Newbridge Madison INC: FY2024 Nonprofit Profile & Form 990 (EIN 39-1211331)

James Krueger’s $95K as Executive Director is at the 31st percentile of top reported officer pay among 3868 $1–10M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

Name	FY2025	FY2024	FY2023	FY2022	FY2021	FY2020
James Krueger	$95,460	$92,569	$86,825	$81,901	$75,908	$72,692

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

Family or business ties among officersPt VI · Ln 2No
Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Empowers older adults with resources for health, safety, independence, and community connection.

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3 programs · $1.9M · in their own filed words · FY2024

01

Case Management

Provide senior adults the support, resources, and community services they need to safely remain in their own homes. Case managers conduct home visits to assess the individual needs of each senior adult and then provide information, referrals, and advocacy according to those needs.

$1.4Mprogram expense

02

Diversity and Inclusion

Provides services to support the african american and latino senior adults by reducing isolation. The program identifies the barriers that prevent these seniors from accessing community services and assists in removing these obstacles. Programs center on socialization and building a sense of community.

$292Kprogram expense

03

Nutrition and Dietician

Provides nutritious luncheons for senior adults at locations on the east side of madison and in monona. In addition to a delicious full meal, socialization, entertainment, and educational programs are provided prior to the meal. Guests 60 years of age or older are asked to provide an anonymous donation.

$270Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid

Grants received · FY2025

Wps Charitable Foundation INCFY2025$10K

Total grants receivedfrom 1 funder$10K

Grants paid · 8 grants · $38K · 2022–2025

Unitemized GrantFY2025$5,966

Unitemized GrantFY2023$11,493

Unitemized GrantFY2023$8,273

Unitemized GrantFY2023$552

Unitemized GrantFY2023$73

Unitemized GrantFY2022$6,487

Unitemized GrantFY2022$4,441

Unitemized GrantFY2022$395

By the numbers

The FY2024 990, line by line.

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1The main four

Money inPt VIII

$2.6M

Ln 12

Gifts and grantsLn 1h$2.5M

Fees for servicesLn 2g$34K

Investment incomeLn 3$17K

Money outPt IX

$2.8M

Ln 25

Programscol B$2.3M

Managementcol C$329K

Fundraisingcol D$184K

Owns and owesPt X

$839K

net assets · Ln 32

Cash and savingsLn 1–2$638K

Total assetsLn 16$1.3M

LiabilitiesLn 26$429K

PeoplePt VI, VII

12

listed · VII A

PaidVII A1

Voting boardVI 1a10

IndependentVI 1b10

2In more detail

Revenue in detailPt VIII

Gifts and grantsLn 1h$2.5M

Government grantsLn 1e$2.4M

Fundraising eventsLn 1c$3K

Fees for servicesLn 2g$34K

Investment incomeLn 3$17K

Other incomeLn 4–11$127

Total revenueLn 12$2.6M

Assets in detailPt X, end of year

CashLn 1$0

SavingsLn 2$638K

Cash and savings togetherLn 1–2$638K

InvestmentsLn 11–13$57K

Land, buildings, equipmentLn 10c$125K

Other assetsLn 15$254K

Total assetsLn 16$1.3M

LiabilitiesLn 26$429K

Net assetsLn 32$839K

OperationsPt I, VI

EmployeesI 548

VolunteersI 6320

Fiscal year endsHeaderDecember

Conflict-of-interest policyVI 12aYes

Whistleblower policyVI 13No

Records policyVI 14Yes

3Year over year

Balance sheet, start vs end of yearPt X · col A, B

Line	Start FY24	End FY24
Cash and savingsLn 1–2	$876K	$638K
InvestmentsLn 11–13	$55K	$57K
Land, buildings, equipmentLn 10c	$8K	$125K
Total assetsLn 16	$1.5M	$1.3M
LiabilitiesLn 26	$440K	$429K
Net assetsLn 32	$1.0M	$839K

4Every line

Statement of functional expensesPt IX · every line

Line	Total	Programs	Management	Fundraising
Pay of current officers, directors and key staffLn 5	$109K	$26K	$50K	$33K
Other salaries and wagesLn 7	$1.7M	$1.4M	$145K	$110K
Pension plan contributionsLn 8	$64K	$52K	$7K	$5K
Other employee benefitsLn 9	$180K	$146K	$20K	$15K
Payroll taxesLn 10	$146K	$118K	$16K	$12K
Accounting feesLn 11c	$52K		$52K
Other fees for servicesLn 11g	$173K	$165K	$7K	$226
Advertising and promotionLn 12	$6K	$4K	$813	$402
Office expensesLn 13	$118K	$111K	$4K	$2K
Information technologyLn 14	$14K	$13K	$267	$601
OccupancyLn 16	$121K	$95K	$21K	$4K
TravelLn 17	$100K	$98K	$2K	$98
Conferences, conventions and meetingsLn 19	$8K	$8K	$349
Depreciation, depletion and amortizationLn 22	$13K	$13K	$46	$83
InsuranceLn 23	$25K	$22K	$2K	$1K
Other expenses (24a–d)Ln 24	$2K	$1K	$521	$22
All other expensesLn 24e	$2K	$60	$2K
Total functional expensesLn 25	$2.8M	$2.3M	$329K	$184K

Filing history

Year	Money in	Money out	In minus out	Net assets	Download
FY2025 Latest	$2.5M	$2.6M	−$113K	$732K	990 PDF
FY2024 Viewing	$2.6M	$2.8M	−$195K	$839K	990 PDF
FY2023	$2.6M	$2.6M	$72K	$1.0M	990 PDF
FY2022	$2.7M	$2.5M	$238K	$950K	990 PDF
FY2021	$2.2M	$2.2M	$18K	$716K	990 PDF
FY2020	$2.1M	$2.1M	$3K	$693K	990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations

See the full FY2024 990 (6 parts)

Part I · Summary $2,592,906 revenue, 12 lines filed

I-8 Contributions and grantsPrior year $2,561,632$2,541,403

I-9 Program service revenuePrior year $46,399$34,001

I-10 Investment incomePrior year $15,671$17,375

I-11 Other revenuePrior year $1,260$127

I-12 Total revenuePrior year $2,624,962$2,592,906

I-13 Grants and similar amounts paidPrior year $20,391$0

I-14 Benefits paid to membersPrior year $0$0

I-15 Salaries and benefitsPrior year $1,935,605$2,155,520

I-16a Professional fundraising feesPrior year $0$0

I-17 Other expensesPrior year $596,576$632,020

I-18 Total expensesPrior year $2,552,572$2,787,540

I-19 Revenue less expensesPrior year $72,390−$194,634

Part VI · Governance 10 of 10 board members independent, 1 to look at

VI-1a Voting members of the governing body10

VI-1b Independent voting members10

VI-13 Written whistleblower policyNo

VI-2 Family or business relationship among officers or directorsNo

VI-12a Written conflict of interest policyYes

VI-14 Document retention and destruction policyYes

VI-15a Process for setting top official's payYes

Part VIII · Statement of revenue $2,592,906 across 9 lines filed

Lines not itemized here account for $1,543 of total revenue; see the IRS return.

VIII-1a Federated campaigns$60,664

VIII-1c Fundraising events$3,073

VIII-1e Government grants$2,361,462

VIII-1f All other contributions, gifts and grants$116,204

VIII-1h Total contributions, gifts and grants$2,541,403

VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $34,001$34,001

VIII-3 Investment incomeExcluded from tax $17,375$17,375

VIII-8 Net income from fundraising eventsExcluded from tax −$1,416−$1,416

VIII-12 Total revenueRelated to mission $34,001 · Unrelated business $0 · Excluded from tax $17,502$2,592,906

Part IX · Statement of functional expenses $2,787,540 across 17 lines filed

IX-5 Pay of current officers, directors and key staffPrograms $26,057 · Management $49,942 · Fundraising $32,571$108,570

IX-7 Other salaries and wagesPrograms $1,401,749 · Management $144,516 · Fundraising $110,418$1,656,683

IX-8 Pension plan contributionsPrograms $51,552 · Management $7,021 · Fundraising $5,163$63,736

IX-9 Other employee benefitsPrograms $145,677 · Management $19,840 · Fundraising $14,589$180,106

IX-10 Payroll taxesPrograms $118,434 · Management $16,130 · Fundraising $11,861$146,425

IX-11c Accounting feesManagement $51,939$51,939

IX-11g Other fees for servicesPrograms $165,179 · Management $7,225 · Fundraising $226$172,630

IX-12 Advertising and promotionPrograms $4,385 · Management $813 · Fundraising $402$5,600

IX-13 Office expensesPrograms $111,456 · Management $3,654 · Fundraising $2,425$117,535

IX-14 Information technologyPrograms $12,713 · Management $267 · Fundraising $601$13,581

IX-16 OccupancyPrograms $95,141 · Management $21,171 · Fundraising $4,344$120,656

IX-17 TravelPrograms $98,441 · Management $1,912 · Fundraising $98$100,451

IX-19 Conferences, conventions and meetingsPrograms $7,556 · Management $349$7,905

IX-22 Depreciation, depletion and amortizationPrograms $12,852 · Management $46 · Fundraising $83$12,981

IX-23 InsurancePrograms $22,104 · Management $1,501 · Fundraising $1,135$24,740

IX-24 Other expenses (24a–d)Programs $1,006 · Management $521 · Fundraising $22$1,549

IX-24e All other expensesPrograms $60 · Management $2,393$2,453

IX-25 Total functional expensesPrograms $2,274,362 · Management $329,240 · Fundraising $183,938$2,787,540

Part X · Balance sheet $1,268,431 assets, 17 lines filed

X-1 Cash, non-interest-bearingStart of year $89,277$0

X-2 Savings and temporary cash investmentsStart of year $787,070$637,965

X-3 Pledges and grants receivableStart of year $203,929$174,689

X-4 Accounts receivableStart of year $14,466$5,000

X-9 Prepaid expenses and deferred chargesStart of year $10,718$14,191

X-10c Land, buildings and equipment, netStart of year $8,337$125,080

X-11 Publicly traded securitiesStart of year $54,375$57,198

X-12 Other securitiesStart of year $239$242

X-15 Other assetsStart of year $299,741$254,066

X-16 Total assetsStart of year $1,468,152$1,268,431

X-17 Accounts payable and accrued expensesStart of year $178,060$215,654

X-25 Other liabilitiesStart of year $262,086$213,449

X-26 Total liabilitiesStart of year $440,146$429,103

X-27 Net assets without donor restrictionsStart of year $954,003$827,090

X-28 Net assets with donor restrictionsStart of year $74,003$12,238

X-32 Total net assets or fund balancesStart of year $1,028,006$839,328

X-33 Total liabilities and net assetsStart of year $1,468,152$1,268,431

Part XI · Reconciliation of net assets $839,328 net assets at year end

XI-1 Total revenue$2,592,906

XI-2 Total expenses$2,787,540

XI-3 Revenue less expenses−$194,634

XI-4 Net assets at start of year$1,028,006

XI-5 Net unrealized gains (losses) on investments$2,826

XI-9 Other changes in net assets$3,130

XI-10 Net assets at end of year$839,328

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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Newbridge Madison INC FY2024 filing

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