382—————
Linda Ashfield—$48,364$41,294$25,715$34,433$27,769

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Creates engaging videos to educate the public about economic inequality and power imbalances.

Provided by the organization

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3 programs · $977K · in their own filed words · FY2021
01

Im produces and distributes educational online videos. We reach millions of people each week with clear, compelling videos and broadcasts about the economy and democracy - and what people can do to put america on a path toward a fairer and more just society.

$977Kprogram expense
02

(continued) most of our videos feature former secretary of labor robert reich as well as other public figures and policy experts, such as solana rice, a leader in organizing for racial and economic justice.

Pt IX · col B
03

(continued) "explainer" video topics include wealth inequality, corporate concentration, inflation, the us tax system, the climate crisis, the racial wealth gap, and voting rights. They often debunk common myths surrounding these topics.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 16 funders →

By the numbers

The FY2021 990, line by line.

1The main four
Money inPt VIII
$1.3M
Ln 12
Gifts and grantsLn 1h$1.2M
Fees for servicesLn 2g$4K
Investment incomeLn 3$3K
Money outPt IX
$1.3M
Ln 25
Programscol B$977K
Managementcol C$101K
Fundraisingcol D$193K
Owns and owesPt X
$2.1M
net assets · Ln 32
Cash and savingsLn 1–2$2.1M
Total assetsLn 16$2.1M
LiabilitiesLn 26$67K
PeoplePt VI, VII
11
listed · VII A
PaidVII A2
Voting boardVI 1a9
IndependentVI 1b9
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.2M
Government grantsLn 1e$94K
Fees for servicesLn 2g$4K
Investment incomeLn 3$3K
Gains on assetsLn 7−$1
Total revenueLn 12$1.3M
Assets in detailPt X, end of year
CashLn 1$594K
SavingsLn 2$1.5M
Cash and savings togetherLn 1–2$2.1M
Total assetsLn 16$2.1M
LiabilitiesLn 26$67K
Net assetsLn 32$2.1M
OperationsPt I, VI
EmployeesI 513
VolunteersI 67
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY21End FY21
Cash and savingsLn 1–2$1.9M$2.1M
Total assetsLn 16$2.3M$2.1M
LiabilitiesLn 26$182K$67K
Net assetsLn 32$2.1M$2.1M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$195K$128K$50K$16K
Other salaries and wagesLn 7$358K$308K$18K$33K
Other employee benefitsLn 9$44K$37K$3K$4K
Payroll taxesLn 10$47K$40K$3K$5K
Legal feesLn 11b$7K$3K$5K$64
Accounting feesLn 11c$16K$16K
Professional fundraising feesLn 11e$27K$27K
Other fees for servicesLn 11g$309K$309K$8
Advertising and promotionLn 12$97K$81K$17K
Office expensesLn 13$139K$46K$5K$88K
OccupancyLn 16$16K$14K$993$2K
TravelLn 17$6K$6K$64$435
InsuranceLn 23$9K$8K$197$889
Total functional expensesLn 25$1.3M$977K$101K$193K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $5.9M$2.6M$3.2M$6.0M 990 PDF
FY2024 $2.5M$1.8M$712K$2.8M 990 PDF
FY2023 $1.6M$1.4M$187K$2.1M 990 PDF
FY2022 $985K$1.2M−$177K$1.9M 990 PDF
FY2021 Viewing $1.3M$1.3M−$15K$2.1M 990 PDF
FY2020 $1.5M$797K$727K$2.1M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2021 990 (6 parts)
Part I · Summary $1,256,014 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,516,992$1,249,057
I-9 Program service revenuePrior year $3,500$4,184
I-10 Investment incomePrior year $3,099$2,773
I-11 Other revenue$0
I-12 Total revenuePrior year $1,523,591$1,256,014
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $529,341$643,943
I-16a Professional fundraising feesPrior year $30,751$26,629
I-17 Other expensesPrior year $236,857$600,576
I-18 Total expensesPrior year $796,949$1,271,148
I-19 Revenue less expensesPrior year $726,642−$15,134
Part VI · Governance 9 of 9 board members independent, no flags
VI-1a Voting members of the governing body9
VI-1b Independent voting members9
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,256,014 across 7 lines filed
VIII-1e Government grants$94,024
VIII-1f All other contributions, gifts and grants$1,155,033
VIII-1h Total contributions, gifts and grants$1,249,057
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $694 · Excluded from tax $3,490$4,184
VIII-3 Investment incomeExcluded from tax $2,774$2,774
VIII-7 Net gain or loss on sales of assetsRelated to mission −$1−$1
VIII-12 Total revenueRelated to mission $693 · Excluded from tax $6,264$1,256,014
Part IX · Statement of functional expenses $1,271,148 across 13 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $128,235 · Management $50,462 · Fundraising $16,029$194,726
IX-7 Other salaries and wagesPrograms $307,546 · Management $17,631 · Fundraising $33,097$358,274
IX-9 Other employee benefitsPrograms $36,554 · Management $3,079 · Fundraising $4,008$43,641
IX-10 Payroll taxesPrograms $39,734 · Management $2,838 · Fundraising $4,730$47,302
IX-11b Legal feesPrograms $2,572 · Management $4,539 · Fundraising $64$7,175
IX-11c Accounting feesManagement $16,380$16,380
IX-11e Professional fundraising feesFundraising $26,629$26,629
IX-11g Other fees for servicesPrograms $309,097 · Fundraising $8$309,105
IX-12 Advertising and promotionPrograms $80,637 · Fundraising $16,779$97,416
IX-13 Office expensesPrograms $46,108 · Management $4,941 · Fundraising $88,289$139,338
IX-16 OccupancyPrograms $13,790 · Management $993 · Fundraising $1,612$16,395
IX-17 TravelPrograms $5,632 · Management $64 · Fundraising $435$6,131
IX-23 InsurancePrograms $7,550 · Management $197 · Fundraising $889$8,636
IX-25 Total functional expensesPrograms $977,455 · Management $101,124 · Fundraising $192,569$1,271,148
Part X · Balance sheet $2,120,491 assets, 12 lines filed
X-1 Cash, non-interest-bearingStart of year $836,612$594,198
X-2 Savings and temporary cash investmentsStart of year $1,097,132$1,500,724
X-4 Accounts receivableStart of year $301,902$6,961
X-9 Prepaid expenses and deferred chargesStart of year $15,165$18,608
X-16 Total assetsStart of year $2,250,811$2,120,491
X-17 Accounts payable and accrued expensesStart of year $33,415$44,782
X-25 Other liabilitiesStart of year $148,422$21,873
X-26 Total liabilitiesStart of year $181,837$66,655
X-27 Net assets without donor restrictionsStart of year $2,068,974$2,013,836
X-28 Net assets with donor restrictions$40,000
X-32 Total net assets or fund balancesStart of year $2,068,974$2,053,836
X-33 Total liabilities and net assetsStart of year $2,250,811$2,120,491
Part XI · Reconciliation of net assets $2,053,836 net assets at year end
XI-1 Total revenue$1,256,014
XI-2 Total expenses$1,271,148
XI-3 Revenue less expenses−$15,134
XI-4 Net assets at start of year$2,068,974
XI-5 Net unrealized gains (losses) on investments−$4
XI-10 Net assets at end of year$2,053,836

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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