NALINIKIDS, INC. TEACHES KIDS THE VALUE OF PHYSICAL AND EMOTIONAL FITNESS. See schedule O for full mission statement.

501(c)(3) charity; gifts are tax-deductible.
88¢ of each $1 spent went to programs.
$49K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

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FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 5
filings with a surplus
Average deficit $45K a year · 13% of revenue · last 5 filings
Concern: a surplus in 2 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
88%
of spending
Looks good: 88% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$49K
to officers and key staff · 18% of spending
Fine: pay to officers and key staff is 18% of spending; 15% to 20%.
Pt VII · Sec A
11 mo
of spending, in cash
Looks good: 10.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $6K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$6K
2% of total assets
Looks good: liabilities are 2% of assets; 50% or less.
Pt X · Ln 26
Independent board members
3
of 5 voting members
Looks good: 3 of 5 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$474K
×11 vs prior year
Spent
$270K
To programs
88%
Net assets
$234K
By yearFY2020–FY2025
Revenue
$474K
FY2024▲ ×11
Tap a bar for its year
Revenue by fiscal year
FY2020$805K
FY2021$281K
FY2022$37K
FY2023$44K
FY2024$474K
FY2025$122K
Expenses
$270K
FY2024▼ -25%
Tap a bar for its year
Expenses by fiscal year
FY2020$516K
FY2021$538K
FY2022$362K
FY2023Not on file
FY2024$270K
FY2025$257K
Net assets
$234K
FY2024▲ +686%
Tap a bar for its year
Net assets by fiscal year
FY2020$926K
FY2021$669K
FY2022$344K
FY2023$30K
FY2024$234K
FY2025$99K

From the FY2024 Form 990 · see the original

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You’re viewing the FY2024 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Mar 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

88 cents of each dollar spent went to programs.

Program services 88% · $238K Management & general 9% · $24K Fundraising 3% · $8K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

5 people listed on the 990; $49K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$49,466Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A

Rupa P Mehta’s $75K as Executive Director is at the 66th percentile of top reported officer pay among 2168 $100K–1M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Rupa P Mehta$75,000$49,466$133,846$125,842$139,231$112,623

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Teaches children the value of physical and emotional fitness.

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Provided by the organization

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1 program · $238K · in their own filed words · FY2024
01

In 2023, NaliniKIDS founder Rupa Mehta was selected to share the organization's philosophy and WORD Workouts program implementation at the SXSW EDU thought leadership conference. Separately, we ideated and began production on our first early childhood program, finalizing and publishing the foundational text, OOPA'S World of Words, and…

$238Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 2 funders$6K

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$474K
Ln 12
Gifts and grantsLn 1h$361K
Fees for servicesLn 2g$114K
Money outPt IX
$270K
Ln 25
Programscol B$238K
Managementcol C$24K
Fundraisingcol D$8K
Owns and owesPt X
$234K
net assets · Ln 32
Cash and savingsLn 1–2$239K
Total assetsLn 16$240K
LiabilitiesLn 26$6K
PeoplePt VI, VII
5
listed · VII A
PaidVII A1
Voting boardVI 1a5
IndependentVI 1b3
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$361K
Fundraising eventsLn 1c$89K
Fees for servicesLn 2g$114K
Gains on assetsLn 7$0
Total revenueLn 12$474K
Assets in detailPt X, end of year
CashLn 1$239K
SavingsLn 2$342
Cash and savings togetherLn 1–2$239K
InvestmentsLn 11–13$0
Land, buildings, equipmentLn 10c$0
Other assetsLn 15$0
Total assetsLn 16$240K
LiabilitiesLn 26$6K
Net assetsLn 32$234K
OperationsPt I, VI
EmployeesI 53
VolunteersI 63
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$28K$239K
InvestmentsLn 11–13$0$0
Land, buildings, equipmentLn 10c$5K$0
Total assetsLn 16$33K$240K
LiabilitiesLn 26$4K$6K
Net assetsLn 32$30K$234K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$0
Grants to domestic individualsLn 2$0
Grants and assistance to foreign recipientsLn 3$0
Benefits paid to or for membersLn 4$0
Pay of current officers, directors and key staffLn 5$49K$35K$10K$5K
Pay of disqualified personsLn 6$0
Other salaries and wagesLn 7$56K$56K
Pension plan contributionsLn 8$0
Other employee benefitsLn 9$37K$32K$3K$2K
Payroll taxesLn 10$8K$7K$740$412
Management feesLn 11a$0
Legal feesLn 11b$1K$1K
Accounting feesLn 11c$2K$2K
Lobbying feesLn 11d$0
Professional fundraising feesLn 11e$0
Investment management feesLn 11f$0
Other fees for servicesLn 11g$29K$29K
Advertising and promotionLn 12$37K$37K
Office expensesLn 13$13K$11K$1K$631
Information technologyLn 14$8K$8K
RoyaltiesLn 15$15K$15K
OccupancyLn 16$0
TravelLn 17$6K$6K
Travel and entertainment for public officialsLn 18$0
Conferences, conventions and meetingsLn 19$0
InterestLn 20$0
Payments to affiliatesLn 21$0
Depreciation, depletion and amortizationLn 22$5K$5K
InsuranceLn 23$4K$3K$317$176
Other expenses (24a–d)Ln 24$653$653
Total functional expensesLn 25$270K$238K$24K$8K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $122K$257K−$135K$99K 990 PDF
FY2024 Viewing $474K$270K$204K$234K 990 PDF
FY2023 $44K$30K 990 PDF
FY2022 $37K$362K−$325K$344K 990 PDF
FY2021 $281K$538K−$257K$669K 990 PDF
FY2020 $805K$516K$289K$926K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $474,222 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $18,157$360,676
I-9 Program service revenuePrior year $25,395$113,546
I-10 Investment incomePrior year $31$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $43,583$474,222
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $246,078$150,569
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $111,795$119,605
I-18 Total expensesPrior year $357,873$270,174
I-19 Revenue less expensesPrior year −$314,290$204,048
Part VI · Governance 3 of 5 board members independent, 1 to look at
VI-1a Voting members of the governing body5
VI-1b Independent voting members3
VI-2 Family or business relationship among officers or directorsYes
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $474,222 across 9 lines filed
VIII-1c Fundraising events$88,800
VIII-1f All other contributions, gifts and grants$271,876
VIII-1h Total contributions, gifts and grants$360,676
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $113,546$113,546
VIII-3 Investment income$0
VIII-5 Royalties$0
VIII-6 Net rental income or loss$0
VIII-7 Net gain or loss on sales of assets$0
VIII-12 Total revenueRelated to mission $113,546$474,222
Part IX · Statement of functional expenses $270,174 across 30 lines filed
IX-1 Grants to domestic organizations$0
IX-2 Grants to domestic individuals$0
IX-3 Grants and assistance to foreign recipients$0
IX-4 Benefits paid to or for members$0
IX-5 Pay of current officers, directors and key staffPrograms $34,626 · Management $9,893 · Fundraising $4,947$49,466
IX-6 Pay of disqualified persons$0
IX-7 Other salaries and wagesPrograms $55,569$55,569
IX-8 Pension plan contributions$0
IX-9 Other employee benefitsPrograms $32,080 · Management $3,357 · Fundraising $1,865$37,302
IX-10 Payroll taxesPrograms $7,080 · Management $740 · Fundraising $412$8,232
IX-11a Management fees$0
IX-11b Legal feesManagement $1,183$1,183
IX-11c Accounting feesManagement $1,960$1,960
IX-11d Lobbying fees$0
IX-11f Investment management fees$0
IX-11g Other fees for servicesPrograms $28,704$28,704
IX-12 Advertising and promotionPrograms $37,266$37,266
IX-13 Office expensesPrograms $10,853 · Management $1,136 · Fundraising $631$12,620
IX-14 Information technologyPrograms $7,820$7,820
IX-15 RoyaltiesPrograms $15,248$15,248
IX-16 Occupancy$0
IX-17 TravelPrograms $5,973$5,973
IX-18 Travel and entertainment for public officials$0
IX-19 Conferences, conventions and meetings$0
IX-20 Interest$0
IX-21 Payments to affiliates$0
IX-22 Depreciation, depletion and amortizationManagement $4,653$4,653
IX-23 InsurancePrograms $3,032 · Management $317 · Fundraising $176$3,525
IX-24 Other expenses (24a–d)Management $653$653
IX-25 Total functional expensesPrograms $238,251 · Management $23,892 · Fundraising $8,031$270,174
Part X · Balance sheet $239,611 assets, 24 lines filed
X-1 Cash, non-interest-bearingStart of year $23,834$238,538
X-2 Savings and temporary cash investmentsStart of year $4,222$342
X-3 Pledges and grants receivableStart of year $0$0
X-4 Accounts receivableStart of year $0$0
X-8 Inventories for sale or useStart of year $731$731
X-9 Prepaid expenses and deferred chargesStart of year $0$0
X-10c Land, buildings and equipment, netStart of year $4,654$0
X-11 Publicly traded securitiesStart of year $0$0
X-12 Other securitiesStart of year $0$0
X-13 Program-related investmentsStart of year $0$0
X-14 Intangible assetsStart of year $0$0
X-15 Other assetsStart of year $0$0
X-16 Total assetsStart of year $33,441$239,611
X-17 Accounts payable and accrued expensesStart of year $3,713$5,835
X-18 Grants payableStart of year $0$0
X-19 Deferred revenueStart of year $0$0
X-20 Tax-exempt bond liabilitiesStart of year $0$0
X-24 Unsecured notes and loans payableStart of year $0$0
X-25 Other liabilitiesStart of year $0$0
X-26 Total liabilitiesStart of year $3,713$5,835
X-27 Net assets without donor restrictionsStart of year $29,728$233,776
X-28 Net assets with donor restrictionsStart of year $0$0
X-32 Total net assets or fund balancesStart of year $29,728$233,776
X-33 Total liabilities and net assetsStart of year $33,441$239,611
Part XI · Reconciliation of net assets $233,776 net assets at year end
XI-1 Total revenue$474,222
XI-2 Total expenses$270,174
XI-3 Revenue less expenses$204,048
XI-4 Net assets at start of year$29,728
XI-10 Net assets at end of year$233,776

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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