Muskegon Area First

Not tax-deductible

Muskegon, MI501(c)(6)Since 1999Community Development EIN 38-3491274Revenue $1.0M in FY2025

On file with the IRSdevelopmuskegon.org380 W Western Ave Ste 202, 49440-1169 · Muskegon, MITax-exempt since Jan 2001

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Muskegon Area First is a countywide economic development corporation focused on leveraging public and private investment to accelerate business growth and the creation of high-quality employment opportunities in Muskegon county. Founded in 1999 by Area business and governmental leaders, Muskegon Area First is the lead agency for economic development projects in the Area.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
$140K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Pay: Part VII

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 6
filings with a surplus
Average surplus $4K a year · under 1% of revenue · last 6 filings
Fine: a surplus in 4 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Pay to officers and key staff
$140K
to officers and key staff · 14% of spending
Looks good: pay to officers and key staff is 14% of spending; 15% or less.
Pt VII · Sec A
1 mo
of spending, in cash
Fine: 1.3 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $100K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$29K
23% of total assets
Looks good: liabilities are 23% of assets; 50% or less.
Pt X · Ln 26
Independent board members
15
of 15 voting members
Looks good: 15 of 15 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.0M
+13% vs prior year
Spent
$1.0M
Net assets
$95K
By yearFY2020–FY2025
Revenue
$1.0M
FY2025▲ +13%
Tap a bar for its year
Revenue by fiscal year
FY2020$659K
FY2021$926K
FY2022$720K
FY2023$843K
FY2024$919K
FY2025$1.0M
Expenses
$1.0M
FY2025▲ +17%
Tap a bar for its year
Expenses by fiscal year
FY2020$641K
FY2021$738K
FY2022$839K
FY2023$967K
FY2024$874K
FY2025$1.0M
Net assets
$95K
FY2025▲ +25%
Tap a bar for its year
Net assets by fiscal year
FY2020$129K
FY2021$317K
FY2022$199K
FY2023$31K
FY2024$76K
FY2025$95K

From the FY2025 Form 990 (year ending September 2025) · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jan 2001.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

17 people listed on the 990; $140K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
Former CEO
$139,551Pt VII · Sec A
Vice Chair
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
Delegate
$0Pt VII · Sec A
Delegate
$0Pt VII · Sec A
$0Pt VII · Sec A

Marla Schneider’s $140K as Former CEO is at the 41st percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 4 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Marla Schneider$139,551$134,982$75,453———
James Edmonson——$54,423$112,499$112,499$68,962
Pamela Vanderlaan-Poort———$106,405$104,334—
Darryl Todd—————$61,154

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Accelerates business growth and job creation through public and private investment.

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Provided by the organization

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2 programs · in their own filed words · FY2024
01

Farm is an educational and business ACCELERATOR/INCUBATOR facility and programs focused on development of food processing stem careers and business start-ups in west michigan. Maf has assisted the community foundation for muskegon county with the construction and launch of the facility and programming.

Pt IX · col B
02

Promotion of the muskegon area as a great location to live and work. This is done by developing community programs, seminars and working with local municipalities, the chamber of commerce and businesses to promote local business development. More than 300 organizations served.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2023
Total grants receivedfrom 1 funder$100K

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$1.0M
Ln 12
Gifts and grantsLn 1h$601K
Fees for servicesLn 2g$426K
Other incomeLn 4–11$11K
Money outPt IX
$1.0M
Ln 25
Owns and owesPt X
$95K
net assets · Ln 32
Cash and savingsLn 1–2$107K
Total assetsLn 16$124K
LiabilitiesLn 26$29K
PeoplePt VI, VII
17
listed · VII A
PaidVII A1
Voting boardVI 1a15
IndependentVI 1b15
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$601K
Government grantsLn 1e$230K
Fees for servicesLn 2g$426K
Investment incomeLn 3$17
Other incomeLn 4–11$11K
Total revenueLn 12$1.0M
Assets in detailPt X, end of year
CashLn 1$107K
Cash and savings togetherLn 1–2$107K
Land, buildings, equipmentLn 10c$17K
Total assetsLn 16$124K
LiabilitiesLn 26$29K
Net assetsLn 32$95K
OperationsPt I, VI
EmployeesI 512
Fiscal year endsHeaderSeptember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$49K$107K
Land, buildings, equipmentLn 10c$22K$17K
Total assetsLn 16$89K$124K
LiabilitiesLn 26$13K$29K
Net assetsLn 32$76K$95K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$89K
Other salaries and wagesLn 7$404K
Pension plan contributionsLn 8$7K
Other employee benefitsLn 9$32K
Payroll taxesLn 10$38K
Accounting feesLn 11c$1K
Other fees for servicesLn 11g$9K
Advertising and promotionLn 12$15K
Office expensesLn 13$6K
Information technologyLn 14$23K
OccupancyLn 16$42K
TravelLn 17$32K
Conferences, conventions and meetingsLn 19$3K
Depreciation, depletion and amortizationLn 22$8K
InsuranceLn 23$2K
Other expenses (24a–d)Ln 24$301K
All other expensesLn 24e$11K
Total functional expensesLn 25$1.0M$0$0$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $1.0M$1.0M$16K$95K 990 PDF
FY2024 $919K$874K$45K$76K 990 PDF
FY2023 $843K$967K−$124K$31K 990 PDF
FY2022 $720K$839K−$119K$199K 990 PDF
FY2021 $926K$738K$189K$317K 990 PDF
FY2020 $659K$641K$18K$129K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $1,037,617 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $542,318$600,627
I-9 Program service revenuePrior year $374,336$426,364
I-10 Investment incomePrior year $452$17
I-11 Other revenuePrior year $2,000$10,609
I-12 Total revenuePrior year $919,106$1,037,617
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefitsPrior year $569,178$568,763
I-16a Professional fundraising fees$0
I-17 Other expensesPrior year $305,246$452,950
I-18 Total expensesPrior year $874,424$1,021,713
I-19 Revenue less expensesPrior year $44,682$15,904
Part VI · Governance 15 of 15 board members independent, 4 to look at
VI-1a Voting members of the governing body15
VI-1b Independent voting members15
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
Part VIII · Statement of revenue $1,037,617 across 8 lines filed
VIII-1b Membership dues$185,000
VIII-1e Government grants$229,550
VIII-1f All other contributions, gifts and grants$186,077
VIII-1h Total contributions, gifts and grants$600,627
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $426,364$426,364
VIII-3 Investment incomeRelated to mission $17$17
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $10,609$10,609
VIII-12 Total revenueRelated to mission $436,990$1,037,617
Part IX · Statement of functional expenses $1,021,713 across 17 lines filed
IX-5 Pay of current officers, directors and key staff$88,575
IX-7 Other salaries and wages$403,927
IX-8 Pension plan contributions$6,774
IX-9 Other employee benefits$31,673
IX-10 Payroll taxes$37,814
IX-11c Accounting fees$1,380
IX-11g Other fees for services$8,760
IX-12 Advertising and promotion$15,129
IX-13 Office expenses$5,614
IX-14 Information technology$23,156
IX-16 Occupancy$42,000
IX-17 Travel$32,210
IX-19 Conferences, conventions and meetings$3,091
IX-22 Depreciation, depletion and amortization$7,791
IX-23 Insurance$1,854
IX-24 Other expenses (24a–d)$300,948
IX-24e All other expenses$11,017
IX-25 Total functional expensesPrograms $0 · Management $0 · Fundraising $0$1,021,713
Part X · Balance sheet $124,077 assets, 8 lines filed
X-1 Cash, non-interest-bearingStart of year $49,352$107,275
X-10c Land, buildings and equipment, netStart of year $21,546$16,802
X-16 Total assetsStart of year $88,884$124,077
X-17 Accounts payable and accrued expensesStart of year $12,861$29,103
X-26 Total liabilitiesStart of year $12,861$29,103
X-27 Net assets without donor restrictionsStart of year $67,771$94,974
X-32 Total net assets or fund balancesStart of year $76,023$94,974
X-33 Total liabilities and net assetsStart of year $88,884$124,077
Part XI · Reconciliation of net assets $94,974 net assets at year end
XI-1 Total revenue$1,037,617
XI-2 Total expenses$1,021,713
XI-3 Revenue less expenses$15,904
XI-4 Net assets at start of year$76,023
XI-8 Prior period adjustments$3,047
XI-10 Net assets at end of year$94,974

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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