The Plus Me Project activates the art of personal storytelling to build confidence in middle and high school youth. We believe everyone has a story that matters and since 2013 we have impacted over 100,000 students through out the county of los angeles

501(c)(3) charity; gifts are tax-deductible.
80¢ of each $1 spent went to programs.
Run by 200 volunteers and 17 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
5 of 5
filings with a surplus
Average surplus $83K a year · 11% of revenue · last 5 filings
Looks good: a surplus in 5 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
80%
of spending
Looks good: 80% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$101K
to officers and key staff · 11% of spending
Looks good: pay to officers and key staff is 11% of spending; 15% or less.
Pt VII · Sec A
6 mo
of spending, in cash
Looks good: 5.7 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
11
named funders · $152K
Looks good: 11 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$30K
5% of total assets
Looks good: liabilities are 5% of assets; 50% or less.
Pt X · Ln 26
Independent board members
19
of 19 voting members
Looks good: 19 of 19 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.0M
+6% vs prior year
Spent
$897K
To programs
80%
Net assets
$610K
By yearFY2021–FY2025
Revenue
$1.0M
FY2025▲ +6%
Tap a bar for its year
Revenue by fiscal year
FY2021$355K
FY2022$742K
FY2023$757K
FY2024$952K
FY2025$1.0M
Expenses
$897K
FY2025▼ -3%
Tap a bar for its year
Expenses by fiscal year
FY2021$279K
FY2022$563K
FY2023$736K
FY2024$921K
FY2025$897K
Net assets
$610K
FY2025▲ +28%
Tap a bar for its year
Net assets by fiscal year
FY2021$270K
FY2022$452K
FY2023$470K
FY2024$477K
FY2025$610K

From the FY2025 Form 990 (year ending June 2025) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in May 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

80 cents of each dollar spent went to programs.

Program services 80% · $717K Management & general 11% · $96K Fundraising 9% · $83K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

20 people listed on the 990; $101K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
Executive Director
$100,708Pt VII · Sec A
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
President
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Richard Ortiz-Reyes’s $101K as Executive Director is at the 32nd percentile of top reported officer pay among 3395 $1–10M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021
Richard Reyes—$100,960$99,895$72,395$67,291
Richard Ortiz-Reyes$100,708————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See The Plus Me Project executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Empowers youth through personal storytelling to build confidence.

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Provided by the organization

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3 programs · $552K · in their own filed words · FY2024
01

College essay support programs help students take their discovered stories from our storytellers and writers program and turn them into compelling college personal statements. We also work with students 1:1 to edit and polish their personal insight questions.

$344Kprogram expense
02

Storytellers plus me supports students with discovering the power of their own personal narratives. With the help of our customized my story matters journals, students reflect on the impact of theitr life experiences and are guided through articulating the important characters, settings, events, and lessons from their lives.

$158Kprogram expense
03

Writers plus me builds upon the work that was completed in our storytelers plus me program. Students continue to reflect on their story, but focus more attention on their writing. With help of our customized my story matters journals, students learn how to further articulate important moments from their lives and draft their stories.

$50Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 11 funders →

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$1.0M
Ln 12
Fees for servicesLn 2g$569K
Gifts and grantsLn 1h$427K
Investment incomeLn 3$10K
Money outPt IX
$897K
Ln 25
Programscol B$717K
Managementcol C$96K
Fundraisingcol D$83K
Owns and owesPt X
$610K
net assets · Ln 32
Cash and savingsLn 1–2$425K
Total assetsLn 16$640K
LiabilitiesLn 26$30K
PeoplePt VI, VII
20
listed · VII A
PaidVII A1
Voting boardVI 1a19
IndependentVI 1b19
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$427K
Fees for servicesLn 2g$569K
Investment incomeLn 3$10K
Total revenueLn 12$1.0M
Assets in detailPt X, end of year
CashLn 1$425K
SavingsLn 2$20
Cash and savings togetherLn 1–2$425K
Total assetsLn 16$640K
LiabilitiesLn 26$30K
Net assetsLn 32$610K
OperationsPt I, VI
EmployeesI 517
VolunteersI 6200
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$401K$425K
Total assetsLn 16$489K$640K
LiabilitiesLn 26$13K$30K
Net assetsLn 32$477K$610K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$101K$61K$30K$10K
Other salaries and wagesLn 7$561K$469K$36K$56K
Other employee benefitsLn 9$54K$43K$5K$5K
Payroll taxesLn 10$54K$43K$5K$5K
Professional fundraising feesLn 11e$4K$4K
Other fees for servicesLn 11g$22K$16K$5K
Advertising and promotionLn 12$8K$5K$2K$794
Office expensesLn 13$7K$5K$1K$680
OccupancyLn 16$11K$10K$1K
TravelLn 17$4K$4K
Conferences, conventions and meetingsLn 19$5K$5K
InsuranceLn 23$19K$19K
Other expenses (24a–d)Ln 24$36K$27K$8K$867
All other expensesLn 24e$12K$11K$546−$3
Total functional expensesLn 25$897K$717K$96K$83K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $1.0M$897K$109K$610K 990 PDF
FY2024 $952K$921K$31K$477K 990 PDF
FY2023 $757K$736K$21K$470K 990 PDF
FY2022 $742K$563K$179K$452K 990 PDF
FY2021 $355K$279K$76K$270K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $1,005,549 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $575,763$426,584
I-9 Program service revenuePrior year $371,198$568,885
I-10 Investment incomePrior year $5,102$10,080
I-11 Other revenue$0
I-12 Total revenuePrior year $952,063$1,005,549
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $658,950$769,973
I-16a Professional fundraising fees$3,949
I-17 Other expensesPrior year $261,649$122,962
I-18 Total expensesPrior year $920,599$896,884
I-19 Revenue less expensesPrior year $31,464$108,665
Part VI · Governance 19 of 19 board members independent, 3 to look at
VI-1a Voting members of the governing body19
VI-1b Independent voting members19
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
Part VIII · Statement of revenue $1,005,549 across 6 lines filed
VIII-1f All other contributions, gifts and grants$426,584
VIII-1h Total contributions, gifts and grants$426,584
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $568,885$568,885
VIII-3 Investment incomeRelated to mission $10,080$10,080
VIII-8 Net income from fundraising events$0
VIII-12 Total revenueRelated to mission $578,965 · Unrelated business $0 · Excluded from tax $0$1,005,549
Part IX · Statement of functional expenses $896,884 across 14 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $60,576 · Management $30,288 · Fundraising $10,096$100,960
IX-7 Other salaries and wagesPrograms $468,760 · Management $36,487 · Fundraising $56,138$561,385
IX-9 Other employee benefitsPrograms $43,192 · Management $5,399 · Fundraising $5,399$53,990
IX-10 Payroll taxesPrograms $42,910 · Management $5,364 · Fundraising $5,364$53,638
IX-11e Professional fundraising feesFundraising $3,949$3,949
IX-11g Other fees for servicesPrograms $16,268 · Management $5,425$21,693
IX-12 Advertising and promotionPrograms $4,761 · Management $2,381 · Fundraising $794$7,936
IX-13 Office expensesPrograms $4,761 · Management $1,360 · Fundraising $680$6,801
IX-16 OccupancyPrograms $9,720 · Management $1,080$10,800
IX-17 TravelPrograms $3,845$3,845
IX-19 Conferences, conventions and meetingsPrograms $5,022$5,022
IX-23 InsurancePrograms $19,296$19,296
IX-24 Other expenses (24a–d)Programs $26,991 · Management $8,105 · Fundraising $867$35,963
IX-24e All other expensesPrograms $11,063 · Management $546 · Fundraising −$3$11,606
IX-25 Total functional expensesPrograms $717,165 · Management $96,435 · Fundraising $83,284$896,884
Part X · Balance sheet $640,287 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $401,144$424,567
X-2 Savings and temporary cash investmentsStart of year $20$20
X-4 Accounts receivableStart of year $88,288$215,700
X-16 Total assetsStart of year $489,452$640,287
X-17 Accounts payable and accrued expensesStart of year $2,266$16,182
X-25 Other liabilitiesStart of year $10,466$14,047
X-26 Total liabilitiesStart of year $12,732$30,229
X-27 Net assets without donor restrictionsStart of year $476,720$610,058
X-32 Total net assets or fund balancesStart of year $476,720$610,058
X-33 Total liabilities and net assetsStart of year $489,452$640,287
Part XI · Reconciliation of net assets $610,058 net assets at year end
XI-1 Total revenue$1,005,549
XI-2 Total expenses$896,884
XI-3 Revenue less expenses$108,665
XI-4 Net assets at start of year$476,720
XI-8 Prior period adjustments$24,673
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$610,058

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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