Child advocacy organization dedicated to promoting the well-being of children and their families in wisconsin.

501(c)(3) charity; gifts are tax-deductible.
60¢ of each $1 spent went to programs.
Run by 16 volunteers and 13 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $25K a year · 1% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
60%
of spending
Worth a look: 60% of spending went to programs; under 65%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$213K
to officers and key staff · 11% of spending
Looks good: pay to officers and key staff is 11% of spending; 15% or less.
Pt VII · Sec A
7 mo
of spending, in cash
Looks good: 6.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $150K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$434K
24% of total assets
Looks good: liabilities are 24% of assets; 50% or less.
Pt X · Ln 26
Independent board members
16
of 16 voting members
Looks good: 16 of 16 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.5M
+21% vs prior year
Spent
$2.0M
To programs
60%
Net assets
$1.4M
By yearFY2020–FY2024
Revenue
$1.5M
FY2024▲ +21%
Tap a bar for its year
Revenue by fiscal year
FY2020$1.9M
FY2021$2.1M
FY2022$2.2M
FY2023$1.3M
FY2024$1.5M
Expenses
$2.0M
FY2024▲ +15%
Tap a bar for its year
Expenses by fiscal year
FY2020$1.8M
FY2021$1.5M
FY2022$1.8M
FY2023$1.8M
FY2024$2.0M
Net assets
$1.4M
FY2024▼ -27%
Tap a bar for its year
Net assets by fiscal year
FY2020$1.3M
FY2021$1.9M
FY2022$2.4M
FY2023$1.9M
FY2024$1.4M

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Feb 1942.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

60 cents of each dollar spent went to programs.

Program services 60% · $1.2M Management & general 29% · $591K Fundraising 10% · $210K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

17 people listed on the 990; $213K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$213,239Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Michele Mackey’s $213K as Executive Director is at the 92nd percentile of top reported officer pay among 3868 $1–10M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Michele Mackey$213,239$123,976$124,524$124,306—
Kenneth Taylor————$119,049

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Kids Forward INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Advocates for children and families, promoting their well-being across Wisconsin.

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Provided by the organization

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1 program · $1.2M · in their own filed words · FY2024
01

State Education and Public Issues

Kids forward advocates for effective, long-lasting solutions that break down barriers to success for children and families in wisconsin, notably children and families of color and those furthest from opportunity.

$1.2Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 1 funder$150K
Grants paid · 20 grants · $527K · 2020–2024
University of Wisconsin SystemFY2024$20,000
Worker Justice WisconsinWI · FY2024$20,000
Milwaukee Area Service & Hospitality Workers Hiring Hall INCFY2024$20,000
Gardner Learning Center LLCFY2024$6,000
Worker Justice WisconsinWI · FY2023$25,000
Milwaukee Area Service & Hospitality Workers Hiring Hall INCFY2023$25,000
Supporting Families Together Association INCWI · FY2022$27,831
Voces De La Frontera INCWI · FY2022$25,000
Milwaukee Area Service & Hospitality Workers Hiring Hall INCFY2022$25,000
Rooted WI INCWI · FY2022$15,000
YWCA of Rock CountyWI · FY2021$15,000
See all 20 grants →

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$1.5M
Ln 12
Gifts and grantsLn 1h$1.4M
Fees for servicesLn 2g$83K
Investment incomeLn 3$24K
Money outPt IX
$2.0M
Ln 25
Programscol B$1.2M
Managementcol C$591K
Fundraisingcol D$210K
Owns and owesPt X
$1.4M
net assets · Ln 32
Cash and savingsLn 1–2$1.1M
Total assetsLn 16$1.8M
LiabilitiesLn 26$434K
PeoplePt VI, VII
17
listed · VII A
PaidVII A1
Voting boardVI 1a16
IndependentVI 1b16
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.4M
Government grantsLn 1e$353K
Fees for servicesLn 2g$83K
Investment incomeLn 3$24K
Other incomeLn 4–11$5K
Total revenueLn 12$1.5M
Assets in detailPt X, end of year
CashLn 1$445K
SavingsLn 2$662K
Cash and savings togetherLn 1–2$1.1M
Land, buildings, equipmentLn 10c$21K
Other assetsLn 15$171K
Total assetsLn 16$1.8M
LiabilitiesLn 26$434K
Net assetsLn 32$1.4M
OperationsPt I, VI
EmployeesI 513
VolunteersI 616
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$1.2M$1.1M
Land, buildings, equipmentLn 10c$28K$21K
Total assetsLn 16$2.2M$1.8M
LiabilitiesLn 26$292K$434K
Net assetsLn 32$1.9M$1.4M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$76K$76K
Pay of current officers, directors and key staffLn 5$230K$104K$115K$12K
Other salaries and wagesLn 7$822K$548K$128K$146K
Pension plan contributionsLn 8$25K$16K$6K$4K
Other employee benefitsLn 9$83K$51K$19K$12K
Payroll taxesLn 10$78K$48K$18K$12K
Legal feesLn 11b$810$810
Accounting feesLn 11c$68K$68K
Other fees for servicesLn 11g$401K$266K$134K$1K
Advertising and promotionLn 12$3K$1K$2K
Office expensesLn 13$19K$9K$7K$3K
Information technologyLn 14$3K$998$2K$316
OccupancyLn 16$54K$34K$12K$8K
TravelLn 17$60K$25K$35K$377
Conferences, conventions and meetingsLn 19$42K$19K$21K$3K
Depreciation, depletion and amortizationLn 22$10K$10K
InsuranceLn 23$9K$4K$4K$1K
Other expenses (24a–d)Ln 24$22K$6K$8K$8K
Total functional expensesLn 25$2.0M$1.2M$591K$210K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $1.5M$2.0M−$494K$1.4M 990 PDF
FY2023 $1.3M$1.8M−$500K$1.9M 990 PDF
FY2022 $2.2M$1.8M$412K$2.4M 990 PDF
FY2021 $2.1M$1.5M$630K$1.9M 990 PDF
FY2020 $1.9M$1.8M$79K$1.3M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $1,512,291 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,168,753$1,400,458
I-9 Program service revenuePrior year $48,199$83,107
I-10 Investment incomePrior year $33,382$24,186
I-11 Other revenuePrior year $1,855$4,540
I-12 Total revenuePrior year $1,252,189$1,512,291
I-13 Grants and similar amounts paidPrior year $64,940$76,000
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $1,079,478$1,237,529
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $607,878$693,108
I-18 Total expensesPrior year $1,752,296$2,006,637
I-19 Revenue less expensesPrior year −$500,107−$494,346
Part VI · Governance 16 of 16 board members independent, no flags
VI-1a Voting members of the governing body16
VI-1b Independent voting members16
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $1,512,291 across 8 lines filed
Lines not itemized here account for $4,540 of total revenue; see the IRS return.
VIII-1a Federated campaigns$14,343
VIII-1d Related organizations$31,585
VIII-1e Government grants$353,162
VIII-1f All other contributions, gifts and grants$1,001,368
VIII-1h Total contributions, gifts and grants$1,400,458
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $83,107$83,107
VIII-3 Investment incomeExcluded from tax $24,186$24,186
VIII-12 Total revenueRelated to mission $83,107 · Unrelated business $0 · Excluded from tax $28,726$1,512,291
Part IX · Statement of functional expenses $2,006,637 across 18 lines filed
IX-1 Grants to domestic organizationsPrograms $76,000$76,000
IX-5 Pay of current officers, directors and key staffPrograms $103,542 · Management $115,047 · Fundraising $11,505$230,094
IX-7 Other salaries and wagesPrograms $547,537 · Management $128,166 · Fundraising $146,412$822,115
IX-8 Pension plan contributionsPrograms $15,545 · Management $5,807 · Fundraising $3,770$25,122
IX-9 Other employee benefitsPrograms $51,104 · Management $19,090 · Fundraising $12,395$82,589
IX-10 Payroll taxesPrograms $48,022 · Management $17,939 · Fundraising $11,648$77,609
IX-11b Legal feesManagement $810$810
IX-11c Accounting feesManagement $68,100$68,100
IX-11g Other fees for servicesPrograms $265,692 · Management $134,263 · Fundraising $1,230$401,185
IX-12 Advertising and promotionPrograms $1,108 · Management $2,102$3,210
IX-13 Office expensesPrograms $9,030 · Management $7,495 · Fundraising $2,542$19,067
IX-14 Information technologyPrograms $998 · Management $1,874 · Fundraising $316$3,188
IX-16 OccupancyPrograms $33,694 · Management $12,393 · Fundraising $8,152$54,239
IX-17 TravelPrograms $25,070 · Management $34,560 · Fundraising $377$60,007
IX-19 Conferences, conventions and meetingsPrograms $19,034 · Management $20,808 · Fundraising $2,650$42,492
IX-22 Depreciation, depletion and amortizationManagement $10,199$10,199
IX-23 InsurancePrograms $3,600 · Management $3,873 · Fundraising $1,140$8,613
IX-24 Other expenses (24a–d)Programs $6,048 · Management $8,046 · Fundraising $7,904$21,998
IX-25 Total functional expensesPrograms $1,206,024 · Management $590,572 · Fundraising $210,041$2,006,637
Part X · Balance sheet $1,799,227 assets, 16 lines filed
X-1 Cash, non-interest-bearingStart of year $288,003$444,780
X-2 Savings and temporary cash investmentsStart of year $932,590$661,874
X-3 Pledges and grants receivableStart of year $641,468$467,217
X-4 Accounts receivableStart of year $15,131$14,556
X-9 Prepaid expenses and deferred chargesStart of year $17,827$18,531
X-10c Land, buildings and equipment, netStart of year $28,436$21,298
X-15 Other assetsStart of year $227,778$170,971
X-16 Total assetsStart of year $2,151,233$1,799,227
X-17 Accounts payable and accrued expensesStart of year $73,833$141,631
X-19 Deferred revenueStart of year $15,000$151,250
X-25 Other liabilitiesStart of year $203,028$141,320
X-26 Total liabilitiesStart of year $291,861$434,201
X-27 Net assets without donor restrictionsStart of year $1,099,313$821,066
X-28 Net assets with donor restrictionsStart of year $760,059$543,960
X-32 Total net assets or fund balancesStart of year $1,859,372$1,365,026
X-33 Total liabilities and net assetsStart of year $2,151,233$1,799,227
Part XI · Reconciliation of net assets $1,365,026 net assets at year end
XI-1 Total revenue$1,512,291
XI-2 Total expenses$2,006,637
XI-3 Revenue less expenses−$494,346
XI-4 Net assets at start of year$1,859,372
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$1,365,026

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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