Child advocacy organization dedicated to promoting the well-being of children and their families in wisconsin.

501(c)(3) charity; gifts are tax-deductible.
82¢ of each $1 spent went to programs.
$119K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $25K a year · 1% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
82%
of spending
Looks good: 82% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$119K
to officers and key staff · 7% of spending
Looks good: pay to officers and key staff is 7% of spending; 15% or less.
Pt VII · Sec A
4 mo
of spending, in cash
Looks good: 3.9 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $150K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$173K
12% of total assets
Looks good: liabilities are 12% of assets; 50% or less.
Pt X · Ln 26
Independent board members
12
of 12 voting members
Looks good: 12 of 12 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.9M
Spent
$1.8M
To programs
82%
Net assets
$1.3M
By yearFY2020–FY2024
Revenue
$1.9M
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$1.9M
FY2021$2.1M
FY2022$2.2M
FY2023$1.3M
FY2024$1.5M
Expenses
$1.8M
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$1.8M
FY2021$1.5M
FY2022$1.8M
FY2023$1.8M
FY2024$2.0M
Net assets
$1.3M
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$1.3M
FY2021$1.9M
FY2022$2.4M
FY2023$1.9M
FY2024$1.4M

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Feb 1942.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

82 cents of each dollar spent went to programs.

Program services 82% · $1.5M Management & general 10% · $186K Fundraising 8% · $134K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

13 people listed on the 990; $119K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$119,049Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Michele Mackey’s $213K as Executive Director is at the 92nd percentile of top reported officer pay among 3868 $1–10M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Michele Mackey$213,239$123,976$124,524$124,306—
Kenneth Taylor————$119,049

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Kids Forward INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Advocates for children and families, promoting their well-being across Wisconsin.

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Provided by the organization

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1 program · $1.5M · in their own filed words · FY2020
01

State Education and Public Issues

Kids forward advocates for effective, long-lasting solutions that break down barriers to success for children and families in wisconsin. Using research and a community-informed approach, kids forward works to help every child, every family, and every community thrive.

$1.5Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 1 funder$150K
Grants paid · 20 grants · $527K · 2020–2024
University of Wisconsin SystemFY2024$20,000
Worker Justice WisconsinWI · FY2024$20,000
Milwaukee Area Service & Hospitality Workers Hiring Hall INCFY2024$20,000
Gardner Learning Center LLCFY2024$6,000
Worker Justice WisconsinWI · FY2023$25,000
Milwaukee Area Service & Hospitality Workers Hiring Hall INCFY2023$25,000
Supporting Families Together Association INCWI · FY2022$27,831
Voces De La Frontera INCWI · FY2022$25,000
Milwaukee Area Service & Hospitality Workers Hiring Hall INCFY2022$25,000
Rooted WI INCWI · FY2022$15,000
YWCA of Rock CountyWI · FY2021$15,000
See all 20 grants →

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$1.9M
Ln 12
Gifts and grantsLn 1h$1.8M
Investment incomeLn 3$4K
Money outPt IX
$1.8M
Ln 25
Programscol B$1.5M
Managementcol C$186K
Fundraisingcol D$134K
Owns and owesPt X
$1.3M
net assets · Ln 32
Cash and savingsLn 1–2$580K
Total assetsLn 16$1.5M
LiabilitiesLn 26$173K
PeoplePt VI, VII
13
listed · VII A
PaidVII A1
Voting boardVI 1a12
IndependentVI 1b12
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.8M
Government grantsLn 1e$505K
Investment incomeLn 3$4K
Total revenueLn 12$1.9M
Assets in detailPt X, end of year
CashLn 1$329K
SavingsLn 2$250K
Cash and savings togetherLn 1–2$580K
InvestmentsLn 11–13$532K
Land, buildings, equipmentLn 10c$3K
Other assetsLn 15$13K
Total assetsLn 16$1.5M
LiabilitiesLn 26$173K
Net assetsLn 32$1.3M
OperationsPt I, VI
EmployeesI 513
VolunteersI 616
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$563K$580K
InvestmentsLn 11–13$528K$532K
Land, buildings, equipmentLn 10c$4K$3K
Total assetsLn 16$1.3M$1.5M
LiabilitiesLn 26$99K$173K
Net assetsLn 32$1.2M$1.3M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$246K$246K
Pay of current officers, directors and key staffLn 5$138K$101K$11K$26K
Other salaries and wagesLn 7$767K$624K$75K$68K
Pension plan contributionsLn 8$28K$23K$3K$3K
Other employee benefitsLn 9$98K$80K$10K$9K
Payroll taxesLn 10$67K$55K$7K$6K
Legal feesLn 11b$1K$1K
Accounting feesLn 11c$55K$1K$53K
Investment management feesLn 11f$1K$1K$4$67
Other fees for servicesLn 11g$185K$185K
Advertising and promotionLn 12$17K$17K
Office expensesLn 13$30K$24K$1K$4K
Information technologyLn 14$12K$12K
OccupancyLn 16$95K$76K$11K$8K
TravelLn 17$4K$2K$2K$957
Conferences, conventions and meetingsLn 19$2K$889$875$103
Depreciation, depletion and amortizationLn 22$750$750
InsuranceLn 23$7K$7K$17$323
Other expenses (24a–d)Ln 24$19K$367$10K$9K
Total functional expensesLn 25$1.8M$1.5M$186K$134K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $1.5M$2.0M−$494K$1.4M 990 PDF
FY2023 $1.3M$1.8M−$500K$1.9M 990 PDF
FY2022 $2.2M$1.8M$412K$2.4M 990 PDF
FY2021 $2.1M$1.5M$630K$1.9M 990 PDF
FY2020 Viewing $1.9M$1.8M$79K$1.3M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2020 990 (6 parts)
Part I · Summary $1,851,199 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,583,377$1,846,803
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $14,482$4,396
I-11 Other revenuePrior year −$2,845$0
I-12 Total revenuePrior year $1,595,014$1,851,199
I-13 Grants and similar amounts paidPrior year $0$245,550
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $1,185,592$1,098,372
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $619,425$428,332
I-18 Total expensesPrior year $1,805,017$1,772,254
I-19 Revenue less expensesPrior year −$210,003$78,945
Part VI · Governance 12 of 12 board members independent, no flags
VI-1a Voting members of the governing body12
VI-1b Independent voting members12
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,851,199 across 7 lines filed
VIII-1a Federated campaigns$37,975
VIII-1d Related organizations$37,383
VIII-1e Government grants$504,648
VIII-1f All other contributions, gifts and grants$1,266,797
VIII-1h Total contributions, gifts and grants$1,846,803
VIII-3 Investment incomeExcluded from tax $4,396$4,396
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $4,396$1,851,199
Part IX · Statement of functional expenses $1,772,254 across 19 lines filed
IX-1 Grants to domestic organizationsPrograms $245,550$245,550
IX-5 Pay of current officers, directors and key staffPrograms $100,876 · Management $11,055 · Fundraising $26,255$138,186
IX-7 Other salaries and wagesPrograms $623,500 · Management $74,879 · Fundraising $68,409$766,788
IX-8 Pension plan contributionsPrograms $23,142 · Management $2,779 · Fundraising $2,539$28,460
IX-9 Other employee benefitsPrograms $79,510 · Management $9,549 · Fundraising $8,724$97,783
IX-10 Payroll taxesPrograms $54,606 · Management $6,558 · Fundraising $5,991$67,155
IX-11b Legal feesManagement $1,439$1,439
IX-11c Accounting feesPrograms $1,444 · Management $53,396$54,840
IX-11f Investment management feesPrograms $1,357 · Management $4 · Fundraising $67$1,428
IX-11g Other fees for servicesPrograms $184,965$184,965
IX-12 Advertising and promotionPrograms $16,746$16,746
IX-13 Office expensesPrograms $23,998 · Management $1,131 · Fundraising $4,387$29,516
IX-14 Information technologyPrograms $11,784$11,784
IX-16 OccupancyPrograms $76,000 · Management $11,401 · Fundraising $7,600$95,001
IX-17 TravelPrograms $1,526 · Management $2,017 · Fundraising $957$4,500
IX-19 Conferences, conventions and meetingsPrograms $889 · Management $875 · Fundraising $103$1,867
IX-22 Depreciation, depletion and amortizationManagement $750$750
IX-23 InsurancePrograms $6,589 · Management $17 · Fundraising $323$6,929
IX-24 Other expenses (24a–d)Programs $367 · Management $9,662 · Fundraising $8,538$18,567
IX-25 Total functional expensesPrograms $1,452,849 · Management $185,512 · Fundraising $133,893$1,772,254
Part X · Balance sheet $1,490,606 assets, 17 lines filed
X-1 Cash, non-interest-bearingStart of year $0$329,341
X-2 Savings and temporary cash investmentsStart of year $562,820$250,315
X-3 Pledges and grants receivableStart of year $162,937$340,399
X-4 Accounts receivableStart of year $43,386$0
X-9 Prepaid expenses and deferred chargesStart of year $22,863$22,545
X-10c Land, buildings and equipment, netStart of year $3,854$3,104
X-12 Other securitiesStart of year $528,469$531,558
X-15 Other assetsStart of year $13,316$13,344
X-16 Total assetsStart of year $1,337,645$1,490,606
X-17 Accounts payable and accrued expensesStart of year $98,661$70,427
X-18 Grants payableStart of year $0$101,875
X-25 Other liabilitiesStart of year $0$375
X-26 Total liabilitiesStart of year $98,661$172,677
X-27 Net assets without donor restrictionsStart of year $809,881$717,471
X-28 Net assets with donor restrictionsStart of year $429,103$600,458
X-32 Total net assets or fund balancesStart of year $1,238,984$1,317,929
X-33 Total liabilities and net assetsStart of year $1,337,645$1,490,606
Part XI · Reconciliation of net assets $1,317,929 net assets at year end
XI-1 Total revenue$1,851,199
XI-2 Total expenses$1,772,254
XI-3 Revenue less expenses$78,945
XI-4 Net assets at start of year$1,238,984
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$1,317,929

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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