Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jun 2006.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
58 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Something off? Claim to add context
Who runs it and what they're paid
11 people listed on the 990; $40K paid to officers and key staff (Part VII, Section A).
Jenny Landis’s $51K as Executive Director is at the 30th percentile of top reported officer pay among 1708 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 |
|---|---|---|---|---|---|
| Jenny Landis | $51,370 | $49,543 | $46,307 | $42,825 | $39,998 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
See Juniata River Valley Visitors Bureau executive salaries →Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Promotes tourism and retains members in Mifflin and Juniata Counties.
Questions for Juniata River Valley Visitors Bureau
Your first name shows with your question. Juniata River Valley Visitors Bureau answers here, for everyone.
Development of tourism in mifflin and juniata counties and the retention of the membership base.
Form 990 Part III, line 4, FY2020. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 42-1574639) · Dispute this lineBy the numbers
The FY2021 990, line by line.
Download 990
| Line | Start FY21 | End FY21 |
|---|---|---|
| Cash and savingsLn 1–2 | $268K | $262K |
| Land, buildings, equipmentLn 10c | $582 | $233 |
| Total assetsLn 16 | $291K | $329K |
| LiabilitiesLn 26 | $8K | $33K |
| Net assetsLn 32 | $283K | $296K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Other salaries and wagesLn 7 | $94K | $47K | $47K | |
| Other employee benefitsLn 9 | $19K | $9K | $9K | |
| Payroll taxesLn 10 | $8K | $4K | $4K | |
| Accounting feesLn 11c | $13K | $6K | $6K | |
| Advertising and promotionLn 12 | $39K | $39K | ||
| Office expensesLn 13 | $18K | $18K | ||
| OccupancyLn 16 | $4K | $2K | $2K | |
| TravelLn 17 | $908 | $908 | ||
| Depreciation, depletion and amortizationLn 22 | $2K | $174 | $2K | |
| Other expenses (24a–d)Ln 24 | $18K | $16K | $2K | |
| All other expensesLn 24e | $70 | $70 | ||
| Total functional expensesLn 25 | $214K | $125K | $90K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 LatestFiled with the IRS Apr 6, 2026 | $473K | $527K | −$54K | $545K | 990 PDF |
| FY2024Filed with the IRS Jan 22, 2025 | $476K | $403K | $73K | $599K | 990 PDF |
| FY2023Filed with the IRS May 14, 2024 | $412K | $308K | $104K | $526K | 990 PDF |
| FY2022Filed with the IRS Jan 31, 2023 | $435K | $308K | $126K | $423K | 990 PDF |
| FY2021 ViewingFiled with the IRS Feb 15, 2022 | $227K | $214K | $13K | $296K | 990 PDF |
Schedules filed Part IV
See the full FY2021 990
Part I · Summary $227,384 revenue, 12 lines filed
Part VI · Governance 10 of 10 board members independent, 3 to look at
Part VIII · Statement of revenue $227,384 across 6 lines filed
Part IX · Statement of functional expenses $214,357 across 11 lines filed
Part X · Balance sheet $329,168 assets, 10 lines filed
Part XI · Reconciliation of net assets $296,093 net assets at year end
Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File
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