Creative Pinellas Incorporated FY2022 filing

Public charity (501(c)(3)) St Petersburg, FL Since 2011 EIN 45-2414664 NTEE P20
Revenue
$1.5M
▲ +34%
FY2022 · Pt VIII · Ln 12
Expenses
$1.7M
▲ +40%
FY2022 · Pt IX · Ln 25
Net assets
$557K
FY2022 · Pt X · Ln 32
To programs
89%
FY2022 · Pt IX · col B
Revenue & expenses by yearFY2020–FY2024
Revenue
$1.5M
FY2022▲ +34%
Expenses
$1.7M
FY2022▲ +40%

Fosters a vibrant arts community and cultural destination in Pinellas County.

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Tax-deductible?
Yes
Per the IRS master file. Details →
Can I give now?
No revocation on IRS record
Not on the IRS revocation list. Details →
Filing up to date?
Filed FY2024 (typical filing lag)
Foundation funders?
3 funders, incl. Pinellas Community Foundation
$35K in the latest grant year. Details →
Spent on programs?
89% to programs
Form 990 Part IX, latest filing. Details →
Size and trend
$1–10M
↑ +34% vs prior year Details →

Form 990 for the fiscal year ending September 2022 (IRS tax year 2021).


Fosters a vibrant arts community and cultural destination in Pinellas County.

Founded
2011
Type
Public charity (501(c)(3)) · Human Services
Location
St Petersburg, FL
Website
creativepinellas.org
Filings
5 on file (2020–2022)
You’re viewing the FY2022 filing — not the latest on file. See the latest (FY2024) →
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Figures match the IRS filing checked 9/22/26 · see original: IRS
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Where the money goes · FY2022
Where spending went · Part IX cols B–D
Program services $0.89 Management & general $0.10 Fundraising $0.00
Program efficiency
89%
of spending reaches programs
Operating runway
4.5mo
months of highly liquid reserves at operating expense rate
Surplus margin
-13%
revenue over expenses, this year

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Summary of the Filing

Part I · fiscal year 2022 · Form 990
Total assets
$728K
FY2022▼ -17%
Total liabilities
$171K
FY2022▲ +56%
Revenue less expensesPt I · Ln 19−$207K
Total assetsPt X · Ln 16$728K
Program-expense ratioPt IX · col B89%
Voting members of governing bodyPt I · Ln 315
Independent voting membersPt I · Ln 415

Identity & Classification

Form 990 Header · IRS Business Master File
Legal name (IRS)Hdr · item CCreative Pinellas Incorporated
EINHdr · item D45-2414664
Principal addressHdr · item CSt Petersburg, FL
WebsiteHdr · item Jcreativepinellas.org
Year of formationHdr · item L2011
State of legal domicileHdr · item MFL
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFHuman Services (P20)
Ruling yearIRS BMFAug 2012

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a15
Independent voting membersPt VI · Ln 1b15
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation · most recent filed roster (FY2021); the FY2022 filing did not itemize Part VII
$113,819Pt VII · Sec A
$0Pt VII · Sec A
Ex-Officio, Interim Vice President
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
President
$0Pt VII · Sec A

Margaret Murray’s $65K as CEO is at the 9th percentile of top reported officer pay among 3869 $1–10M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2024FY2023FY2022FY2021FY2020
Barbara St Clair——$123,532$113,819$112,613$112,613
Margaret Murray$65,027$120,945————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Mission & Programs · Part III

Where the work happens

3 program services account for $1.6M of program spending, described in the organization's own filed words · FY2021.
01

Our programs to serve visitors and residents include grants for 10 professional artists and 10 emerging artists each year; grants for hundreds of pinellas county youth to attend arts related summer camps, (in 2022, 65% or our grantees had never been to day camp, and 85% had never been to an arts day camp); a mural arts program…

$1.2Mprogram expense
02

We also produce an online magazine, the arts coast magazine, that provides in-depth arts and artist explorations and event previews. For our tourism partners, we place artwork in hotels and create videos featuring the hotel and the artwork, that we place on social media during the tourism "shoulder" season.

$187Kprogram expense
03

We curate exhibits year-round in our 10,000 square foot gallery space where we offer free programming by renown artists, pinellas county professional artists, emerging artists, community arts organizations, and by performing artists.

$124Kprogram expense

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Statement of Revenue

Part VIII
Contributions & grants$1.5M · 97%
Other revenue$32K · 2%
Program service revenue$12K · 1%
Contributions & grants97%$1.5M
Other revenue2%$32K
Program service revenue1%$12K
Investment income$658
— government grantsLn 1e$1.5M
Total revenueLn 12$1.5M

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.89 Management & general $0.10 Fundraising $0.00
Program services89%$1.6M
Management & general10%$182K
Fundraising$5K
Total functional expensesLn 25$1.7M

Balance Sheet

Part X · end of year
CashLn 1$659K
Total assetsLn 16$728K
Total liabilitiesLn 26$171K
Total net assetsLn 32$557K
Months of cash on handcomputed4.5

Financial Metrics

Form 990 · FY2022 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $659K · Operating expenses/yr $1.7M
4.5 months
Where the money goes
Program services
Program services $1.6M · Total expenses $1.7M
89%
Management & General
Management & general $182K · Total expenses $1.7M
10%
Fundraising
Fundraising $5K · Total expenses $1.7M
0.3%
Cost to raise $1
Fundraising expense (3-yr avg) $5K · Solicited contributions (3-yr avg) $38K
$0.13 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $1.5M · Total revenue $1.5M
97%
Government reliance
Government grants $1.5M · Total revenue $1.5M
95%
Earned-income share
Program service revenue $12K · Total revenue $1.5M
0.8%
Investment reliance
Investment income $658 · Total revenue $1.5M
+0.04%
Program self-sufficiency
Program service revenue $12K · Total expenses $1.7M
0.7%
Growth & trend
Revenue growth (YoY)
This year $1.5M · Prior year $1.1M
+34%
Net-asset trend (YoY)
End of year $557K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $1.5M · Expenses $1.7M
-13%
Liabilities-to-Assets
Total liabilities — · Total assets $728K
—
Net-asset ratio
Net assets $557K · Total assets $728K
77%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $728K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Barbara St Clair · Reported title CEO · Highest reported compensation $114K · Total expenses $1.7M
7%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $424K · Total expenses $1.7M
24%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 89%——
Overhead ratio 10%——
Fundraising cost ratio 0.3%——
Revenue growth 34%——
Accounting fee ratio 2%——

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · received and paid
Grants received · FY2024
Total grants receivedfrom 3 funders$35K
See all 3 funders →
Grants paid · 52 grants · $1.4M · 2019–2024
Unitemized GrantFY2024$193,791
Jack's Signs & DesignsFY2024$12,072
Arts Center Association INCFL · FY2024$10,400
Gulf Beach Art Center INCFL · FY2024$8,760
Unitemized GrantFY2023$158,757
Arts Center Association INCFL · FY2023$15,480
Gulf Beach Art Center INCFL · FY2023$10,140
Jack's Signs & DesignsFY2023$9,243
Unitemized GrantFY2022$105,757
Arts Center Association INCFL · FY2022$28,298
Freefall Theatre INCFL · FY2022$25,000
Creative Clay INCFL · FY2022$25,000
See all 52 grants →

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2024$1.5M revenue · ⤓ 990 PDF
FY2023$1.7M revenue · ⤓ 990 PDF
FY2022$1.5M revenue · viewing · ⤓ 990 PDF
FY2021$1.1M revenue · ⤓ 990 PDF
FY2020$1.3M revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2022IRS
Classification, formation year, addressIRS Business Master File
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