Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
What each dollar paid for.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Something off? Claim to add context
Who runs it and what they're paid
3 people listed on the 990-PF.
Programs and updates
A private foundation based in Madison, WI.
Questions for Madison Advertising Federation
Your first name shows with your question. Madison Advertising Federation answers here, for everyone.
Grants and how to apply
Who it funds, and how to ask.
Who They Fund
Grantmaking Profile
By the numbers
The FY2025 990-PF, line by line.
Download 990
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest ViewingFiled with the IRS Oct 10, 2025 | $16K | $106K | −$90K | $0 | 990 PDF |
| FY2024Filed with the IRS May 1, 2025 | $7K | $7K | −$468 | $90K | 990 PDF |
| FY2023Filed with the IRS May 14, 2024 | −$5K | $7K | −$11K | $91K | 990 PDF |
| FY2022Filed with the IRS Apr 28, 2023 | $8K | $6K | $1K | $102K | 990 PDF |
| FY2021Filed with the IRS May 13, 2022 | $1K | $5K | −$4K | $100K | 990 PDF |
| FY2020Filed with the IRS Mar 30, 2021 | $7K | $8K | −$1K | $105K | 990 PDF |
Schedules filed Part IV
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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