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Digital Commerce Alliance Association FY2020 filing

IRS exemption revoked

San Bruno, CA501(c)(6)Community Development EIN 46-3714986Revenue $733K in FY2020

On file with the IRScardlinx.org801 Traeger Ave Ste 103, 94066-3045 · San Bruno, CATax-exempt since Jun 2014

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The cardlinx Association increases interopability, eliminates friction, and promotes the growth of online to offline Commerce.

83¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Programs: Part IX

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FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
Revoked
IRS exemption revoked
Concern: the IRS revoked its tax exemption.
IRS Auto-Revocation List
Latest return
FY2022
latest Form 990
Worth a look: the latest return is for FY2022, 4 tax years back; more than 3 tax years.
IRS e-file · Filing history
Surplus or deficit
0 of 3
filings with a surplus
Average deficit $93K a year · 13% of revenue · last 3 filings
Concern: a surplus in 0 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
83%
of spending
Looks good: 83% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Cash reserves
2 mo
of spending, in cash
Fine: 2.0 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$221K
66% of total assets
Worth a look: liabilities are 66% of assets; over 65%.
Pt X · Ln 26
Independent board members
8
of 13 voting members
Looks good: 8 of 13 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$733K
Spent
$840K
To programs
83%
Net assets
$114K
By yearFY2020–FY2022
Revenue
$733K
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$733K
FY2021$779K
FY2022$705K
Expenses
$840K
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$840K
FY2021$832K
FY2022$823K
Net assets
$114K
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$114K
FY2021$61K
FY2022−$58K

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

990 PDF Claim
IRS revoked this organization's tax-exempt status on May 15, 2026
You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2022) →

Is it real?

No. The IRS revoked its tax exemption. Latest filing on record: FY2022. IRS ruling in Jun 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

83 cents of each dollar spent went to programs.

Program services 83% · $696K Management & general 17% · $144K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

13 people listed on the 990.

Part VII, Section A · reportable compensation
$0Pt VII · Sec A
Paul Datillo
Director
$0Pt VII · Sec A
Jasma Ghai
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
See Digital Commerce Alliance Association executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Connects online and offline commerce for smoother transactions and growth.

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Provided by the organization

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3 programs · $696K · in their own filed words · FY2020
01

Standards and Work Groups

Clo data matching shared database organized industry participants to collaborate and design a shared database and api for matching of card-linked transactions in real time with largest conglomerates in asia. Europe data council: organized industry participants to collaborate and design a standard api for card linked offers in europe.

$237Kprogram expense
02

Forums San Francisco Organized

Cardlinx west forum: O2O commerce, beyond the shopping cart; paris forum organized: cardlinx europe forum, digital loyalty and the advantage of ai; tokyo forum organized: cardlinx asia, ai and digital advertising; washington D.C.

$230Kprogram expense
03

Cardlinx Certification Program

Certification process for members that the company and are current with the current card-linking industry standards. The certification process consists of two one-hour tests and a yearly testing fee.

$230Kprogram expense

By the numbers

The FY2020 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$733K
Ln 12
Gifts and grantsLn 1h$690K
Other incomeLn 4–11$36K
Fees for servicesLn 2g$8K
Money outPt IX
$840K
Ln 25
Programscol B$696K
Managementcol C$144K
Owns and owesPt X
$114K
net assets · Ln 32
Cash and savingsLn 1–2$140K
Total assetsLn 16$335K
LiabilitiesLn 26$221K
PeoplePt VI, VII
13
listed · VII A
PaidVII A0
Voting boardVI 1a13
IndependentVI 1b8
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$690K
Fees for servicesLn 2g$8K
Investment incomeLn 3$13
Other incomeLn 4–11$36K
Total revenueLn 12$733K
Assets in detailPt X, end of year
CashLn 1$140K
Cash and savings togetherLn 1–2$140K
Land, buildings, equipmentLn 10c$3K
Total assetsLn 16$335K
LiabilitiesLn 26$221K
Net assetsLn 32$114K
OperationsPt I, VI
EmployeesI 52
VolunteersI 632
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$138K$140K
Land, buildings, equipmentLn 10c$2K$3K
Total assetsLn 16$373K$335K
LiabilitiesLn 26$153K$221K
Net assetsLn 32$220K$114K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Other salaries and wagesLn 7$122K$111K$11K
Payroll taxesLn 10$12K$11K$1K
Management feesLn 11a$408K$367K$41K
Legal feesLn 11b$998$998
Accounting feesLn 11c$23K$23K
Other fees for servicesLn 11g$115K$94K$21K
Advertising and promotionLn 12$19K$19K
Office expensesLn 13$2K$2K
Information technologyLn 14$8K$8K
OccupancyLn 16$45K$40K$4K
TravelLn 17$9K$9K
Conferences, conventions and meetingsLn 19$27K$27K
InterestLn 20$11K$11K
Depreciation, depletion and amortizationLn 22$6K$6K
Other expenses (24a–d)Ln 24$10K$5K$5K
All other expensesLn 24e$22K$4K$17K
Total functional expensesLn 25$840K$696K$144K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2022 Latest $705K$823K−$119K−$58K 990 PDF
FY2021 $779K$832K−$53K$61K 990 PDF
FY2020 Viewing $733K$840K−$106K$114K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2020 990 (6 parts)
Part I · Summary $733,443 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,007,739$690,034
I-9 Program service revenuePrior year $40,993$7,896
I-10 Investment income$13
I-11 Other revenue$35,500
I-12 Total revenuePrior year $1,048,732$733,443
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $151,478$134,606
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $727,481$704,962
I-18 Total expensesPrior year $878,959$839,568
I-19 Revenue less expensesPrior year $169,773−$106,125
Part VI · Governance 8 of 13 board members independent, 2 to look at
VI-1a Voting members of the governing body13
VI-1b Independent voting members8
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $733,443 across 6 lines filed
VIII-1b Membership dues$690,034
VIII-1h Total contributions, gifts and grants$690,034
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $7,896$7,896
VIII-3 Investment incomeRelated to mission $13$13
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $35,500$35,500
VIII-12 Total revenueRelated to mission $43,409 · Unrelated business $0 · Excluded from tax $0$733,443
Part IX · Statement of functional expenses $839,568 across 16 lines filed
IX-7 Other salaries and wagesPrograms $111,433 · Management $10,990$122,423
IX-10 Payroll taxesPrograms $10,965 · Management $1,218$12,183
IX-11a Management feesPrograms $366,925 · Management $40,769$407,694
IX-11b Legal feesPrograms $998$998
IX-11c Accounting feesManagement $23,225$23,225
IX-11g Other fees for servicesPrograms $94,201 · Management $20,818$115,019
IX-12 Advertising and promotionPrograms $19,279$19,279
IX-13 Office expensesManagement $1,977$1,977
IX-14 Information technologyManagement $7,593$7,593
IX-16 OccupancyPrograms $40,107 · Management $4,456$44,563
IX-17 TravelPrograms $9,388$9,388
IX-19 Conferences, conventions and meetingsPrograms $27,208$27,208
IX-20 InterestManagement $10,579$10,579
IX-22 Depreciation, depletion and amortizationPrograms $6,105$6,105
IX-24 Other expenses (24a–d)Programs $4,807 · Management $4,914$9,721
IX-24e All other expensesPrograms $4,368 · Management $17,245$21,613
IX-25 Total functional expensesPrograms $695,784 · Management $143,784 · Fundraising $0$839,568
Part X · Balance sheet $335,011 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $137,824$139,588
X-4 Accounts receivableStart of year $109,410$68,200
X-10c Land, buildings and equipment, netStart of year $1,956$3,347
X-14 Intangible assetsStart of year $123,876$123,876
X-16 Total assetsStart of year $373,066$335,011
X-17 Accounts payable and accrued expensesStart of year $91,749$70,893
X-24 Unsecured notes and loans payableStart of year $61,074$150,000
X-26 Total liabilitiesStart of year $152,823$220,893
X-32 Total net assets or fund balancesStart of year $220,243$114,118
X-33 Total liabilities and net assetsStart of year $373,066$335,011
Part XI · Reconciliation of net assets $114,118 net assets at year end
XI-1 Total revenue$733,443
XI-2 Total expenses$839,568
XI-3 Revenue less expenses−$106,125
XI-4 Net assets at start of year$220,243
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$114,118

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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