Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jan 2001.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
16 people listed on the 990; $694K paid to officers and key staff.
William Dinan’s $392K as President is at the 93rd percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 3 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| William Dinan | $391,568 | $369,830 | $369,830 | $344,815 | $338,250 |
| Robert Zink | $186,842 | $185,907 | $186,213 | $196,213 | $208,880 |
| Valerie Onyski | $149,853 | $146,563 | $146,563 | $146,563 | $147,119 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Connects media companies, agencies, and tech providers to help businesses reach local customers.
Questions for Localogy INC
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National Order Processing Systems
The association manages rates & data and elite, two programs that are critical to the day-to-day functions of the industry. Rates & data provides rates and associated information about localogy's products that are available in association member and non-member directories.
Research
The association commissions research about the yellow pages and other local media to measure and understand consumer behavior with respect to media usage. The research includes an industry usage study to measure consumer usage of both print and internet yellow pages, a metered ad study.
Sales Development Program
Localogy's co-op products and services brings thousands of co-op brand programs into one, easy-to-use web application that features information such as co-op contracts, accrual rates, reimbursement percentages, media type descriptions, promotions, ad materials and so much more.
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $3.6M | $3.1M |
| Land, buildings, equipmentLn 10c | $269K | $201K |
| Total assetsLn 16 | $5.1M | $4.4M |
| LiabilitiesLn 26 | $554K | $443K |
| Net assetsLn 32 | $4.5M | $4.0M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $694K | |||
| Other salaries and wagesLn 7 | $506K | |||
| Pension plan contributionsLn 8 | $37K | |||
| Other employee benefitsLn 9 | $1K | |||
| Legal feesLn 11b | $45K | |||
| Accounting feesLn 11c | $143K | |||
| Other fees for servicesLn 11g | $1.3M | |||
| Advertising and promotionLn 12 | $5K | |||
| Office expensesLn 13 | $4K | |||
| Information technologyLn 14 | $288K | |||
| OccupancyLn 16 | $99K | |||
| TravelLn 17 | $14K | |||
| Conferences, conventions and meetingsLn 19 | $652 | |||
| Depreciation, depletion and amortizationLn 22 | $109K | |||
| InsuranceLn 23 | $60K | |||
| Other expenses (24a–d)Ln 24 | $275K | |||
| Total functional expensesLn 25 | $3.6M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest | $2.1M | $2.9M | −$813K | $1.3M | 990 PDF |
| FY2023 | $2.3M | $3.3M | −$1.0M | $2.1M | 990 PDF |
| FY2022 | $3.0M | $3.4M | −$496K | $3.1M | 990 PDF |
| FY2021 | $3.0M | $3.5M | −$444K | $3.5M | 990 PDF |
| FY2020 Viewing | $3.0M | $3.6M | −$553K | $4.0M | 990 PDF |
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Schedules filed Part IV
See the full FY2020 990 (6 parts)
Part I · Summary $3,015,747 revenue, 12 lines filed
Part VI · Governance 12 of 12 board members independent, no flags
Part VIII · Statement of revenue $3,015,747 across 3 lines filed
Part IX · Statement of functional expenses $3,569,026 across 16 lines filed
Part X · Balance sheet $4,403,003 assets, 14 lines filed
Part XI · Reconciliation of net assets $3,959,950 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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