Action Now INC EIN 45-4083809

Action Now INC

EIN  45-4083809 Membership association Houston, TX Founded 2011
Form 990 (PDF) Compare with another nonprofit →
Verified accurate 7/22/26 · see original filing: IRS
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Size
$10–100M
What they do
Corrects systemic failures with evidence-based solutions to address pressing US problems.
Leadership
Kelli Rhee · President and CEO
Money in and out
$19.1M revenue, $18.0M expenses
Bottom line
+6% operating surplus

Corrects systemic failures with evidence-based solutions to address pressing US problems. For fiscal year 2025 it reported $19.1M in revenue, $18.0M in expenses, and $4.4M in net assets.Pt I

Membership & operating revenue · FY2025
Total revenue
$19.1M
Pt VIII · Ln 12
Total expenses
$18.0M
Pt IX · Ln 25
Net assets
$4.4M
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $1.1M
Where spending went · Part IX cols B–D
Program services $1.00 Management & general $0.00
Operating surplus
+6%
revenue over expenses▲ +878% vs prior filing year
Earned revenue
0%
of revenue from program services & dues
Program spending
100%
of expenses reach member services0% vs prior filing year

Summary of the Filing

Part I · fiscal year 2025 · Form 990
Revenue
$19.1M
FY2025▲ +73%
Expenses
$18.0M
FY2025▲ +64%
Total assets
$4.4M
FY2025▲ +34%
Total liabilities
$0
FY2025
Total revenue
$19.1M
Pt VIII · Ln 12
Total expenses
$18.0M
Pt IX · Ln 25
Net assets
$4.4M
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$1.1M
Total assetsPt X · Ln 16$4.4M
Program-expense ratioPt IX · col B100%
Voting members of governing bodyPt I · Ln 34
Independent voting membersPt I · Ln 42
Mission & Programs · Part III

Where the work happens

1 program service account for $18.0M of program spending, described in the organization's own filed words · FY2025.
01

Action now, inc. Invests in evidence-based solutions that maximize opportunity and minimize injustice. Action now, inc. Invests in sustainable change, building it from the ground up based on research, deep thinking, and a strong foundation of evidence to drive public conversation, craft policy, and inspire action through education and…

$18.0Mprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CAction Now INC
EINHdr · item D45-4083809
Principal addressHdr · item CHouston, TX
WebsiteHdr · item Jnone reported
Year of formationHdr · item L2011
State of legal domicileHdr · item MTX
Exempt statusHdr · item I501(c)(4) · active
NTEE classificationIRS BMFCivil Rights & Advocacy (R01)
Ruling yearIRS BMFFeb 2013

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a4
Independent voting membersPt VI · Ln 1b2
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14Yes
CEO/top-official compensation independently reviewedPt VI · Ln 15aNo
Family or business relationships among officers/directorsPt VI · Ln 2Yes

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
President and CEO
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
See Action Now INC executive salaries →

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Statement of Revenue

Part VIII
Contributions & grants$19.0M · 99%
Investment income$104K · 1%
Contributions & grants99%$19.0M
Investment income1%$104K
Total revenueLn 12$19.1M

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $1.00 Management & general $0.00
Program services100%$18.0M
Management & general$9K
Total functional expensesLn 25$18.0M

Balance Sheet

Part X · end of year
CashLn 1$1.9M
Total assetsLn 16$4.4M
Total liabilitiesLn 26$0
Total net assetsLn 32$4.4M
Months of cash on handcomputed1.3

Financial Metrics

Form 990 · FY2025 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $4.4M · Operating expenses/yr $18.0M
3.0 months
Where the money goes
Program services
Program services $18.0M · Total expenses $18.0M
100%
Management & General
Management & general $9K · Total expenses $18.0M
0%
Fundraising
Fundraising $0 · Total expenses $18.0M
0%
Cost to raise $1
Fundraising expense (3-yr avg) $0 · Solicited contributions (3-yr avg) $11.2M
Solicited contributions below reporting floor
Where the money comes from
Contribution dependence
Contributions & grants $19.0M · Total revenue $19.1M
99%
Government reliance
Government grants — · Total revenue $19.1M
Earned-income share
Program service revenue $0 · Total revenue $19.1M
0%
Investment reliance
Investment income $104K · Total revenue $19.1M
+1%
Program self-sufficiency
Program service revenue $0 · Total expenses $18.0M
0%
Growth & trend
Revenue growth (YoY)
This year $19.1M · Prior year $11.0M
+73%
Net-asset trend (YoY)
End of year $4.4M · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $19.1M · Expenses $18.0M
+6%
Liabilities-to-Assets
Total liabilities — · Total assets $4.4M
Net-asset ratio
Net assets $4.4M · Total assets $4.4M
100%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) $2.5M · Total assets (Pt X, ln 16) $4.4M
57%
People & payroll
Highest Reported Total Compensation
Individual Kelli Rhee · Reported title PRESIDENT AND CEO · Highest reported compensation $0 · Total expenses $18.0M
0%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) — · Total expenses $18.0M
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 100%
Overhead ratio 0%
Revenue growth 73%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · this organization's grantmaking
Grants paid · 167 grants · $44.2M · 2021–2025
Patients for Affordable Drugs NowDC · FY2025$1,750,000
Greater Greater Washington INCDC · FY2025$945,198
US Market InstituteFY2025$698,000
Othram INCFY2025$556,895
Farella Braun Martel LLPFY2025$549,477
Vox Media LLCFY2025$522,044
Open New York INCDE · FY2025$500,000
Abundant Housing Ma INCMA · FY2025$412,800
Co2efficient LLCFY2025$407,500
Vera Action INCNY · FY2025$400,000
Urban Phoenix Project NetworkAZ · FY2025$400,000
Fwd US INCDC · FY2025$400,000
Centennial State ProsperityCO · FY2025$387,446
Texans for HousingFY2025$350,000
Public Private Strategies LLCFY2025$350,000
Neighbors for More NeighborsMN · FY2025$325,000
See all 167 grants →

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2025 (Latest)$19.1M revenue · viewing · ⤓ 990 PDF
FY2024$11.0M revenue · ⤓ 990 PDF
FY2023$3.6M revenue · ⤓ 990 PDF
FY2022$13.6M revenue · ⤓ 990 PDF
FY2021$1.9M revenue · ⤓ 990 PDF
FY2020$188 revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
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