Connects pregnant women with life-affirming resources, medical care, and financial assistance across America through a 24/7 digital platform to help them choose life.
Connects pregnant women with life-affirming resources, medical care, and financial assistance across America through a 24/7 digital platform to help them choose life.
For fiscal year 2020 it reported $7.7M in revenue, $8.0M in expenses, and $2.6M in net assets.Pt I
Where the money goes · FY2020
Total revenue
$7.7M
Pt VIII · Ln 12
Total expenses
$8.0M
Pt IX · Ln 25
Net assets
$2.6M
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): −$242K
Where spending went · Part IX cols B–D
72%
15%
13%
Program services $0.72 Management & general $0.15 Fundraising $0.13
Program efficiency
72%
of spending reaches programs
Operating runway
3.0mo
months of highly liquid reserves at operating expense rate
Surplus margin
-3%
revenue over expenses, this year
Summary of the Filing
Part I · fiscal year 2020 · Form 990
Revenue
$7.7M
FY2020
$8.9M$4.4M$0
FY2020FY2025
Expenses
$8.0M
FY2020
$8.6M$4.3M$0
FY2020FY2025
Total assets
$3.9M
FY2020
$4.5M$2.3M$0
FY2020FY2025
Total liabilities
$1.3M
FY2020
$1.3M$654K$0
FY2020FY2025
Total revenue
$7.7M
Pt VIII · Ln 12
Total expenses
$8.0M
Pt IX · Ln 25
Net assets
$2.6M
Pt X · Ln 32
Revenue less expensesPt I · Ln 19−$242K
Total assetsPt X · Ln 16$3.9M
Program-expense ratioPt IX · col B72%
Voting members of governing bodyPt I · Ln 36
Independent voting membersPt I · Ln 45
Mission & Programs · Part III
Where the work happens
3 program services account for $5.4M of program spending, described in the organization's own filed words · FY2020.
01
Partnering with Pregnancy Resource Centers to Empower Women to Choose Life for Their BabiesA woman facing an unplanned pregnancy is not always presented with the full range of options available to her. That's why mobile medical units - Stork Buses - are so important.
$2.9Mprogram expense
02
Due to COVID-19, we had to cut back on in-person events.We started the year with the third annual Stork Ball held at the Ronald Reagan Building located in Washington D.C. Former White House Secretary, Sarah Huckabee Sanders and State Senator of Lousiana, Katrina Jackson were guest speakers.
$1.5Mprogram expense
03
Awareness Impact 2020
2020 began with a goal of building on and improving our reach over 2019. COVID-19 changed our process and focus from more in person interaction to increasing our online presence and reach through various forms of new media content including videos, blogs, and social media engagement.
Diane Ferraro’s $179K as Chief Executive Officer
is at the 65th percentile of top reported officer pay among 3116 $1–10M health care nonprofits.
Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
Individual Thomas Kim · Reported title COO and Interim CEO · Highest reported compensation $169K · Total expenses $8.0M
2%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $2.6M · Total expenses $8.0M
32%
Fundraising vendors
Fundraiser cost ratio
Paid to fundraisers $250K · Gross raised $582K
43%
Peer comparison
Same NTEE category, revenue band, and state where available. Descriptive — not a grade.
Metric
This org
Peer median
Percentile
Program ratio
72%
—
—
Overhead ratio
15%
—
—
Fundraising cost ratio
11%
—
—
Legal fee ratio
1%
—
—
Accounting fee ratio
0%
—
—
Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.
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Sources
Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2020IRS
Classification, formation year, addressIRS Business Master File
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