PLUSONEPLUSONEPLUSONEs mission is to build and fuel a community of advocates from creative industries with a long-term commitment to the actions that catalyze and create systemic change for a more just and equal world.

501(c)(3) charity; gifts are tax-deductible.
92¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 6
filings with a surplus
Average surplus $466K a year · 8% of revenue · last 6 filings
Fine: a surplus in 4 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
92%
of spending
Looks good: 92% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
5 mo
of spending, in cash
Looks good: 5.4 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $291K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$116K
7% of total assets
Looks good: liabilities are 7% of assets; 50% or less.
Pt X · Ln 26
Independent board members
5
of 5 voting members
Looks good: 5 of 5 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$3.6M
+4% vs prior year
Spent
$3.4M
To programs
92%
Net assets
$1.6M
By yearFY2020–FY2025
Revenue
$3.6M
FY2024▲ +4%
Tap a bar for its year
Revenue by fiscal year
FY2020$1.7M
FY2021$11.8M
FY2022$5.9M
FY2023$3.5M
FY2024$3.6M
FY2025$7.5M
Expenses
$3.4M
FY2024▼ -19%
Tap a bar for its year
Expenses by fiscal year
FY2020$1.2M
FY2021$6.8M
FY2022$9.3M
FY2023$4.2M
FY2024$3.4M
FY2025$6.4M
Net assets
$1.6M
FY2024▲ +16%
Tap a bar for its year
Net assets by fiscal year
FY2020$518K
FY2021$5.6M
FY2022$2.1M
FY2023$1.4M
FY2024$1.6M
FY2025$2.7M

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2024 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jul 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

92 cents of each dollar spent went to programs.

Program services 92% · $3.1M Management & general 7% · $227K Fundraising 2% · $53K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

5 people listed on the 990.

Part VII, Section A · reportable compensation
$0Pt VII · Sec A
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
See Plusoneplusoneplusone executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Partners with musicians and brands to direct one dollar from every merchandise sale toward nonprofits driving social change, equity, and dignity.

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Provided by the organization

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3 programs · $3.1M · in their own filed words · FY2024
01

Ticket Add-On

PLUS1s $1 per ticket add-on program has been the most sustainable and impactful fundraising vehicle for nonprofits via the entertainment industry. By committing to just a $1 contribution from every concert or event ticket sold, we have granted millions to organizations around the world without asking fans for donations or artists to take…

$2.9Mprogram expense
02

Digital Partnerships

PLUS1 is equipped to support any virtual event or fundraiser via custom direct donation websites, donation widgets, Twitch streams, Facebook campaigns, and YouTube fundraisers.

$263Kprogram expense
03

Merch Partnerships

PLUS1 works with most merch companies and online stores and can walk them through legal compliance and accounting in a few minutes to integrate $1 from every merch item sold to go to the desired cause area or nonprofit.

$10Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
Total grants receivedfrom 2 funders$291K
Grants paid · 475 grants · $23.3M · 2020–2025
Individual RecipientFY2025$755,809
You Are the Portal INCTN · FY2025$256,500
First Peoples FundSD · FY2025$192,038
Rainbow Railroad USA INCNY · FY2025$169,591
Individual RecipientFY2025$169,591
Musicares Foundation INCFY2025$129,702
Notes for Notes IncorporatedCA · FY2025$121,979
Musicians on Call INCTN · FY2025$121,979
Ally Coalition INCMA · FY2025$112,048
Life Rolls on FoundationCA · FY2025$100,000
Sweet Relief Musicians FundCA · FY2025$90,405
Individual RecipientFY2025$89,043
Transgender Law CenterCA · FY2025$88,676
The Jed FoundationNY · FY2025$88,676
Best Friends Animal SocietyUT · FY2025$88,676
Camp Kesem NationalCA · FY2025$82,064
See all 475 grants →

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$3.6M
Ln 12
Gifts and grantsLn 1h$3.3M
Fees for servicesLn 2g$349K
Money outPt IX
$3.4M
Ln 25
Programscol B$3.1M
Managementcol C$227K
Fundraisingcol D$53K
Owns and owesPt X
$1.6M
net assets · Ln 32
Cash and savingsLn 1–2$1.5M
Total assetsLn 16$1.7M
LiabilitiesLn 26$116K
PeoplePt VI, VII
5
listed · VII A
PaidVII A0
Voting boardVI 1a5
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$3.3M
Fees for servicesLn 2g$349K
Gains on assetsLn 7$0
Total revenueLn 12$3.6M
Assets in detailPt X, end of year
CashLn 1$1.5M
SavingsLn 2$0
Cash and savings togetherLn 1–2$1.5M
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$0
Other assetsLn 15$0
Total assetsLn 16$1.7M
LiabilitiesLn 26$116K
Net assetsLn 32$1.6M
OperationsPt I, VI
EmployeesI 52
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$1.2M$1.5M
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$0
Total assetsLn 16$1.6M$1.7M
LiabilitiesLn 26$204K$116K
Net assetsLn 32$1.4M$1.6M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$2.2M$2.2M
Grants to domestic individualsLn 2$0
Grants and assistance to foreign recipientsLn 3$400K$400K
Benefits paid to or for membersLn 4$0
Pay of current officers, directors and key staffLn 5$0
Pay of disqualified personsLn 6$0
Other salaries and wagesLn 7$66K$51K$15K
Pension plan contributionsLn 8$0
Other employee benefitsLn 9$5K$3K$1K
Payroll taxesLn 10$5K$4K$1K
Management feesLn 11a$177K$137K$41K
Legal feesLn 11b$28K$28K
Accounting feesLn 11c$40K$40K
Lobbying feesLn 11d$0
Professional fundraising feesLn 11e$0
Investment management feesLn 11f$0
Other fees for servicesLn 11g$468K$329K$105K$34K
Advertising and promotionLn 12$0
Office expensesLn 13$6K$3K$3K
Information technologyLn 14$0
RoyaltiesLn 15$0
OccupancyLn 16$0
TravelLn 17$16K$15K$231
Travel and entertainment for public officialsLn 18$0
Conferences, conventions and meetingsLn 19$0
InterestLn 20$0
Payments to affiliatesLn 21$0
Depreciation, depletion and amortizationLn 22$0
InsuranceLn 23$3K$3K
Other expenses (24a–d)Ln 24$36K$17K$19K
All other expensesLn 24e$2K$2K$871
Total functional expensesLn 25$3.4M$3.1M$227K$53K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $7.5M$6.4M$1.1M$2.7M 990 PDF
FY2024 Viewing $3.6M$3.4M$221K$1.6M 990 PDF
FY2023 $3.5M$4.2M−$736K$1.4M 990 PDF
FY2022 $5.9M$9.3M−$3.4M$2.1M 990 PDF
FY2021 $11.8M$6.8M$5.1M$5.6M 990 PDF
FY2020 $1.7M$1.2M$557K$518K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support F · Foreign O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $3,634,434 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $3,452,129$3,285,778
I-9 Program service revenuePrior year $47,737$348,656
I-10 Investment income$0
I-11 Other revenue$0
I-12 Total revenuePrior year $3,499,866$3,634,434
I-13 Grants and similar amounts paidPrior year $3,623,377$2,561,255
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $58,139$75,697
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $553,993$776,953
I-18 Total expensesPrior year $4,235,509$3,413,905
I-19 Revenue less expensesPrior year −$735,643$220,529
Part VI · Governance 5 of 5 board members independent, no flags
VI-1a Voting members of the governing body5
VI-1b Independent voting members5
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $3,634,434 across 9 lines filed
VIII-1f All other contributions, gifts and grants$3,285,778
VIII-1h Total contributions, gifts and grants$3,285,778
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $348,656$348,656
VIII-3 Investment income$0
VIII-5 Royalties$0
VIII-6 Net rental income or loss$0
VIII-7 Net gain or loss on sales of assets$0
VIII-8 Net income from fundraising events$0
VIII-12 Total revenueRelated to mission $348,656$3,634,434
Part IX · Statement of functional expenses $3,413,905 across 31 lines filed
IX-1 Grants to domestic organizationsPrograms $2,161,477$2,161,477
IX-2 Grants to domestic individuals$0
IX-3 Grants and assistance to foreign recipientsPrograms $399,778$399,778
IX-4 Benefits paid to or for members$0
IX-5 Pay of current officers, directors and key staff$0
IX-6 Pay of disqualified persons$0
IX-7 Other salaries and wagesPrograms $51,337 · Management $14,806$66,143
IX-8 Pension plan contributions$0
IX-9 Other employee benefitsPrograms $3,496 · Management $1,009$4,505
IX-10 Payroll taxesPrograms $3,919 · Management $1,130$5,049
IX-11a Management feesPrograms $136,560 · Management $40,790$177,350
IX-11b Legal feesPrograms $27,976$27,976
IX-11c Accounting feesManagement $40,393$40,393
IX-11d Lobbying fees$0
IX-11f Investment management fees$0
IX-11g Other fees for servicesPrograms $329,217 · Management $105,000 · Fundraising $34,082$468,299
IX-12 Advertising and promotion$0
IX-13 Office expensesPrograms $2,796 · Management $3,197$5,993
IX-14 Information technology$0
IX-15 Royalties$0
IX-16 Occupancy$0
IX-17 TravelPrograms $15,409 · Management $231$15,640
IX-18 Travel and entertainment for public officials$0
IX-19 Conferences, conventions and meetings$0
IX-20 Interest$0
IX-21 Payments to affiliates$0
IX-22 Depreciation, depletion and amortization$0
IX-23 InsuranceManagement $2,936$2,936
IX-24 Other expenses (24a–d)Management $17,081 · Fundraising $18,793$35,874
IX-24e All other expensesPrograms $1,621 · Management $871$2,492
IX-25 Total functional expensesPrograms $3,133,586 · Management $227,444 · Fundraising $52,875$3,413,905
Part X · Balance sheet $1,742,787 assets, 20 lines filed
X-1 Cash, non-interest-bearingStart of year $1,247,423$1,542,717
X-2 Savings and temporary cash investments$0
X-3 Pledges and grants receivable$0
X-4 Accounts receivableStart of year $362,341$197,676
X-8 Inventories for sale or use$0
X-9 Prepaid expenses and deferred chargesStart of year $687$2,394
X-10c Land, buildings and equipment, net$0
X-11 Publicly traded securities$0
X-12 Other securities$0
X-13 Program-related investments$0
X-14 Intangible assets$0
X-15 Other assets$0
X-16 Total assetsStart of year $1,610,451$1,742,787
X-17 Accounts payable and accrued expensesStart of year $197,500$106,151
X-25 Other liabilitiesStart of year $6,933$10,089
X-26 Total liabilitiesStart of year $204,433$116,240
X-27 Net assets without donor restrictionsStart of year $656,928$535,379
X-28 Net assets with donor restrictionsStart of year $749,090$1,091,168
X-32 Total net assets or fund balancesStart of year $1,406,018$1,626,547
X-33 Total liabilities and net assetsStart of year $1,610,451$1,742,787
Part XI · Reconciliation of net assets $1,626,547 net assets at year end
XI-1 Total revenue$3,634,434
XI-2 Total expenses$3,413,905
XI-3 Revenue less expenses$220,529
XI-4 Net assets at start of year$1,406,018
XI-10 Net assets at end of year$1,626,547

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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