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Localogy INC FY2022 filing

Not tax-deductible

Sterling Heights, MI501(c)(6)Community DevelopmentEIN 43-1337863Revenue $3.0M in FY2022

On file with the IRSlocalogy.com44648 Mound Rd 104, 48314-1322 · Sterling Heights, MITax-exempt since Jan 2001

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Industry association of media companies, agencies and technology providers who help businesses market to local consumers.

$703K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Pay: Part VII

Before you give

FY2022 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
0 of 5
filings with a surplus
Average deficit $663K a year · 25% of revenue · last 5 filings
Concern: a surplus in 0 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Pay to officers and key staff
$703K
to officers and key staff · 20% of spending
Fine: pay to officers and key staff is 20% of spending; 15% to 20%.
Pt VII · Sec A
Cash reserves
8 mo
of spending, in cash
Looks good: 8.1 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$295K
9% of total assets
Looks good: liabilities are 9% of assets; 50% or less.
Pt X · Ln 26
Independent board members
10
of 10 voting members
Looks good: 10 of 10 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$3.0M
-3% vs prior year
Spent
$3.4M
Net assets
$3.1M
By yearFY2020–FY2024
Revenue
$3.0M
FY2022▼ -3%
Tap a bar for its year
Revenue by fiscal year
FY2020$3.0M
FY2021$3.0M
FY2022$3.0M
FY2023$2.3M
FY2024$2.1M
Expenses
$3.4M
FY2022▼ -1.0%
Tap a bar for its year
Expenses by fiscal year
FY2020$3.6M
FY2021$3.5M
FY2022$3.4M
FY2023$3.3M
FY2024$2.9M
Net assets
$3.1M
FY2022▼ -11%
Tap a bar for its year
Net assets by fiscal year
FY2020$4.0M
FY2021$3.5M
FY2022$3.1M
FY2023$2.1M
FY2024$1.3M

From the FY2022 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2022 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jan 2001.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

12 people listed on the 990; $703K paid to officers and key staff.

Part VII, Section A · reportable compensation
William Dinan
President
$369,830Pt VII · Sec A
Robert Zink
Chief Operating Officer
$186,213Pt VII · Sec A
Valerie Onyski
VP Co-Op Adv Services
$146,563Pt VII · Sec A
Kelly Thomas Nojaim
Vice Chairperson
$0Pt VII · Sec A
Norm Hagarty
Director
$0Pt VII · Sec A
Kevin Jasper
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

William Dinan’s $392K as President is at the 93rd percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
William Dinan$391,568$369,830$369,830$344,815$338,250
Robert Zink$186,842$185,907$186,213$196,213$208,880
Valerie Onyski$149,853$146,563$146,563$146,563$147,119

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Localogy INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Connects media companies, agencies, and tech providers to help businesses reach local customers.

Questions for Localogy INC

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Provided by the organization

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3 programs · in their own filed words · FY2022
01

National Order Processing Systems

The association manages rates & data and elite, two programs that are critical to the day-to-day functions of the industry. Rates & data provides rates and associated information about localogy's products that are available in association member and non-member directories.

Pt IX · col B
02

Sales Development Program

Localogy's co-op products and services brings thousands of co-op brand programs into one, easy-to-use web application that features information such as co-op contracts, accrual rates, reimbursement percentages, media type descriptions, promotions, ad materials and so much more.

Pt IX · col B
03

Research

The association empowers members with the insights they need to succeed and thrive in the local marketplace. Localogy provides quantitative tracking studies that monitor cloud-based service adoption in the small business marketplace.

Pt IX · col B

By the numbers

The FY2022 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$3.0M
Ln 12
Fees for servicesLn 2g$2.6M
Gifts and grantsLn 1h$270K
Other incomeLn 4–11$56K
Money outPt IX
$3.4M
Ln 25
Owns and owesPt X
$3.1M
net assets · Ln 32
Cash and savingsLn 1–2$2.3M
Total assetsLn 16$3.4M
LiabilitiesLn 26$295K
PeoplePt VI, VII
12
listed · VII A
PaidVII A3
Voting boardVI 1a10
IndependentVI 1b10
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$270K
Government grantsLn 1e$270K
Fees for servicesLn 2g$2.6M
Investment incomeLn 3$17K
Other incomeLn 4–11$56K
Total revenueLn 12$3.0M
Assets in detailPt X, end of year
CashLn 1$100K
SavingsLn 2$2.2M
Cash and savings togetherLn 1–2$2.3M
Land, buildings, equipmentLn 10c$113K
Total assetsLn 16$3.4M
LiabilitiesLn 26$295K
Net assetsLn 32$3.1M
OperationsPt I, VI
EmployeesI 59
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY22End FY22
Cash and savingsLn 1–2$2.9M$2.3M
Land, buildings, equipmentLn 10c$203K$113K
Total assetsLn 16$4.0M$3.4M
LiabilitiesLn 26$530K$295K
Net assetsLn 32$3.5M$3.1M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$743K
Other salaries and wagesLn 7$429K
Pension plan contributionsLn 8$34K
Legal feesLn 11b$24K
Accounting feesLn 11c$136K
Other fees for servicesLn 11g$1.1M
Advertising and promotionLn 12$2K
Office expensesLn 13$4K
Information technologyLn 14$177K
OccupancyLn 16$76K
TravelLn 17$36K
Depreciation, depletion and amortizationLn 22$90K
InsuranceLn 23$32K
Other expenses (24a–d)Ln 24$520K
Total functional expensesLn 25$3.4M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $2.1M$2.9M−$813K$1.3M 990 PDF
FY2023 $2.3M$3.3M−$1.0M$2.1M 990 PDF
FY2022 Viewing $3.0M$3.4M−$496K$3.1M 990 PDF
FY2021 $3.0M$3.5M−$444K$3.5M 990 PDF
FY2020 $3.0M$3.6M−$553K$4.0M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2022 990 (6 parts)
Part I · Summary $2,952,435 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $270,000$270,000
I-9 Program service revenuePrior year $2,718,831$2,609,809
I-10 Investment incomePrior year $26,611$16,808
I-11 Other revenuePrior year $23,258$55,818
I-12 Total revenuePrior year $3,038,700$2,952,435
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $1,143,825$1,205,767
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $2,338,722$2,243,057
I-18 Total expensesPrior year $3,482,547$3,448,824
I-19 Revenue less expensesPrior year −$443,847−$496,389
Part VI · Governance 10 of 10 board members independent, no flags
VI-1a Voting members of the governing body10
VI-1b Independent voting members10
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $2,952,435 across 6 lines filed
VIII-1e Government grants$270,000
VIII-1h Total contributions, gifts and grants$270,000
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $2,609,809$2,609,809
VIII-3 Investment incomeExcluded from tax $16,808$16,808
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax $55,818$55,818
VIII-12 Total revenueRelated to mission $2,609,809 · Unrelated business $0 · Excluded from tax $72,626$2,952,435
Part IX · Statement of functional expenses $3,448,824 across 14 lines filed
IX-5 Pay of current officers, directors and key staff$742,606
IX-7 Other salaries and wages$429,036
IX-8 Pension plan contributions$34,125
IX-11b Legal fees$24,000
IX-11c Accounting fees$136,060
IX-11g Other fees for services$1,146,580
IX-12 Advertising and promotion$1,744
IX-13 Office expenses$4,010
IX-14 Information technology$176,720
IX-16 Occupancy$76,137
IX-17 Travel$36,249
IX-22 Depreciation, depletion and amortization$89,939
IX-23 Insurance$32,068
IX-24 Other expenses (24a–d)$519,550
IX-25 Total functional expenses$3,448,824
Part X · Balance sheet $3,400,412 assets, 13 lines filed
X-1 Cash, non-interest-bearingStart of year $91,550$100,344
X-2 Savings and temporary cash investmentsStart of year $2,760,008$2,225,783
X-4 Accounts receivableStart of year $184,845$202,676
X-9 Prepaid expenses and deferred chargesStart of year $116,934$94,862
X-10c Land, buildings and equipment, netStart of year $202,796$112,857
X-14 Intangible assetsStart of year $663,890$663,890
X-16 Total assetsStart of year $4,020,023$3,400,412
X-17 Accounts payable and accrued expensesStart of year $152,376$135,640
X-19 Deferred revenueStart of year $107,335$159,256
X-26 Total liabilitiesStart of year $529,711$294,896
X-27 Net assets without donor restrictionsStart of year $3,490,312$3,105,516
X-32 Total net assets or fund balancesStart of year $3,490,312$3,105,516
X-33 Total liabilities and net assetsStart of year $4,020,023$3,400,412
Part XI · Reconciliation of net assets $3,105,516 net assets at year end
XI-1 Total revenue$2,952,435
XI-2 Total expenses$3,448,824
XI-3 Revenue less expenses−$496,389
XI-4 Net assets at start of year$3,490,312
XI-5 Net unrealized gains (losses) on investments−$610
XI-9 Other changes in net assets$112,203
XI-10 Net assets at end of year$3,105,516

Form 990 e-file (XML) FY2022 from the IRS · Classification, formation year and address from the IRS Business Master File

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