Reins mission is to provide personal growth, challenge and development through equine assisted activities and therapies to improve participants quality of life. Reins, INC is a non-profit wisconsin corporation committed to improving the lives of those with special needs through individually structured classes using therapeutic interactions with horses. We are an equine assisted activities and therapy center accredited by the professional association of therapeutic horsemanship international (path intl). We offer both therapeutic riding and equine-assisted learning (eal) classes. Therapeutic riding is an exciting field in which horses are used as a tool for physical therapy, emotional growth and learning. Many riders experience a connection to the horse that few sports can create. Equine-assisted learning (eal) is an experiential learning approach that promotes the development of life skills for educational, professional and personal goals through equine-assisted activites.

501(c)(3) charity; gifts are tax-deductible.
85¢ of each $1 spent went to programs.
Run by 260 volunteers and 3 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
6 of 6
filings with a surplus
Average surplus $83K a year · 27% of revenue · last 6 filings
Looks good: a surplus in 6 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
85%
of spending
Looks good: 85% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
17 mo
of spending, in cash
Looks good: 16.9 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $5K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$484K
44% of total assets
Looks good: liabilities are 44% of assets; 50% or less.
Pt X · Ln 26
Independent board members
7
of 7 voting members
Looks good: 7 of 7 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$462K
+36% vs prior year
Spent
$297K
To programs
85%
Net assets
$626K
By yearFY2020–FY2025
Revenue
$462K
FY2025▲ +36%
Tap a bar for its year
Revenue by fiscal year
FY2020$278K
FY2021$211K
FY2022$247K
FY2023$286K
FY2024$339K
FY2025$462K
Expenses
$297K
FY2025▲ +6%
Tap a bar for its year
Expenses by fiscal year
FY2020$180K
FY2021$147K
FY2022$186K
FY2023$233K
FY2024$281K
FY2025$297K
Net assets
$626K
FY2025▲ +36%
Tap a bar for its year
Net assets by fiscal year
FY2020$219K
FY2021$285K
FY2022$349K
FY2023$403K
FY2024$461K
FY2025$626K

From the FY2025 Form 990 (year ending September 2025) · see the original

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Is it real?

Yes. Exemption reinstated (2010-05-15). Per the IRS revocation list. Latest filing on record: FY2025. IRS ruling in Sep 2011.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

85 cents of each dollar spent went to programs.

Program services 85% · $253K Management & general 15% · $44K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

6 people listed on the 990.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
Board of Directors
$0Pt VII · Sec A
Board of Directors
$0Pt VII · Sec A
Board of Directors
$0Pt VII · Sec A
Board of Directors
$0Pt VII · Sec A
President
$0Pt VII · Sec A
Financial Officer
$0Pt VII · Sec A
See Reins INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Improves lives through horse therapy and activities for personal growth and development.

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1 program · $253K · in their own filed words · FY2024
01

Medical and mental health therapy for the community through experiences with horses

$253Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2025
Total grants receivedfrom 1 funder$5K

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$462K
Ln 12
Gifts and grantsLn 1h$411K
Fees for servicesLn 2g$35K
Investment incomeLn 3$16K
Money outPt IX
$297K
Ln 25
Programscol B$253K
Managementcol C$44K
Owns and owesPt X
$626K
net assets · Ln 32
Cash and savingsLn 1–2$419K
Total assetsLn 16$1.1M
LiabilitiesLn 26$484K
PeoplePt VI, VII
6
listed · VII A
PaidVII A0
Voting boardVI 1a7
IndependentVI 1b7
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$411K
Fees for servicesLn 2g$35K
Investment incomeLn 3$16K
Total revenueLn 12$462K
Assets in detailPt X, end of year
CashLn 1$25K
SavingsLn 2$394K
Cash and savings togetherLn 1–2$419K
Land, buildings, equipmentLn 10c$691K
Other assetsLn 15$0
Total assetsLn 16$1.1M
LiabilitiesLn 26$484K
Net assetsLn 32$626K
OperationsPt I, VI
EmployeesI 53
VolunteersI 6260
Fiscal year endsHeaderSeptember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$334K$419K
Land, buildings, equipmentLn 10c$601K$691K
Total assetsLn 16$944K$1.1M
LiabilitiesLn 26$483K$484K
Net assetsLn 32$461K$626K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Other salaries and wagesLn 7$163K$139K$24K
Payroll taxesLn 10$15K$13K$2K
Accounting feesLn 11c$5K$5K
Advertising and promotionLn 12$728$728
Office expensesLn 13$3K$2K$2K
Information technologyLn 14$6K$6K
OccupancyLn 16$32K$32K
Depreciation, depletion and amortizationLn 22$26K$26K
InsuranceLn 23$8K$8K
Other expenses (24a–d)Ln 24$26K$22K$4K
All other expensesLn 24e$11K$11K
Total functional expensesLn 25$297K$253K$44K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $462K$297K$165K$626K 990 PDF
FY2024 $339K$281K$58K$461K 990 PDF
FY2023 $286K$233K$53K$403K 990 PDF
FY2022 $247K$186K$61K$349K 990 PDF
FY2021 $211K$147K$65K$285K 990 PDF
FY2020 $278K$180K$98K$219K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $462,262 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $297,292$411,272
I-9 Program service revenuePrior year $29,885$35,482
I-10 Investment incomePrior year $11,907$15,508
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $339,084$462,262
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $163,911$178,040
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $117,014$118,881
I-18 Total expensesPrior year $280,925$296,921
I-19 Revenue less expensesPrior year $58,159$165,341
Part VI · Governance 7 of 7 board members independent, 3 to look at
VI-1a Voting members of the governing body7
VI-1b Independent voting members7
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $462,262 across 5 lines filed
VIII-1f All other contributions, gifts and grants$315,210
VIII-1h Total contributions, gifts and grants$411,272
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Excluded from tax $35,482$35,482
VIII-3 Investment incomeExcluded from tax $15,508$15,508
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $50,990$462,262
Part IX · Statement of functional expenses $296,921 across 11 lines filed
IX-7 Other salaries and wagesPrograms $138,651 · Management $24,468$163,119
IX-10 Payroll taxesPrograms $12,683 · Management $2,238$14,921
IX-11c Accounting feesManagement $4,854$4,854
IX-12 Advertising and promotionManagement $728$728
IX-13 Office expensesPrograms $1,585 · Management $1,585$3,170
IX-14 Information technologyManagement $6,095$6,095
IX-16 OccupancyPrograms $32,299$32,299
IX-22 Depreciation, depletion and amortizationPrograms $25,890$25,890
IX-23 InsurancePrograms $8,268$8,268
IX-24 Other expenses (24a–d)Programs $22,021 · Management $4,327$26,348
IX-24e All other expensesPrograms $11,229$11,229
IX-25 Total functional expensesPrograms $252,626 · Management $44,295 · Fundraising $0$296,921
Part X · Balance sheet $1,109,884 assets, 13 lines filed
X-1 Cash, non-interest-bearingStart of year $26,461$24,908
X-2 Savings and temporary cash investmentsStart of year $307,314$394,019
X-4 Accounts receivableStart of year $1,660$120
X-10c Land, buildings and equipment, netStart of year $601,173$690,837
X-15 Other assetsStart of year $7,365$0
X-16 Total assetsStart of year $943,973$1,109,884
X-17 Accounts payable and accrued expensesStart of year $6,710$8,280
X-25 Other liabilitiesStart of year $475,550$475,550
X-26 Total liabilitiesStart of year $483,260$483,830
X-27 Net assets without donor restrictionsStart of year $453,368$626,054
X-28 Net assets with donor restrictionsStart of year $7,345$0
X-32 Total net assets or fund balancesStart of year $460,713$626,054
X-33 Total liabilities and net assetsStart of year $943,973$1,109,884
Part XI · Reconciliation of net assets $626,054 net assets at year end
XI-1 Total revenue$462,262
XI-2 Total expenses$296,921
XI-3 Revenue less expenses$165,341
XI-4 Net assets at start of year$460,713
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$626,054

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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