Provide a forum for the development, implementation, management and promotion of special events and Festivals for the Wisconsin Dells area. Promote the common business interests of the members of the Wisconsin Dells visitor & convention bureau, INC.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
Run by 40 volunteers.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $8K a year · 2% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
4 mo
of spending, in cash
Looks good: 4.4 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $121K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$31K
11% of total assets
Looks good: liabilities are 11% of assets; 50% or less.
Pt X · Ln 26
Independent board members
6
of 7 voting members
Looks good: 6 of 7 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$657K
+4% vs prior year
Spent
$668K
Net assets
$249K
By yearFY2020–FY2024
Revenue
$657K
FY2024▲ +4%
Tap a bar for its year
Revenue by fiscal year
FY2020$148K
FY2021$417K
FY2022$436K
FY2023$630K
FY2024$657K
Expenses
$668K
FY2024▲ +5%
Tap a bar for its year
Expenses by fiscal year
FY2020$132K
FY2021$391K
FY2022$424K
FY2023$633K
FY2024$668K
Net assets
$249K
FY2024▼ -4%
Tap a bar for its year
Net assets by fiscal year
FY2020$69K
FY2021$96K
FY2022$108K
FY2023$259K
FY2024$249K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Sep 1991.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

9 people listed on the 990.

Part VII, Section A · reportable compensation
President/CEO
$0Pt VII · Sec A
Secretary/Treasurer
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Board Vice Chair
$0Pt VII · Sec A
Board Chair
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
See Wisconsin Dells Festivals INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Organizes and promotes special events and festivals to boost tourism and business in Wisconsin Dells.

Questions for Wisconsin Dells Festivals INC

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3 programs · in their own filed words · FY2024
01

Dells on Tap Weekend

Wisconsin dells on tap and dells craft beer walk are annual events celebrating brewers and fall in wisconsin dells. Both beer tasting events grow in attendance every year and result in an increased economic impact to the AREA.NOTABLE achievements:- in 2024, 1,627 dells on tap (saturday) tickets were sold and 413 craft beer walk (friday…

Pt IX · col B
02

Automotion is an annual classic car show that usually draws nearly 50,000 people to the area for the two-day event featuring a car cruise, car corral, swap meet, live entertainment, and FOOD/BEVERAGE concessions.

Pt IX · col B
03

Spring & Fall Wine Walks

Annual events full of flavorful wines, food samplings & fun for wine lovers in wisconsin and surrounding areas. Spring wine walk 800 tickets soldfall wine walk 800 tickets sold

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$121K

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$657K
Ln 12
Other incomeLn 4–11$305K
Fees for servicesLn 2g$228K
Gifts and grantsLn 1h$121K
Money outPt IX
$668K
Ln 25
Owns and owesPt X
$249K
net assets · Ln 32
Cash and savingsLn 1–2$243K
Total assetsLn 16$280K
LiabilitiesLn 26$31K
PeoplePt VI, VII
9
listed · VII A
PaidVII A0
Voting boardVI 1a7
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$121K
Fees for servicesLn 2g$228K
Investment incomeLn 3$3K
Other incomeLn 4–11$305K
Total revenueLn 12$657K
Assets in detailPt X, end of year
CashLn 1$103K
SavingsLn 2$140K
Cash and savings togetherLn 1–2$243K
Total assetsLn 16$280K
LiabilitiesLn 26$31K
Net assetsLn 32$249K
OperationsPt I, VI
EmployeesI 50
VolunteersI 640
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$256K$243K
Total assetsLn 16$287K$280K
LiabilitiesLn 26$28K$31K
Net assetsLn 32$259K$249K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Accounting feesLn 11c$4K
Other fees for servicesLn 11g$11K
Advertising and promotionLn 12$64K
Office expensesLn 13$6K
OccupancyLn 16$59K
TravelLn 17$45K
InsuranceLn 23$15K
Other expenses (24a–d)Ln 24$352K
All other expensesLn 24e$113K
Total functional expensesLn 25$668K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $657K$668K−$10K$249K 990 PDF
FY2023 $630K$633K−$4K$259K 990 PDF
FY2022 $436K$424K$12K$108K 990 PDF
FY2021 $417K$391K$26K$96K 990 PDF
FY2020 $148K$132K$16K$69K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $657,233 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $121,780$121,066
I-9 Program service revenuePrior year $219,413$228,074
I-10 Investment incomePrior year $1,857$2,620
I-11 Other revenuePrior year $286,675$305,473
I-12 Total revenuePrior year $629,725$657,233
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $633,439$667,686
I-18 Total expensesPrior year $633,439$667,686
I-19 Revenue less expensesPrior year −$3,714−$10,453
Part VI · Governance 6 of 7 board members independent, 1 to look at
VI-1a Voting members of the governing body7
VI-1b Independent voting members6
VI-2 Family or business relationship among officers or directorsYes
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $657,233 across 6 lines filed
VIII-1d Related organizations$121,066
VIII-1h Total contributions, gifts and grants$121,066
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $228,074$228,074
VIII-3 Investment incomeExcluded from tax $2,620$2,620
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $273,644 · Excluded from tax $31,829$305,473
VIII-12 Total revenueRelated to mission $501,718 · Unrelated business $0 · Excluded from tax $34,449$657,233
Part IX · Statement of functional expenses $667,686 across 9 lines filed
IX-11c Accounting fees$3,500
IX-11g Other fees for services$10,571
IX-12 Advertising and promotion$64,093
IX-13 Office expenses$5,588
IX-16 Occupancy$59,164
IX-17 Travel$45,484
IX-23 Insurance$14,590
IX-24 Other expenses (24a–d)$351,890
IX-24e All other expenses$112,806
IX-25 Total functional expenses$667,686
Part X · Balance sheet $279,806 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $67,301$102,532
X-2 Savings and temporary cash investmentsStart of year $188,857$140,477
X-4 Accounts receivableStart of year $7,408$12,689
X-9 Prepaid expenses and deferred chargesStart of year $23,591$24,108
X-16 Total assetsStart of year $287,157$279,806
X-17 Accounts payable and accrued expensesStart of year $23,967$31,032
X-19 Deferred revenueStart of year $3,963$0
X-26 Total liabilitiesStart of year $27,930$31,032
X-27 Net assets without donor restrictionsStart of year $259,227$248,774
X-32 Total net assets or fund balancesStart of year $259,227$248,774
X-33 Total liabilities and net assetsStart of year $287,157$279,806
Part XI · Reconciliation of net assets $248,774 net assets at year end
XI-1 Total revenue$657,233
XI-2 Total expenses$667,686
XI-3 Revenue less expenses−$10,453
XI-4 Net assets at start of year$259,227
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$248,774

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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