The Progressive INC EIN 39-0773233

The Progressive INC FY2020 filing

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Publishes a progressive magazine and distributes editorial material. For fiscal year 2020 it reported $939K in revenue, $919K in expenses, and $-379K in net assets.Pt I

Type
Public charity (501(c)(3)) · Nonprofit
Location
Madison, WI
Website
progressive.org
Filings
5 on file (2020–2020)
Revenue
$939KFY2020
Expenses
$919K
Net assets
$-379K
People
9
Filings
5
Updates
0
More identity details & actions ⌄
EIN  39-0773233 Public charity (501(c)(3)) Madison, WI
Form 990 (PDF)
You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →
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Size
$1–10M
What they do
Publishes a progressive magazine and distributes editorial material.
Leadership
Norman Stockwell · Publisher/Secretary · $65K
Money in and out
$939K revenue, $919K expenses
Bottom line
69% program efficiency
Where the money goes · FY2020
Total revenue
$939K
Pt VIII · Ln 12
Total expenses
$919K
Pt IX · Ln 25
Net assets
$-379K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $21K
Where spending went · Part IX cols B–D
Program services $0.69 Management & general $0.17 Fundraising $0.14
Program efficiency
69%
of spending reaches programs
Operating runway
0.1mo
months of highly liquid reserves at operating expense rate
Surplus margin
+2%
revenue over expenses, this year

Summary of the Filing

Part I · fiscal year 2020 · Form 990
Revenue
$939K
FY2020
Expenses
$919K
FY2020
Total assets
$43K
FY2020
Total liabilities
$422K
FY2020
Total revenue
$939K
Pt VIII · Ln 12
Total expenses
$919K
Pt IX · Ln 25
Net assets
$-379K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$21K
Total assetsPt X · Ln 16$43K
Program-expense ratioPt IX · col B69%
Voting members of governing bodyPt I · Ln 39
Independent voting membersPt I · Ln 46
Mission & Programs · Part III

Where the work happens

2 program services account for $634K of program spending, described in the organization's own filed words · FY2020.
01

The progressive, inc. Prints, distributes, and promotes the progressive magazine that is distributed to approximately 30,000 retailers and subscribers each month. This includes editorial costs which encompass the personnel costs of those who select, edit, and write material for the magazine and art and production costs which include the…

$565Kprogram expense
02

The progressive, inc. Distributes editorial material to local and national newspapers through the media project. The media project solicits, edits, and distributes op-ed commentary pieces to daily newspapers in the united states on a full range of domestic issues, as well as issues on foreign policy, peace, and international cooperation.

$68Kprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CThe Progressive INC
EINHdr · item D39-0773233
Principal addressHdr · item CMadison, WI
WebsiteHdr · item Jprogressive.org
Year of formationHdr · item Lpending
State of legal domicileHdr · item MWI
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFNonprofit
Ruling yearIRS BMFSep 1984

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a9
Independent voting membersPt VI · Ln 1b6
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13Yes
Document retention policyPt VI · Ln 14Yes
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
Publisher/Secretary
$65,000Pt VII · Sec A
$50,000Pt VII · Sec A
Staff Representative
$46,193Pt VII · Sec A
At-Large Member
$0Pt VII · Sec A
At-Large Member
$0Pt VII · Sec A
$0Pt VII · Sec A
At-Large Member
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Norman Stockwell$84,710$74,217$70,954$65,000$65,000
Daniel Libby$70,999$66,373$61,984$57,699$46,193
Bill Lueders$33,333$50,000$50,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Statement of Revenue

Part VIII
Contributions & grants$682K · 73%
Program service revenue$253K · 27%
Other revenue$5K · 1%
Contributions & grants73%$682K
Program service revenue27%$253K
Other revenue1%$5K
— government grantsLn 1e$64K
Total revenueLn 12$939K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.69 Management & general $0.17 Fundraising $0.14
Program services69%$634K
Management & general17%$152K
Fundraising14%$133K
Total functional expensesLn 25$919K

Balance Sheet

Part X · end of year
CashLn 1$5K
Total assetsLn 16$43K
Total liabilitiesLn 26$422K
Total net assetsLn 32$-379K
Months of cash on handcomputed0.1

Financial Metrics

Form 990 · FY2020 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $5K · Operating expenses/yr $919K
0.1 months
Where the money goes
Program services
Program services $634K · Total expenses $919K
69%
Management & General
Management & general $152K · Total expenses $919K
17%
Fundraising
Fundraising $133K · Total expenses $919K
14%
Cost to raise $1
Fundraising expense $133K · Solicited contributions $617K
$0.22 to raise $1
Where the money comes from
Contribution dependence
Contributions & grants $682K · Total revenue $939K
73%
Government reliance
Government grants $64K · Total revenue $939K
7%
Earned-income share
Program service revenue $253K · Total revenue $939K
27%
Investment reliance
Investment income $0 · Total revenue $939K
0%
Program self-sufficiency
Program service revenue $253K · Total expenses $919K
28%
Growth & trend
Revenue growth (YoY)
This year $939K · Prior year —
No prior year on file
Net-asset trend (YoY)
End of year $-379K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $939K · Expenses $919K
+2%
Liabilities-to-Assets
Total liabilities — · Total assets $43K
Net-asset ratio
Net assets $-379K · Total assets $43K
-879%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $43K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Norman Stockwell · Reported title PUBLISHER/SECRETARY · Highest reported compensation $65K · Total expenses $919K
7%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $350K · Total expenses $919K
38%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 69%
Overhead ratio 17%
Fundraising cost ratio 19%
Legal fee ratio 0.01%
Accounting fee ratio 1%
Fundraising fee ratio 0.5%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 7 funders →

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2024 (Latest)$1.6M revenue · ⤓ 990 PDF
FY2023$1.2M revenue · ⤓ 990 PDF
FY2022$1.3M revenue · ⤓ 990 PDF
FY2021$1.4M revenue · ⤓ 990 PDF
FY2020$939K revenue · viewing · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2020IRS
Classification, formation year, addressIRS Business Master File
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