Wisconsin State Reading Association INC: Nonprofit Profile, Financials & Form 990 (EIN 39-6089417)

Revenue by fiscal year
FY2020	$708K
FY2021	$127K
FY2022	$244K
FY2023	$305K
FY2024	$326K
FY2025	$259K

Expenses by fiscal year
FY2020	$879K
FY2021	$393K
FY2022	$524K
FY2023	$617K
FY2024	$333K
FY2025	$274K

Net assets by fiscal year
FY2020	$986K
FY2021	$720K
FY2022	$440K
FY2023	$134K
FY2024	$128K
FY2025	$111K

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jun 2019.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

97 cents of each dollar spent went to programs.

97%

Program services 97% · $267K Management & general 3% · $7K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

12 people listed on the 990.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII

Deb Zarling

Past Preside

$0Pt VII · Sec A

Ryanne Deschane

President

$0Pt VII · Sec A

Sarah Schnuelle

President-El

$0Pt VII · Sec A

Jacqueline Witter-Easley

Vice Preside

$0Pt VII · Sec A

Susan Tily

Second VP

$0Pt VII · Sec A

Teri Lassig

Treasurer

$0Pt VII · Sec A

Emily Hines

Third VP

$0Pt VII · Sec A

Amy Sippert

Committee Co

$0Pt VII · Sec A

See Wisconsin State Reading Association INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

Family or business ties among officersPt VI · Ln 2No
Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Improves literacy by offering leadership, advocacy, and professional learning for effective teaching.

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Provided by the organization

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3 programs · $267K · in their own filed words · FY2024

01

Annual conference and institutes offer workshops on promotion and instructional techniques of reading skills by national and state speakers. The workshops provide opportunities to share the latest information and ideas for participants to take back to their school districts.

$255Kprogram expense

02

Leadership, information and planning of meeting of 200 committee members to develop current and future programs.

$12Kprogram expense

03

Printing and mailing of bimonthly newsletters, quarterly wsra journal and notices to members promoting solid reading instruction, and continue set-up and maintenance of organization's website.

Pt IX · col B

By the numbers

The FY2025 990, line by line.

Download 990

from philanthropy.org

1The main four

Money inPt VIII

$259K

Ln 12

Fees for servicesLn 2g$224K

Gifts and grantsLn 1h$26K

Investment incomeLn 3$9K

Money outPt IX

$274K

Ln 25

Programscol B$267K

Managementcol C$7K

Owns and owesPt X

$111K

net assets · Ln 32

Cash and savingsLn 1–2$114K

Total assetsLn 16$114K

LiabilitiesLn 26$3K

PeoplePt VI, VII

12

listed · VII A

PaidVII A0

Voting boardVI 1a12

IndependentVI 1b12

2In more detail

Revenue in detailPt VIII

Gifts and grantsLn 1h$26K

Fees for servicesLn 2g$224K

Investment incomeLn 3$9K

Gains on assetsLn 7$3K

Total revenueLn 12$259K

Assets in detailPt X, end of year

SavingsLn 2$114K

Cash and savings togetherLn 1–2$114K

Total assetsLn 16$114K

LiabilitiesLn 26$3K

Net assetsLn 32$111K

OperationsPt I, VI

EmployeesI 53

VolunteersI 6100

Fiscal year endsHeaderJune

Conflict-of-interest policyVI 12aNo

Whistleblower policyVI 13No

Records policyVI 14No

3Year over year

Balance sheet, start vs end of yearPt X · col A, B

Line	Start FY25	End FY25
Cash and savingsLn 1–2	$128K	$114K
Total assetsLn 16	$128K	$114K
LiabilitiesLn 26	$0	$3K
Net assetsLn 32	$128K	$111K

4Every line

Statement of functional expensesPt IX · every line

Line	Total	Programs	Management	Fundraising
Accounting feesLn 11c	$350		$350
Lobbying feesLn 11d	$12K	$12K
Other fees for servicesLn 11g	$6K	$6K
Office expensesLn 13	$19K	$17K	$2K
Conferences, conventions and meetingsLn 19	$232K	$232K
InsuranceLn 23	$5K		$5K
Total functional expensesLn 25	$274K	$267K	$7K	$0

Filing history

Year	Money in	Money out	In minus out	Net assets	Download
FY2025 Latest Viewing	$259K	$274K	−$15K	$111K	990 PDF
FY2024	$326K	$333K	−$7K	$128K	990 PDF
FY2023	$305K	$617K	−$312K	$134K	990 PDF
FY2022	$244K	$524K	−$281K	$440K	990 PDF
FY2021	$127K	$393K	−$266K	$720K	990 PDF
FY2020	$708K	$879K	−$172K	$986K	990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations

See the full FY2025 990 (6 parts)

Part I · Summary $259,412 revenue, 12 lines filed

I-8 Contributions and grants$26,355

I-9 Program service revenue$223,916

I-10 Investment income$9,141

I-11 Other revenue$0

I-12 Total revenue$259,412

I-13 Grants and similar amounts paid$0

I-14 Benefits paid to members$0

I-15 Salaries and benefits$0

I-16a Professional fundraising fees$0

I-17 Other expenses$274,018

I-18 Total expenses$274,018

I-19 Revenue less expenses−$14,606

Part VI · Governance 12 of 12 board members independent, 4 to look at

VI-1a Voting members of the governing body12

VI-1b Independent voting members12

VI-12a Written conflict of interest policyNo

VI-13 Written whistleblower policyNo

VI-14 Document retention and destruction policyNo

VI-15a Process for setting top official's payNo

VI-2 Family or business relationship among officers or directorsNo

Part VIII · Statement of revenue $259,412 across 6 lines filed

VIII-1b Membership dues$26,355

VIII-1h Total contributions, gifts and grants$26,355

VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $223,916$223,916

VIII-3 Investment incomeRelated to mission $5,733$5,733

VIII-7 Net gain or loss on sales of assetsRelated to mission $3,408$3,408

VIII-12 Total revenueRelated to mission $233,057$259,412

Part IX · Statement of functional expenses $274,018 across 6 lines filed

IX-11c Accounting feesManagement $350$350

IX-11d Lobbying feesPrograms $12,500$12,500

IX-11g Other fees for servicesPrograms $5,761$5,761

IX-13 Office expensesPrograms $17,206 · Management $1,578$18,784

IX-19 Conferences, conventions and meetingsPrograms $231,580$231,580

IX-23 InsuranceManagement $5,043$5,043

IX-25 Total functional expensesPrograms $267,047 · Management $6,971 · Fundraising $0$274,018

Part X · Balance sheet $113,871 assets, 7 lines filed

X-2 Savings and temporary cash investmentsStart of year $127,831$113,871

X-16 Total assetsStart of year $127,831$113,871

X-25 Other liabilities$2,935

X-26 Total liabilitiesStart of year $0$2,935

X-27 Net assets without donor restrictionsStart of year $127,831$110,936

X-32 Total net assets or fund balancesStart of year $127,831$110,936

X-33 Total liabilities and net assetsStart of year $127,831$113,871

Part XI · Reconciliation of net assets $110,936 net assets at year end

XI-1 Total revenue$259,412

XI-2 Total expenses$274,018

XI-3 Revenue less expenses−$14,606

XI-4 Net assets at start of year$127,831

XI-9 Other changes in net assets−$2,289

XI-10 Net assets at end of year$110,936

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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Wisconsin State Reading Association INC

Before you give

Is it real?

Where the money goes

Who runs it and what they're paid

Questions the 990 asks

Programs and updates

Questions for Wisconsin State Reading Association INC

By the numbers

Filing history

Schedules filed Part IV