We Players EIN 45-4054832

We Players

EIN  45-4054832 Public charity (501(c)(3)) San Francisco, CA
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Size
$100K–1M
What they do
Stages plays in historic locations, awakening senses and encouraging curiosity.
Leadership
Ava Roy · Artistic Director · $55K
Money in and out
$368K revenue, $339K expenses
Bottom line
40% program efficiency

Stages plays in historic locations, awakening senses and encouraging curiosity. For fiscal year 2024 it reported $368K in revenue, $339K in expenses, and $420K in net assets.Pt I

Where the money goes · FY2024
Total revenue
$368K
Pt VIII · Ln 12
Total expenses
$339K
Pt IX · Ln 25
Net assets
$420K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $29K
Where spending went · Part IX cols B–D
Program services $0.40 Management & general $0.46 Fundraising $0.14
Program efficiency
40%
of spending reaches programs▼ -21% vs prior filing year
Operating runway
14.6mo
months of highly liquid reserves at operating expense rate▼ -12% vs prior filing year
Surplus margin
+8%
revenue over expenses, this year▼ -71% vs prior filing year

Summary of the Filing

Part I · fiscal year 2024 · Form 990
Revenue
$368K
FY2024▼ -6%
Expenses
$339K
FY2024▲ +20%
Total assets
$424K
FY2024▲ +7%
Total liabilities
$4K
FY2024▼ -27%
Total revenue
$368K
Pt VIII · Ln 12
Total expenses
$339K
Pt IX · Ln 25
Net assets
$420K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$29K
Total assetsPt X · Ln 16$424K
Program-expense ratioPt IX · col B40%
Voting members of governing bodyPt I · Ln 39
Independent voting membersPt I · Ln 48
Mission & Programs · Part III

Where the work happens

3 program services account for $127K of program spending, described in the organization's own filed words · FY2024.
01

The Alice performance was a jubilant and joyous adventure through a little-known stretch of Golden Gate Park. The audience followed the heroine through the whimsical world of wonderland and heard a bit of wonderland wisdom. The total number for the audience was 1710 people.

$119Kprogram expense
02

Mother Lear is an award-winning play and film about a mother with dementia who communicates with her caretaker daughter using only the text of King Lear as the two struggle with aging love and their own balance of power.

$5Kprogram expense
03

Psychopomp was a walk with the gods along the Great Highway. Enter the land of in-between for ritual action as a means of collective healing. It was a celebration of the Great Highway park pilot program where 2 miles of highway were closed to vehicles from Friday through Sunday and transformed into a one of a kind park.

$3Kprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CWe Players
EINHdr · item D45-4054832
Principal addressHdr · item CSan Francisco, CA
WebsiteHdr · item Jweplayers.org
Year of formationHdr · item Lpending
State of legal domicileHdr · item MCA
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFArts & Culture (A20)
Ruling yearIRS BMFMay 2012

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a9
Independent voting membersPt VI · Ln 1b8
Conflict-of-interest policyPt VI · Ln 12aNo
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aNo
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
Artistic Director
$55,000Pt VII · Sec A
Associate Producer
$45,000Pt VII · Sec A
Office Manager
$25,250Pt VII · Sec A
President Board Member
$0Pt VII · Sec A
Vice President Board Member
$0Pt VII · Sec A
Secretary Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Ava Roy’s $55K as Artistic Director is at the 50th percentile of top reported officer pay among 2213 $100K–1M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Ava Roy$55,000$50,500$45,833$45,833$43,333
Brittany Lauer$45,000$40,500$40,000$40,000$40,000
Stacy Davis$25,250$24,955$22,212$21,327$17,843

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Statement of Revenue

Part VIII
Contributions & grants$277K · 75%
Program service revenue$88K · 24%
Other revenue$3K · 1%
Contributions & grants75%$277K
Program service revenue24%$88K
Other revenue1%$3K
Investment income$1
— government grantsLn 1e$32K
Total revenueLn 12$368K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.40 Management & general $0.46 Fundraising $0.14
Program services40%$137K
Management & general46%$155K
Fundraising14%$47K
Total functional expensesLn 25$339K

Balance Sheet

Part X · end of year
CashLn 1$412K
Total assetsLn 16$424K
Total liabilitiesLn 26$4K
Total net assetsLn 32$420K
Months of cash on handcomputed14.6

Financial Metrics

Form 990 · FY2024 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $412K · Operating expenses/yr $339K
14.6 months
Where the money goes
Program services
Program services $137K · Total expenses $339K
40%
Management & General
Management & general $155K · Total expenses $339K
46%
Fundraising
Fundraising $47K · Total expenses $339K
14%
Cost to raise $1
Fundraising expense (3-yr avg) $44K · Solicited contributions (3-yr avg) $208K
$0.21 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $277K · Total revenue $368K
75%
Government reliance
Government grants $32K · Total revenue $368K
9%
Earned-income share
Program service revenue $88K · Total revenue $368K
24%
Investment reliance
Investment income $1 · Total revenue $368K
0%
Program self-sufficiency
Program service revenue $88K · Total expenses $339K
26%
Growth & trend
Revenue growth (YoY)
This year $368K · Prior year $390K
-6%
Revenue CAGR
FY2020 $213K · FY2024 $368K
+15%
Net-asset trend (YoY)
End of year $420K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $368K · Expenses $339K
+8%
Liabilities-to-Assets
Total liabilities — · Total assets $424K
Net-asset ratio
Net assets $420K · Total assets $424K
99%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) $0 · Other securities (Pt X, ln 12) $0 · Total assets (Pt X, ln 16) $424K
0%
People & payroll
Highest Reported Total Compensation
Individual Ava Roy · Reported title Artistic Director · Highest reported compensation $55K · Total expenses $339K
16%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $142K · Total expenses $339K
42%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 40%
Overhead ratio 46%
Fundraising cost ratio 17%
Revenue growth -6%
Investment management fee ratio 0%
Legal fee ratio 0%
Accounting fee ratio 0%
Fundraising fee ratio 0%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 4 funders →

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2024 (Latest)$368K revenue · viewing · ⤓ 990 PDF
FY2023$390K revenue · ⤓ 990 PDF
FY2022$282K revenue · ⤓ 990 PDF
FY2021$345K revenue · ⤓ 990 PDF
FY2020$213K revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2024IRS
Classification, formation year, addressIRS Business Master File
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