Public Good Projects FY2021 filing

Tax-deductible

New York, NY501(c)(3)Since 2013Health CareEIN 46-2717584

To create a continuous and enduring supply of innovative media that makes the nations most complex and pressing problems easier to understand and improve the lives of americans young and old.

501(c)(3) charity; gifts are tax-deductible.
63¢ of each $1 spent went to programs.
$891K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2021 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 6
filings with a surplus
Average deficit $10K a year · under 1% of revenue · last 6 filings
Fine: a surplus in 4 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
63%
of spending
Worth a look: 63% of spending went to programs; under 65%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$891K
to officers and key staff · 16% of spending
Fine: pay to officers and key staff is 16% of spending; 15% to 20%.
Pt VII · Sec A
Cash reserves
9 mo
of spending, in cash
Looks good: 8.8 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $1.8M
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$3.3M
67% of total assets
Worth a look: liabilities are 67% of assets; over 65%.
Pt X · Ln 26
Independent board members
14
of 14 voting members
Looks good: 14 of 14 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$5.2M
+34% vs prior year
Spent
$5.6M
To programs
63%
Net assets
$1.6M
By yearFY2020–FY2025
Revenue
$5.2M
FY2021▲ +34%
Revenue by fiscal year
FY2020$3.9M
FY2021$5.2M
FY2022$9.0M
FY2023$7.8M
FY2024$9.4M
FY2025$9.6M
Expenses
$5.6M
FY2021▲ +59%
Expenses by fiscal year
FY2020$3.5M
FY2021$5.6M
FY2022$8.8M
FY2023$9.0M
FY2024$9.0M
FY2025$8.9M
Net assets
$1.6M
FY2021▼ -21%
Net assets by fiscal year
FY2020$2.1M
FY2021$1.6M
FY2022$1.8M
FY2023$625K
FY2024$982K
FY2025$1.7M

From the FY2021 Form 990 (year ending June 2021) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jun 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

63 cents of each dollar spent went to programs.

Program services 63% · $3.6M Management & general 34% · $1.9M Fundraising 2% · $134K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Who runs it and what they're paid

36 people listed on the 990; $891K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2020); the FY2021 filing did not itemize Part VII
$181,361Pt VII · Sec A
$181,361Pt VII · Sec A
Chief Program Officer
$124,780Pt VII · Sec A
Chief Program Officer
$124,780Pt VII · Sec A
VP of Communications
$101,284Pt VII · Sec A
VP of Communications
$101,284Pt VII · Sec A
Chief Operating Officer
$37,836Pt VII · Sec A
Chief Operating Officer
$37,836Pt VII · Sec A

Joseph Smyser’s $267K as CEO is at the 86th percentile of top reported officer pay among 3128 $1–10M health care nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 7 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Joseph Smyser$267,395$254,064$223,127$234,776$181,361$183,765
Polly Dong$200,742$188,740$162,814$142,800$37,836—
Jaclyn Goldbarg$197,402$177,992$150,219$142,379$124,780—
Megan Barber—$170,647$139,292$108,101——
Emily Lord—————$148,950
Jennifer Sittig——$130,914$139,832$101,284—
Yeabsira Mehari——$107,572———

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Creates media to explain complex problems and improve lives for all Americans.

Provided by the organization

This section is blank until Public Good Projects claims this page.

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2 program services account for $7.1M of program spending, described in the organization's own filed words · FY2020.
01

A healthy america campaign is an ongoing campaign that uses media messaging to solve our nations greatest health problems. A healthy america campaign delivers short messages on topics such as smoking, nutrition, physical activity and alcohol use, coordinated with on the ground efforts to prompt health changes by individuals…

$3.6Mprogram expense
02

A healthy america campaign is an ongoing campaign that uses media messaging to solve our nations greatest health problems. A healthy america campaign delivers short messages on topics such as smoking, nutrition, physical activity and alcohol use, coordinated with on the ground efforts to prompt health changes by individuals…

$3.6Mprogram expense

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Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 2 funders$1.8M

By the numbers

The FY2021 990, line by line.

1The main four
Money inPt VIII
$5.2M
Ln 12
Fees for servicesLn 2g$4.8M
Gifts and grantsLn 1h$393K
Other incomeLn 4–11$14K
Money outPt IX
$5.6M
Ln 25
Programscol B$3.6M
Managementcol C$1.9M
Fundraisingcol D$134K
Owns and owesPt X
$1.6M
net assets · Ln 32
Cash and savingsLn 1–2$4.1M
Total assetsLn 16$5.0M
LiabilitiesLn 26$3.3M
PeoplePt VI, VII
36
listed · VII A
PaidVII A8
Voting boardVI 1a14
IndependentVI 1b14
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$393K
Government grantsLn 1e$362K
Fees for servicesLn 2g$4.8M
Investment incomeLn 3$260
Other incomeLn 4–11$14K
Total revenueLn 12$5.2M
Assets in detailPt X, end of year
Cash and savings togetherLn 1–2$4.1M
Total assetsLn 16$5.0M
LiabilitiesLn 26$3.3M
Net assetsLn 32$1.6M
OperationsPt I, VI
EmployeesI 539
VolunteersI 614
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $9.6M$8.9M$717K$1.7M 990 PDF
FY2024 $9.4M$9.0M$357K$982K 990 PDF
FY2023 $7.8M$9.0M−$1.2M$625K 990 PDF
FY2022 $9.0M$8.8M$190K$1.8M 990 PDF
FY2021 Viewing $5.2M$5.6M−$440K$1.6M 990 PDF
FY2020 $3.9M$3.5M$321K$2.1M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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