To lead and inspire people to connect with historic places, promoting community vitality

501(c)(3) charity; gifts are tax-deductible.
85¢ of each $1 spent went to programs.
$136K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 4
filings with a surplus
Average deficit $303K a year · 27% of revenue · last 4 filings
Concern: a surplus in 1 of the last 4 filings.
Pt I · Ln 19 · 4 filings
Spent on programs
85%
of spending
Looks good: 85% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$136K
to officers and key staff · 12% of spending
Looks good: pay to officers and key staff is 12% of spending; 15% or less.
Pt VII · Sec A
17 mo
of spending, in cash
Looks good: 17.1 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
4
named funders · $46K
Looks good: 4 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$481K
18% of total assets
Looks good: liabilities are 18% of assets; 50% or less.
Pt X · Ln 26
Independent board members
11
of 11 voting members
Looks good: 11 of 11 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.8M
Spent
$1.1M
To programs
85%
Net assets
$2.3M
By yearFY2020–FY2024
Revenue
$1.8M
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$1.8M
FY2022$835K
FY2023$855K
FY2024$966K
Expenses
$1.1M
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$1.1M
FY2022$1.4M
FY2023$1.7M
FY2024$1.4M
Net assets
$2.3M
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$2.3M
FY2022$1.8M
FY2023$1.0M
FY2024$640K

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jul 1982.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

85 cents of each dollar spent went to programs.

Program services 85% · $936K Management & general 12% · $129K Fundraising 3% · $38K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

13 people listed on the 990; $136K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$81,970Pt VII · Sec A
Executive Director
$54,000Pt VII · Sec A
President
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2024FY2023FY2022FY2020
Heidi Swank$116,693$118,215$114,895—
Todd Wright———$81,970
Doug Gasek———$54,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Rethos executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Connects people with historic places to boost community vitality.

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Provided by the organization

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3 programs · $794K · in their own filed words · FY2020
01

Preservation alliance of MN dba rethos promotes the use of main street approach as a tool for downtown revitalization, building reuse, new business development and entrepreneurial support, and community vibrancy. Currently there are 11 designated main street communities and 8 network communities.

$352Kprogram expense
02

We partnered on 6 new real estate projects in minnesota, wisconsin, iowa, and texas. We've helped install artwork in common areas, interpret historical information for the public, and invested in the development of the buildings by leveraging the state historic tax credits.

$296Kprogram expense
03

In 2020, the education program reached 1,237 students from 63 unique counties. People learned how to restore wood windows, repair plaster, draft a maintenance plan, and find resources for rehabbing old homes, among other topics. Additionally, realtors were educated through old home certified, a realtor certification course.

$146Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 4 funders$46K
See all 4 funders →

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$1.8M
Ln 12
Fees for servicesLn 2g$1.3M
Gifts and grantsLn 1h$532K
Investment incomeLn 3$15K
Money outPt IX
$1.1M
Ln 25
Programscol B$936K
Managementcol C$129K
Fundraisingcol D$38K
Owns and owesPt X
$2.3M
net assets · Ln 32
Cash and savingsLn 1–2$1.6M
Total assetsLn 16$2.7M
LiabilitiesLn 26$481K
PeoplePt VI, VII
13
listed · VII A
PaidVII A2
Voting boardVI 1a11
IndependentVI 1b11
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$532K
Fees for servicesLn 2g$1.3M
Investment incomeLn 3$15K
Other incomeLn 4–11$2K
Total revenueLn 12$1.8M
Assets in detailPt X, end of year
CashLn 1$1.6M
SavingsLn 2$10K
Cash and savings togetherLn 1–2$1.6M
InvestmentsLn 11–13$739K
Land, buildings, equipmentLn 10c$343K
Other assetsLn 15$4K
Total assetsLn 16$2.7M
LiabilitiesLn 26$481K
Net assetsLn 32$2.3M
OperationsPt I, VI
EmployeesI 515
VolunteersI 6550
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$564K$1.6M
InvestmentsLn 11–13$701K$739K
Land, buildings, equipmentLn 10c$357K$343K
Total assetsLn 16$1.7M$2.7M
LiabilitiesLn 26$237K$481K
Net assetsLn 32$1.5M$2.3M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$149K$132K$10K$7K
Other salaries and wagesLn 7$385K$338K$27K$20K
Other employee benefitsLn 9$46K$40K$3K$2K
Payroll taxesLn 10$42K$36K$3K$2K
Accounting feesLn 11c$13K$13K
Lobbying feesLn 11d$52K$51K$668
Other fees for servicesLn 11g$99K$51K$48K
Advertising and promotionLn 12$659$410$249
Office expensesLn 13$32K$3K$28K$606
OccupancyLn 16$14K$12K$949$678
TravelLn 17$16K$10K$6K$370
Conferences, conventions and meetingsLn 19$4K$2K$831$1K
Depreciation, depletion and amortizationLn 22$2K$1K$199
InsuranceLn 23$8K$7K$592$423
Other expenses (24a–d)Ln 24$239K$236K$4K
Total functional expensesLn 25$1.1M$936K$129K$38K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 LatestFiled with the IRS Nov 13, 2025 $966K$1.4M−$474K$640K 990 PDF
FY2023Filed with the IRS Nov 14, 2024 $855K$1.7M−$880K$1.0M 990 PDF
FY2022Filed with the IRS Nov 14, 2023 $835K$1.4M−$589K$1.8M 990 PDF
FY2021 Not on file
FY2020 ViewingFiled with the IRS Sep 27, 2021 $1.8M$1.1M$730K$2.3M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2020 990 (6 parts)
Part I · Summary $1,832,549 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $663,779$532,356
I-9 Program service revenuePrior year $755,812$1,283,671
I-10 Investment incomePrior year $21,359$14,518
I-11 Other revenuePrior year −$16,799$2,004
I-12 Total revenuePrior year $1,424,151$1,832,549
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $622,105$621,714
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $420,246$481,331
I-18 Total expensesPrior year $1,042,351$1,103,045
I-19 Revenue less expensesPrior year $381,800$729,504
Part VI · Governance 11 of 11 board members independent, no flags
VI-1a Voting members of the governing body11
VI-1b Independent voting members11
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,832,549 across 7 lines filed
VIII-1f All other contributions, gifts and grants$532,356
VIII-1h Total contributions, gifts and grants$532,356
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $1,283,671$1,283,671
VIII-3 Investment incomeExcluded from tax $14,518$14,518
VIII-6 Net rental income or lossUnrelated business $1,629$1,629
VIII-8 Net income from fundraising eventsExcluded from tax $375$375
VIII-12 Total revenueRelated to mission $1,283,671 · Unrelated business $1,629 · Excluded from tax $14,893$1,832,549
Part IX · Statement of functional expenses $1,103,045 across 15 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $132,219 · Management $10,159 · Fundraising $7,022$149,400
IX-7 Other salaries and wagesPrograms $338,082 · Management $27,219 · Fundraising $19,655$384,956
IX-9 Other employee benefitsPrograms $40,438 · Management $3,107 · Fundraising $2,148$45,693
IX-10 Payroll taxesPrograms $36,370 · Management $3,035 · Fundraising $2,260$41,665
IX-11c Accounting feesPrograms $13,303$13,303
IX-11d Lobbying feesPrograms $51,443 · Management $668$52,111
IX-11g Other fees for servicesPrograms $51,298 · Management $48,000$99,298
IX-12 Advertising and promotionPrograms $410 · Management $249$659
IX-13 Office expensesPrograms $3,292 · Management $28,461 · Fundraising $606$32,359
IX-16 OccupancyPrograms $11,933 · Management $949 · Fundraising $678$13,560
IX-17 TravelPrograms $10,275 · Management $5,828 · Fundraising $370$16,473
IX-19 Conferences, conventions and meetingsPrograms $1,687 · Management $831 · Fundraising $1,499$4,017
IX-22 Depreciation, depletion and amortizationPrograms $1,461 · Management $199$1,660
IX-23 InsurancePrograms $7,446 · Management $592 · Fundraising $423$8,461
IX-24 Other expenses (24a–d)Programs $235,847 · Fundraising $3,583$239,430
IX-25 Total functional expensesPrograms $935,504 · Management $129,297 · Fundraising $38,244$1,103,045
Part X · Balance sheet $2,732,815 assets, 17 lines filed
X-1 Cash, non-interest-bearingStart of year $553,935$1,563,089
X-2 Savings and temporary cash investmentsStart of year $9,876$9,940
X-3 Pledges and grants receivableStart of year $3,000$3,000
X-4 Accounts receivableStart of year $99,000$67,950
X-9 Prepaid expenses and deferred chargesStart of year $3,293$2,602
X-10c Land, buildings and equipment, netStart of year $357,112$343,142
X-11 Publicly traded securitiesStart of year $700,755$738,790
X-15 Other assetsStart of year $11,510$4,302
X-16 Total assetsStart of year $1,738,481$2,732,815
X-17 Accounts payable and accrued expensesStart of year $66,624$100,545
X-19 Deferred revenueStart of year $21,654$128,065
X-25 Other liabilitiesStart of year $22,172$21,521
X-26 Total liabilitiesStart of year $236,853$481,429
X-27 Net assets without donor restrictionsStart of year $1,188,428$1,922,404
X-28 Net assets with donor restrictionsStart of year $313,200$328,982
X-32 Total net assets or fund balancesStart of year $1,501,628$2,251,386
X-33 Total liabilities and net assetsStart of year $1,738,481$2,732,815
Part XI · Reconciliation of net assets $2,251,386 net assets at year end
XI-1 Total revenue$1,832,549
XI-2 Total expenses$1,103,045
XI-3 Revenue less expenses$729,504
XI-4 Net assets at start of year$1,501,628
XI-5 Net unrealized gains (losses) on investments$23,582
XI-8 Prior period adjustments−$3,328
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$2,251,386

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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