Creative Pinellas is the designated local arts agency for Pinellas county, supporting regional artists, arts organizations, and arts tourism. We are an indispensable resource and arts advocate for the entire county and offer services and programs to promote and support the arts.

501(c)(3) charity; gifts are tax-deductible.
86¢ of each $1 spent went to programs.
Run by 34 volunteers.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 6
filings with a surplus
Average deficit $18K a year · 1% of revenue · last 6 filings
Concern: a surplus in 2 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
86%
of spending
Looks good: 86% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$65K
to officers and key staff · 5% of spending
Looks good: pay to officers and key staff is 5% of spending; 15% or less.
Pt VII · Sec A
4 mo
of spending, in cash
Looks good: 3.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
3
named funders · $35K
Looks good: 3 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$53K
11% of total assets
Looks good: liabilities are 11% of assets; 50% or less.
Pt X · Ln 26
Independent board members
19
of 19 voting members
Looks good: 19 of 19 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.4M
-7% vs prior year
Spent
$1.4M
To programs
86%
Net assets
$417K
By yearFY2020–FY2025
Revenue
$1.4M
FY2025▼ -7%
Tap a bar for its year
Revenue by fiscal year
FY2020$1.3M
FY2021$1.1M
FY2022$1.5M
FY2023$1.7M
FY2024$1.5M
FY2025$1.4M
Expenses
$1.4M
FY2025▼ -15%
Tap a bar for its year
Expenses by fiscal year
FY2020$955K
FY2021$1.2M
FY2022$1.7M
FY2023$1.8M
FY2024$1.6M
FY2025$1.4M
Net assets
$417K
FY2025▲ +4%
Tap a bar for its year
Net assets by fiscal year
FY2020$855K
FY2021$764K
FY2022$557K
FY2023$515K
FY2024$402K
FY2025$417K

From the FY2025 Form 990 (year ending September 2025) · figures checked against the IRS filing · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Aug 2012.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

86 cents of each dollar spent went to programs.

Program services 86% · $1.2M Management & general 14% · $190K Fundraising 1% · $8K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

20 people listed on the 990; $65K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
$65,027Pt VII · Sec A
President
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Ex-Officio Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Margaret Murray’s $65K as CEO is at the 9th percentile of top reported officer pay among 3869 $1–10M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Barbara St Clair——$123,532$113,819$112,613$112,613
Margaret Murray$65,027$120,945————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Creative Pinellas Incorporated executive salaries →

On this list? Claim this org

Something off? Claim to add context

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Fosters a vibrant arts community and cultural destination in Pinellas County.

Questions for Creative Pinellas Incorporated

Tap to ask. Creative Pinellas Incorporated sees how many people are interested.

Your first name shows with your question. Creative Pinellas Incorporated answers here, for everyone.

Provided by the organization

Know this org? Add your story

3 programs · $1.2M · in their own filed words · FY2024
01

Our programs to serve visitors and residents included grants for professional artists, hurricane relief funding for artists and cultural institutions, and a collaborative effort with the tourism agency board to utilize artists to promote pinellas county after hurricanes helene and milton.

$942Kprogram expense
02

Our digital presence and publications provide in-depth arts and artist explorations and event coverage. For our tourism partners, and we began the creation of a tourism development event featuring a countywide celebration of artists and cultural institutions. This month-long activation of art experiences includes a ST.

$141Kprogram expense
03

We curated exhibits year-round in our 10,000 square foot gallery space where we offer free programming by renowned artists, pinellas county professional artists, emerging artists, community arts organizations, and by performing artists.

$94Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
Total grants receivedfrom 3 funders$35K
See all 3 funders →
Grants paid · 52 grants · $1.4M · 2019–2024
Unitemized GrantFY2024$193,791
Jack's Signs & DesignsFY2024$12,072
Arts Center Association INCFL · FY2024$10,400
Gulf Beach Art Center INCFL · FY2024$8,760
Unitemized GrantFY2023$158,757
Arts Center Association INCFL · FY2023$15,480
Gulf Beach Art Center INCFL · FY2023$10,140
Jack's Signs & DesignsFY2023$9,243
Unitemized GrantFY2022$105,757
Arts Center Association INCFL · FY2022$28,298
Freefall Theatre INCFL · FY2022$25,000
Creative Clay INCFL · FY2022$25,000
See all 52 grants →

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$1.4M
Ln 12
Gifts and grantsLn 1h$1.3M
Other incomeLn 4–11$42K
Investment incomeLn 3$7K
Money outPt IX
$1.4M
Ln 25
Programscol B$1.2M
Managementcol C$190K
Fundraisingcol D$8K
Owns and owesPt X
$417K
net assets · Ln 32
Cash and savingsLn 1–2$412K
Total assetsLn 16$471K
LiabilitiesLn 26$53K
PeoplePt VI, VII
20
listed · VII A
PaidVII A1
Voting boardVI 1a19
IndependentVI 1b19
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.3M
Government grantsLn 1e$1.3M
Fundraising eventsLn 1c$24K
Investment incomeLn 3$7K
Other incomeLn 4–11$42K
Total revenueLn 12$1.4M
Assets in detailPt X, end of year
CashLn 1$412K
Cash and savings togetherLn 1–2$412K
Land, buildings, equipmentLn 10c$0
Total assetsLn 16$471K
LiabilitiesLn 26$53K
Net assetsLn 32$417K
OperationsPt I, VI
EmployeesI 50
VolunteersI 634
Fiscal year endsHeaderSeptember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$465K$412K
Land, buildings, equipmentLn 10c$1K$0
Total assetsLn 16$524K$471K
LiabilitiesLn 26$121K$53K
Net assetsLn 32$402K$417K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$98K$98K
Grants to domestic individualsLn 2$194K$194K
Pay of current officers, directors and key staffLn 5$65K$52K$12K$715
Other salaries and wagesLn 7$500K$400K$95K$6K
Other employee benefitsLn 9$54K$44K$10K$599
Payroll taxesLn 10$49K$39K$9K$543
Accounting feesLn 11c$37K$37K
Advertising and promotionLn 12$26K$26K
Information technologyLn 14$37K$35K$2K
InsuranceLn 23$29K$21K$7K
Other expenses (24a–d)Ln 24$210K$210K
All other expensesLn 24e$75K$57K$17K$295
Total functional expensesLn 25$1.4M$1.2M$190K$8K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $1.4M$1.4M$15K$417K 990 PDF
FY2024 $1.5M$1.6M−$113K$402K 990 PDF
FY2023 $1.7M$1.8M−$42K$515K 990 PDF
FY2022 $1.5M$1.7M−$207K$557K 990 PDF
FY2021 $1.1M$1.2M−$95K$764K 990 PDF
FY2020 $1.3M$955K$335K$855K 990 PDF

More to add? Claim this org

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $1,390,276 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,425,524$1,341,942
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $9,012$6,722
I-11 Other revenuePrior year $63,446$41,612
I-12 Total revenuePrior year $1,497,982$1,390,276
I-13 Grants and similar amounts paidPrior year $313,583$292,280
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $678,367$668,818
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $618,620$414,103
I-18 Total expensesPrior year $1,610,570$1,375,201
I-19 Revenue less expensesPrior year −$112,588$15,075
Part VI · Governance 19 of 19 board members independent, 2 to look at
VI-1a Voting members of the governing body19
VI-1b Independent voting members19
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,390,276 across 8 lines filed
VIII-1c Fundraising events$24,402
VIII-1e Government grants$1,272,035
VIII-1f All other contributions, gifts and grants$45,505
VIII-1h Total contributions, gifts and grants$1,341,942
VIII-3 Investment incomeExcluded from tax $6,722$6,722
VIII-8 Net income from fundraising eventsExcluded from tax $35,268$35,268
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $6,344$6,344
VIII-12 Total revenueRelated to mission $6,344 · Unrelated business $0 · Excluded from tax $41,990$1,390,276
Part IX · Statement of functional expenses $1,375,201 across 12 lines filed
IX-1 Grants to domestic organizationsPrograms $98,489$98,489
IX-2 Grants to domestic individualsPrograms $193,791$193,791
IX-5 Pay of current officers, directors and key staffPrograms $52,022 · Management $12,290 · Fundraising $715$65,027
IX-7 Other salaries and wagesPrograms $400,019 · Management $94,505 · Fundraising $5,501$500,025
IX-9 Other employee benefitsPrograms $43,550 · Management $10,289 · Fundraising $599$54,438
IX-10 Payroll taxesPrograms $39,462 · Management $9,323 · Fundraising $543$49,328
IX-11c Accounting feesManagement $37,440$37,440
IX-12 Advertising and promotionPrograms $26,394$26,394
IX-14 Information technologyPrograms $35,231 · Management $1,854$37,085
IX-23 InsurancePrograms $21,403 · Management $7,134$28,537
IX-24 Other expenses (24a–d)Programs $210,102$210,102
IX-24e All other expensesPrograms $57,454 · Management $16,796 · Fundraising $295$74,545
IX-25 Total functional expensesPrograms $1,177,917 · Management $189,631 · Fundraising $7,653$1,375,201
Part X · Balance sheet $470,594 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $465,199$411,941
X-3 Pledges and grants receivableStart of year $47,494$49,000
X-9 Prepaid expenses and deferred chargesStart of year $9,653$9,653
X-10c Land, buildings and equipment, netStart of year $1,400$0
X-16 Total assetsStart of year $523,746$470,594
X-17 Accounts payable and accrued expensesStart of year $121,431$53,204
X-26 Total liabilitiesStart of year $121,431$53,204
X-27 Net assets without donor restrictionsStart of year $360,578$400,687
X-28 Net assets with donor restrictionsStart of year $41,737$16,703
X-32 Total net assets or fund balancesStart of year $402,315$417,390
X-33 Total liabilities and net assetsStart of year $523,746$470,594
Part XI · Reconciliation of net assets $417,390 net assets at year end
XI-1 Total revenue$1,390,276
XI-2 Total expenses$1,375,201
XI-3 Revenue less expenses$15,075
XI-4 Net assets at start of year$402,315
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$417,390

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

Similar organizations you could support · Compare with another nonprofit

Names, privacy, and removal requests More

The names, titles, and compensation shown on this page are reproduced from IRS Form 990 filings, which are public records.

Philanthropy.org does not alter the content of those filings. All information appears exactly as reported by the filing organization for the tax year shown.

We publish only information contained in the public IRS filing — and less than the filing contains. Our profile pages do not display street addresses, telephone numbers, personal email addresses, or other personal contact information, even where the filing includes them.

Many people share the same name. A name shown on this page reflects only what one organization reported in one IRS filing for one tax year. It should not be interpreted as identifying any other individual with the same or a similar name.

If you are no longer affiliated with the organization, your name will generally stop appearing in future IRS filings once the organization no longer reports you. Pages for tax years in which you were reported remain published because those filings remain part of the public record.

Philanthropy.org does not alter or remove IRS filing records. Removing a page from this website would not remove the underlying IRS filing, which remains publicly available from the IRS and other publishers of the same information.

If you believe the IRS filing itself is inaccurate, corrections must be made by the filing organization or the IRS directly.

Your org? Add context

Made it to the end? Claim this org

All figures are derived from public IRS Form 990 filings and are presented without evaluation of any organization. philanthropy.org does not rate, score, or rank organizations, including the pay comparisons above.